520 The Price Of These Favorite Luxury Brands Will Rise.

Near the "520" special festival, men and women are beginning to worry about choosing gifts. Luxury brands like "CHANEL" and "LV" become the first choice for gift giving. Sadly, following the two price rise of LV in May 5th, CHANEL also came up with news about the price increase.

CHANEL rumors of rising prices began in Xiao Hong's book. Some media reporters saw in the little red book that a number of bloggers "notice" CHANEL will rise in May 15th, with a price range of about 10%-19%. For the source, the blogger told reporters that he was "truthful and reliable" and said he had been buying for many years, and the news came from the familiar cabinet elder sister.

It is reported that the price increase of CHANEL will involve its classic series (including Boy Bag and CHANEL 19 Bag) and garments. The news is limited to the European market for the time being, but other regions may soon catch up.

The reporter verified the authenticity of the information to a CHANEL store in Beijing. The other side said that no specific information has yet been received, but the price adjustment should be made. As for the price increase, the salesperson said they did not know how much they did not receive the notice.

In fact, luxury goods prices are rising year by year, which has become one of the reasons why some people love to buy luxury goods. But this year's epidemic has caused an unimaginable blow to the fashion industry. Instead of reducing the price of the brand, the brand has been increasing the price of the "counter trend". This operation is quite surprising.

However, media reporters also noted that while the price of luxury brands increased, some products also appeared to be out of stock or late delivery. Some netizens ordered the LV "five in one" handbag order in March and only recently received the shipping notice.

Because the production base of luxury brands is mainly distributed in Europe, the current situation of epidemic prevention and control in this area is not clear. It is still necessary to resume production for a long time. This may lead to the disappearance of hot products of some brands, and at the same time, they choose to raise prices.

Zhou Ting, a luxury goods expert and CEO group, believes that luxury brands will increase their prices during the epidemic period, so that the purpose is to maintain the so-called brand value, increase profits and promote sales. However, the price rise of luxury brands during this sensitive period may not be expected, but may lead to consumer resentment, resulting in a decline in sales. Despite the brand effect, there will still be some consumers willing to follow, but most consumers will not pay the bill, which is desperate for the brand.

On the one hand is the price behavior of luxury brands. On the one hand is the upcoming 520 holiday, are you willing to pay for love?