How Do Keqiao Textile Foreign Trade Enterprises Choose To "Change" And "Remain Unchanged" Under The Epidemic Situation?

For Keqiao's foreign trade people, this spring is a bit cold. Cancellation of orders, reduction of production, difficult payment of goods and poor logistics. The "golden three silver four" peak season was hit by the outbreak of the new crown pneumonia epidemic in the world. 　　

Faced with the impact of the epidemic, Keqiao's foreign trade people who dare to rush to fight against it have not flinched. Instead, they have carried forward the "four thousand spirit" of the older generation, turning the market in one hand, practicing the internal strength in one hand, and making joint efforts by the government and enterprises to seek their own way of development in "change" and "invariance".

Small boat good turn around to test water epidemic prevention supplies.

Chen Biao, general manager of Shaoxing Keqiao Heng Han Textile Co., Ltd. is in a good mood. He watched his online store more and more abundant. His heart hung down slowly. "All products are passed this week, and next week we can see the transformation of customers."

"Zheng Han textile" is a major foreign trade company for curtain goods. Recently, the company began to set foot in the field of disinfectant wipes, disposable protective clothing, disposable shoe covers, disinfectant water and other epidemic prevention products. "Boat is small, good turn around." In Chen Biao's view, this is the advantage of small companies. For him, the most valuable thing for a company is to develop its own sales team. Therefore, in the face of no single predicament, Chen Biao not only did not lay off layoffs, but faced difficulties and recruits to enter the epidemic prevention products market.

"Of course, this is only a temporary transition. When the market is better, I will return to the main business, continue to make hotel curtain supplies, and bring into play the advantages of Keqiao's textile industry chain." Chen Biao said that his dream is to turn "Zheng Han textile" into a professional hotel furniture supplies "one-stop" solution to solve suppliers.

Linkage of industrial chain to domestic market

When small foreign trade companies such as "Zheng Han textile" turned into the epidemic prevention market, some textile factories with factories began to turn their eyes to the domestic market. Among them, Zhejiang Zhong Rong Industrial Co., Ltd., located in Qixian street, is one of them.

Recently, Lin Runa, chairman of "Zhong Rong Industry", has been away on business and visiting clients in Hangzhou, Tianjin and other places. According to the previous rule, the "Zhong Rong Industry" in the first half of the year mainly deals with foreign trade orders from Russia, Korea, Japan and other countries and regions, and large quantities of domestic sales will only be placed after June. Recently, 200 thousand meters of foreign trade orders have been cancelled. Lin Ru has contacted the domestic customers urgently, and the original half year's list has been advanced to the first half of the year. How to persuade customers? "Rely on the upstream and downstream, reduce costs, innovative products, improve product cost performance, customized for customers." He said, "in this way, every customer will be worried about the next list."

The newly developed two cashmere fabrics have been recognized by customers. The orders received by the company can support the operation of the company in the second half of the year.

Deep ploughing main industry layout "post epidemic era"

"We started the layout of the whole industry chain of textile trade 2 years ago. Now the industry chain is relatively complete, and this year it was ready to show its strength, but the loss is still very great since the outbreak." Chen Mingxian, chairman of Zhejiang Dong Jin new material Co., Ltd., said that 95% of the company's products were exported directly to Europe and the United States, and the epidemic situation was serious.

On the occasion of the joint meeting between banks and enterprises in Ma On Street, the "Dong Jin new material" signed 350 million yuan with the Bank of China for the new spinning project of the company. "Dong Jin new material" is a textile enterprise that deeply ploughs outdoor high-end functional fabrics. Its customers are all outdoor brands in the international line.

In Chen Mingxian's view, crisis is organic in danger. Therefore, the company still insists on the idea of the whole industrial chain of textile fabrics. On the basis of the original weaving, finishing and finishing processes, we should make up the link of textile raw materials, integrate the whole industry chain, increase the core competitiveness of enterprises, and advance the layout of the post epidemic era.

Seeking new changes in online sales channels

Affected by the epidemic, webcast has undoubtedly become a new form for many foreign trade enterprises to actively explore new sales channels and change the means of carrying goods.

In early April, the online Textile City opened the 2020 "cloud Keqiao, the whole world" cloud exhibition. In the form of direct seeding shops, it led the "audience" directly to the large number of merchants in the major markets of the Textile City, so that buyers could get high-quality businesses and products without leaving home. "I didn't expect to have conversations with purchasers in such a way. The novelty and novelty effects were good." The head of the Textile City, Peng LAN textile, said.

It is understood that in this 8 day cloud exhibition, a total of 169 Chinese textile city quality businessmen collective appearance, 3193 exhibits online exhibitors, during the opening of 136 live broadcast business, live shop 92, watch the cloud exhibition live broadcast total 44586 people, online intention order more than 330 times, the transaction volume of nearly 20 million yuan.

Invariable is product, seeking new change is sales channel. Moreover, in order to expand the market, some enterprises have followed the hot Internet anchors and started the live webcast to bring new ideas and thoughts to the goods.

"Our best performance live, sell more than 2000 clothes." Zhou Quan, general manager of Shaoxing joumo culture and media company, told reporters that the company launched a live broadcast of clothing and fabric by signing the female anchor in the "setting up" of the international fashion center in Keqiao.

Government and enterprises join hands to help increase revenue and reduce expenditure

"For the current market environment, the 500 thousand yuan export credit guarantee is very timely." Located in Qixian street, Zhejiang big tree Textile Technology Co., Ltd., the person in charge said. As a "big tree textile" for women's printing and fashion fabrics, it has worked with many famous international brands. Under the severe situation of export trade, this subsidy is quite critical. Also received $500 thousand export credit insurance subsidies, as well as "Kaiming textile", "red and blue", "Hu Xibei import and export" and "Ze Ze textile" 4 enterprises.

It turned out that in order to tide over the difficulties with enterprises and overcome the difficulties, the District Finance Bureau took a comprehensive look at it and made precise calculations, and actively striving for funds. 221 small and micro foreign trade enterprises were jointly paid for the policy, and 193 export credit insurance companies and two anti one insurance companies were subsidized by 50% of the premium. By the end of March, the total amount of subsidy was 21 million 920 thousand yuan. At the same time, enterprises should be encouraged to take part in overseas exhibitions to achieve more than 770 yuan in cash.

In order to respond positively to the impact of the epidemic, the Regional Trade Promotion Committee takes the "four full" service as the starting point: to follow up the government affairs in all weather, and to receive more than 1000 corporate consults on the Internet; to complete the coverage and support the group exhibition, to arrange for the exhibition subsidy fund to be 42 million yuan; the whole process helps to reduce the stop loss, and to connect the 3 counterparts with the counterparts in the foreign trade, so as to guide the enterprises in Keqiao to obtain the fact proof of the epidemic situation. There are 15 books. We should participate in the production and production in an all-round way and take the initiative to act together to join the foreign trade enterprises.