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The Epidemic Has Hit The Online And Offline Clothing Sales.

2020/5/6 8:53:00 0

Epidemic Against Line Clothing Sales Impact

After the domestic epidemic has been controlled, our government has been advocating and encouraging consumption to inject water into the market in order to boost the economy. As of now, the government has introduced various preferential measures to promote consumption in household appliances, automobiles, restaurants and other fields.

Online consumption is facing unprecedented impact. How about online sales? According to the National Bureau of statistics, in the first quarter of 2020, China's online retail sales reached 22169 billion yuan, down 0.8% from the same period last year. Judging from the category, sales of clothing, shoes and hats and other 1-2 months decreased significantly, easing in March. Visible, this year's epidemic on online and offline clothing sales have all had an impact.

The main problem now is to increase the contradiction between consumption and income reduction. In the first quarter of 2020, China's GDP decreased by 6.8% compared to the same period last year. According to the industry, the added value of the primary industry is 10186 billion yuan, a decrease of 3.2%; the second industry added value of 73638 billion yuan, a decrease of 9.6%; third industrial added value of 122680 billion yuan, a decrease of 5.2%. The decline in industrial output is accompanied by a decrease in the number of employed staff and an increase in the number of unemployed people.

The Ministry of personnel and social affairs experts said that in March this year, the unemployment rate of urban survey in China was 5.9%, and the employment situation was more severe than in previous years. At the end of the first quarter, the registered unemployment rate in cities and towns increased by 0.04 percentage points. Staff income is decreasing, and the pressure of mortgage loan is aggravated. The consumption of non essential goods has dropped sharply.

In the short term, it is hard to reconcile the increase of consumption and the reduction of income. Will price promotions have effect?

According to the market survey, the discount rate of clothing retail prices this year is higher than that of last year, but the price comparison is still on the high side of the current economic situation. Especially the new season clothes, the price is obviously lack of sincerity, such as a popular brand of cotton fiber based men's shorts, the price of 199 yuan / article.

Even if domestic cotton prices fall sharply, there will be a high premium to the clothing retail terminal, because the cost of raw materials is very small in total cost. Personnel wages, store rents, product development and brand publicity expenses occupy a major part, and this part of the cost is increasing year by year, once the price rises, it is difficult to drop again.