China Textile City International Fabric Procurement Center Online Marketing Road To The Sea "Cloth" Bureau Global

"We have just ordered a 100 thousand ton order of football jacquard fabric, and the factory has lined up the production plan." In May 7th, Wu Zhixian, the manager of Shaoxing Xin Ling Long Textile Co. Ltd., was busy at the 4 floor of the international fabric purchasing center of China Textile City, Keqiao District, Shaoxing. Wu Zhixian, who had been busy for a month, was busy and busy again. "The two factories in Guangdong and Keqiao are fully occupied in May."

"Orders slowly come back!" Pierre Polanmau, general manager of the Textile Garments Co., Ltd., who is not far away, told reporters that on the morning of 7, an old Korean customer ordered thousands of rice cloth, and the volume of goods increased significantly compared with the previous one, and the interval between goods was shortened. In April, the company's foreign trade shipments increased by nearly 20% compared to March.

The access data of the global textile network international station in Keqiao also gives more signals to boost confidence. "Platform monitoring April has doubled its access data every week." Yin Feng, director of marketing department, said: "fabric trading has at least one month cycle. With the gradual resumption of work in Europe and the United States, the volume of visits from Europe and America has begun to pick up, which is a positive sign."

Affected by the epidemic, the fabric market turnover of China Textile City fell 15.3% in the first quarter of this year. From the end of 3, the epidemic spread around the world. Almost all the international fabric procurement centers opened almost simultaneously in the same period.

What can international buyers fail to do? "Cloud" precisely locks customers. On the eve of the May 1 holiday, Li, who was 52 years old, sold himself in a live room and attracted nearly 500 businessmen from home and abroad. "Over the past 30 years, I have been concentrating on high-end worsted fabrics, and I have confidence in my products." Strength is still to be said.

On the "2020 first cloud docking meeting - China and South Korea autumn winter fabric special" hosted by Limited by Share Ltd of China Light Textile City Group in Zhejiang, 9 high-quality textile enterprises in Keqiao, including Pierre Poland, have carried out the "cloud" precision docking through live broadcast with more than 30 Korean clothing enterprises and local designers. Because the live broadcast is open to the public, many businessmen from outside Korea also come to watch the two hour traffic volume of more than 1.8 million people.

It's better to take the initiative to attack. Qian Miaodi, deputy secretary of the China Light Textile City Construction Management Committee of Keqiao District, said that this year's "Silk Road Keqiao is all over the world" plan, the online promotion and trading mode based on cloud exhibition and cloud live broadcast as an important content.

With the sharp reduction of orders, many companies are concentrating on their own characteristics. In the 4 floor of the international fabric sourcing center, the service providers who focus on the integrated service platform of the fashion industry are set up. In front of a smart screen in his showroom, Yang Lifu, general manager of Keqiao "boundary", gently slid his fingers and clicked on fabric, color, style and other options, and a smart garment was automatically generated. "This software allows fabric producers to see the effect of their own cloth made into garments, eliminating the need for proofing. There are also books and thousands of designers in the 2020, and designers in the textile city are free to exchange study and directly connect with designers. Yang Lifu introduced.

In the days when the "pause button" was pressed, Wu Zhixian often lingered on "setting boundaries" and repeatedly studied fashion trends such as cloth and color, and then integrated into his own design. She said that the football jacquard fabric of the 100 thousand ton order has been developed since July last year. "By repeatedly finding a new direction in the" setting up industry "and combining customer needs, the weight of the jacquard fabric has been reduced from 160 grams to 140 grams, and it has passed the garment test of customers and secured orders.

So far, to overcome the adverse effects, China Textile City's international fabric sourcing center has achieved a turnover of 1 billion 500 million yuan.