China Fashion Week (2020/2021 Autumn Winter Series) Opens

with "2020 of restructure and counter attack" Thematic China Fashion Week (2020/2021 autumn winter series) He made a new appearance in a positive manner in May 1, 2020.

China International Fashion Week shoulders the responsibility and mission of promoting clothing consumption, leading fashion culture, promoting industrial upgrading and dialogue with global fashion industry. In the special period when the epidemic has not dissipated, the form of global prevention and control is still grim, and the international economic environment is becoming increasingly difficult. China's fashion industry is facing unprecedented difficulties and is entering a crucial time window.

Facing the serious impact of the epidemic on the industry, the fashion week this week has restructured the industry mode, reconstructed the consumption concept and reconstructed the marketing mode through massive integration and innovation. We need a passionate hero who has the courage to face challenges and face difficulties and come forward. Reconstruction is challenge! Metamorphosis is success!

This season, China International Fashion Week Jointly organized by the commercial real estate Working Committee of the real estate association of Beijing, we will join hands with the important partners of 751D square, Beijing fashion design Plaza, temple library, Shenzhen big wave fashion town and so on, and join together with many strength business circles in China. Through the integration of online and offline, we will promote designers, brands and business circles, electricity providers and media platforms around fashion and consumption, culture and technology, and integrate with PARK. Under the same driving line, business integration under the whole channel will explore the business mode of sustainable development of the fashion industry under the influence of crisis, and create a high-quality and beautiful life experience for the majority of fashion consumers.

This week's fashion week is composed of 170 major brands, including fashion distribution, live broadcast and fashion demonstration, fashion forum and so on. Among them, there are hundreds of famous brands in China. They come from 11 provinces and regions, namely, Beijing, Shanghai, Tianjin, Guangdong, Fujian, Zhejiang, Liaoning, Shandong, Anhui, Sichuan and Sichuan. There are also 64 brands from 15 countries and regions. They are from Macao, China, France, the United Kingdom, the United States, Italy, Canada, Japan, Korea, the United Arab Emirates, Columbia, New Zealand, Ukraine, Norway, Mexico, India, etc.

　 Giving full play to platform advantages and integrating high quality resources

China International Fashion Week is based on the fashion industry, innovating and empowering, actively responding to the rapid changes in mass life, enterprise production and marketing, business consumption and industrial organization under the epidemic situation. Fully tap the advantages of its own platform, link up with the strength business circles in all parts of the country, create a new cooperation mode with mature electronic business platform. Integrating the advantages of industrial resources, focusing on the revitalization of the international market, innovating and developing the fashion week function of deepening industry, entering the society and linking the world, consciously assume the market allocation of perfect elements, optimizing the business environment, expanding domestic demand, stabilizing the supply chain of industrial chain, accelerating scientific and technological innovation, opening wider to the outside world, and promoting the harmonious co-existence of man and nature.

By integrating the key areas of the upstream and downstream industries of the industry chain, China International Fashion Week has used the Internet digital innovation technology to empower the fashion B terminals and C terminals. With the traditional elements such as intelligence, information and other technological and digital growth elements, such as physical, capital, labor and other traditional elements, we try to build a brand new industry infrastructure, showing a three-dimensional industrial service support capability to help the epidemic. The development of industry will enhance the ability of industry to resist crisis and strengthen the sustainable development of fashion industry.

　 Strengthening online and offline interaction to promote fashion consumption

The epidemic has changed the natural way of running the society and the way of life of the masses, forcing the changes in the way of production and operation of enterprises, thus accelerating and accelerating the process of fashion consumption change. China International Fashion Week pays close attention to the brand of designers, especially the plight of small and medium-sized enterprises, explores the transformation and upgrading of production and retail fields, and constructs the new development of China's fashion industry. Route.

Shopping centers and mainstream business circles are important places for consumption transformation and commercial landing in fashion industry, and are important engines for the development of China's fashion industry. This week's fashion week has further intensified its close cooperation with the major business circles in the country. The organizing committee joined hands with the real estate association of the commercial real estate committee to create a new fashion consumption ecosystem, and cooperate with many strength business circles, such as Joy City, Hesheng Hui, China World Trade Center mall, Wanda Plaza, intime department store, Oriental Xintiandi, and so on. By entering the online digital business system of various business circles, the China International Fashion Week flash store, which has both sales and live broadcasting functions, is set up to build high quality design. The bridge between the brand and the business circle provides designers with a business solution that combines online and offline in-depth integration, and touches the huge membership consumption groups of the business circles. For some shopping centers with mature network sales mode, Fashion Week opens exclusive pages and live rooms on its online official website, and spreads through the full media matrix in depth fermenting, using topic and media interaction to effectively promote fashion consumption and help the industry revival. Zhang Qinghui, chairman of the China Fashion Week Organizing Committee, said: "before the epidemic, the real business is facing great challenges. At the same time, we need to work together to stimulate consumption and stimulate consumption."

On line, China International Fashion Week actively explores new ways of commercialization of fashion and realizes the integration and guidance of diversified consumption culture. This season, fashion week and luxury electronics business platform Temple library deep cooperation, the two sides gathered resources to jointly present beautiful AW20 show live and high-end live sales. More than 100 preferred brands covering many types of consumer groups and designers from the world have been assembled and ready to take place. This will bring consumers a new online shopping scene and an honorable shopping experience.

"Even though the fashion industry is in the era of transformation and in the era of reconstruction, the original form of organization supporting the development of industry still maintains its original strength and inertia." Online, as one of the best partners of China International Fashion Week, Beijing Fang, a century old architecture with a perfect blend of fashion and history, is a convergence of eastern and Western cultures. It is a place for international travelers and high-end cultural consumers. This season, fashion week has carefully created a century old history and the most beautiful 24 hour bookstore PAGEONE two unique style of fashion show, "no audience participation, T platform to build as simple as possible, and perfect integration with the scene".

Fashion is changing. New technologies such as Internet, cloud computing, AR, VR and so on have changed fashion communication channels and media. This week's fashion week will work with a number of well-known media to provide more voice platform for designers and brands, and give more exposure to Chinese fashion under the predicament. Fashion week will launch the daily fashion news of China International Fashion Week with OnlyLady. In the form of "fashion vanguard Award", we provide a green channel for designers and brands to enter today's headlines. Together with Sina News, we will create a beautiful UP plan. I am a positive energy event for China International Fashion Week, and I would like to make KOL a "recommendation officer". It will also interact with fashion in APP and micro-blog to help fashion week and fashion. This week's fashion week will also be a full live broadcast of the show with Youku videos, Mickey videos, tiger teeth, fighting fish, electric shock news and ZAKER news. In addition, the joint economic daily client, Sina News client, Sina fashion, fast hand, China net +, China Network + +, PP video, Hua number TV and other live broadcast platforms, to create online live media matrix, expand the dissemination of the dissemination of brand breadth and influence.

　　 Culture leads China's fashion story

With the growing process of the great rejuvenation of the Chinese nation, cultural self-confidence has become the most essential soul of Chinese fashion innovation. The in-depth exploration of China's local culture, the guidance and cultivation of new designers, and the commercial empowerment of design power have become the main keynote of China International Fashion Week's work under the epidemic.

"In reconstructing the global fashion pattern, better setting up China's cultural influence, telling good Chinese fashion stories, better conveying the excellent contents of Chinese culture and dialogue with the world are the insistence of China International Fashion week." President Zhang Qinghui said.

This week, fashion week continues to focus on original protection, local fashion forces such as big waves, fashion towns and so on, displaying the characteristics of urban fashion culture, feeding the resources of urban fashion industry, attracting the public's attention to Chinese design, made in China, and the gathering of industrial strength through the display of diversified Chinese urban fashion integration, seeking greater international industry discourse and external fashion. The possibility of cultural output.

As one of the important plates of China International Fashion Week, in the face of a sudden new crown epidemic, China International Fashion Forum moves on the line to set up "cloud living room". The organizing committee, the joint real estate chamber of Commerce, the commercial real estate committee and the Beijing Temple library business limited, invite industry influence figures, focus on the theme of "Reconstruction", focus on the fashion industry ecology under the epidemic situation, and explore the new crown's impact on the fashion industry ecology from the perspective of intellectual property protection, fashion ecology, sustainable fashion and business mode, and the post epidemic situation. In the era of "reconstruction of factors of production", it is possible to make suggestions for the development of fashion industry.

In addition, the Organizing Committee of China International Fashion week also jointly organized the "China International Fashion Forum" jointly organized by the commercial real estate committee of the real estate association and the Beijing Si Kwu commerce and Trade Co., Ltd., with the profound influence of both sides and the influential figures of the joint industry.

YOSUN Yun will take the lead in the ninth 10+3 SHOWROOM youth designer base program, and help to develop new designers. As China's most internationally influential and golden youth designers competition, the current "Han Bo prize" will jointly launch the "cloud silk prize" with the short hand video. In the selection of the "twenty-eighth prize of the Han Chinese silk Award", the "China Internet Youth Award" is invited to participate in the renovation of the old clothes and promote fashion production through the platform strength of the competition. Sustainable development.

Building a new pattern of global fashion cooperation along the way

This week fashion week continues to seek the dissemination and promotion of Chinese culture and fashion aesthetics towards international integration under the vision of global fashion, and strives to become an important platform for demonstrating China's strong, confident, calm and responsible image of the great power, and the vivid epitome of China's constant sharing with the world, sharing destiny and win-win cooperation, and promoting the fate of mankind towards destiny.

The sudden outbreak of the new crown has greatly affected international brands' participation in the China Fashion Week this season. In order to revive the vitality of the fashion industry and help the recovery of the global fashion industry, the China Fashion Designers Association and China Fashion Week Organizing Committee, with the help of network digital marketing technology, have opened up a new marketing mode combining online promotion with live broadcast with goods, helping overseas brands to achieve global promotion and efficient commercial transformation. This innovation mode has been actively responded by international colleagues.

This week's fashion week has been the Italy fashion house, the British China Trade Association, the Vancouver fashion week, the global fashion collection, the Dubai "hug China" executive committee, the Korean clothing designers association, the Korean HISEOUL SHOWROOM, the Korea Asian model Festival Organizing Committee, the Columbia trade and investment Tourism Bureau, the Macao productivity and technology transfer center, and the US Global Fashion Channel and other global fashion agencies are strongly supported by 64 brands from 14 countries and regions in the world.

The strength of the Chinese nation is embodied in the storm and the courage and confidence of the Chinese people are revealed in the crisis. Although the epidemic has a great impact on traditional consumption and fashion industries, there are enormous potentials and opportunities under pressure. As an important platform for promoting the development of fashion industry, China International Fashion Week will solve the current industrial difficulties, grasp the trend of industrial development, drive the upgrading of industries, undertake more industry missions and enlarge the social contribution of the industry by combining the online and offline innovative and comprehensive fashion activities. The positive attitude of China's fashion industry group has also expressed its relentless pursuit of the most beautiful value of contemporary Chinese fashion relying on industrial development.

In 2020, China International Fashion Week will go along with the industry.