Kapok Road: The Chinese Wind Is On Fire Again. The "Gabon Fair" Is Carrying Live Goods With 666.

"You see or do not see, the Chinese wind is waiting for you here," he said. "We know the beauty of the country and the spring forever". "Dish it, improve the cheongsam", "hand-painted, let the painting fly on the skirt"...... Today, these glistening and poetic words of special mouth have opened the online Gabon fair.

In May 13, 2020, Dongguan Zi Fei fish Garments Co., Ltd. carried its brand of modified Guofeng clothing. Kapok Road Officially, the first online China processing trade product Fair will be held for 4 days. On the first day, kapok road broke the impression that most people were impressed and Chinese style could only be quiet and beautiful, so that the poetic style of national costume could be transmitted to every customer quickly and accurately through the language and intuitive lens of the earth's air.

In response to the Ministry of Commerce's "Circular on coping with the new crown pneumonia epidemic, stabilizing foreign trade, stabilizing foreign investment and promoting consumption", and exploring new market models, the twelfth Gabon will cooperate with the 1688 platform of Alibaba group. For the first time, the offline meeting hall that accommodated about 100000 viewers in the past year has been moved online, attracting customers and mining through online exhibition + live broadcast with goods. Buyer.

This pioneering and epoch-making initiative has been strongly supported by the Guangdong provincial government, the Dongguan municipal government and people from all walks of life. Chen Yuehua, deputy director of the Guangdong Provincial Department of Commerce, Wan Zhuopei, vice mayor of Dongguan municipal government, member of the Dongguan municipal government party committee, Executive Secretary General of the Gabon Expo, Chen Zhong ball, attended the launching ceremony and the large-scale live broadcast. Enterprises are more responsive. On the first day of the live broadcast, there was a spectacular and spectacular event. The bosses, designers and employees of every company were incarnated as hosts. According to incomplete statistics, the first day of the online Gabon attracted hundreds of thousands of people watching more than usual.

　　 Chen Zhongqiu, the executive member of the Dongguan municipal government and the executive secretary of Gabor, and Xu Aidong, founder of kapok Road (left).

The kapok road brand clothing, designed and produced by Dongguan City Zai fish Garments Co., Ltd., designated by the Gabon as "the representative of Chinese culture and clothing heritage", has received considerable attention from the live broadcast. Chen Zhongqiu, executive member of the Dongguan municipal government and executive secretary of Gabon, went to the kamito dress exhibition booth to have a cordial communication with MS. Xu Aidong. Huang Wenli, director of the Dongguan foreign investment promotion center and deputy director of the office of the Secretariat of Gabor, personally walked into the studio and interacted with fans of kapok road. In addition, Huang Peimin, deputy mayor of Humen Town, was guided by the booth at kapok road. As the local leader in charge of the clothing industry, Huang Po min and the kapok road team had a heated conversation, affirmed the new products and planning of kapok road in 2020, and put forward some constructive suggestions for the live broadcast. Tan Limin, director of the Humen Municipal Bureau of Commerce, has also arrived at the kapok road booth to improve the Chinese style call.

　　 Huang Wenli, director of the Dongguan foreign investment promotion center, deputy director of the office of the Secretariat of Gabor, and Xu Aidong, founder of kapok Road (right).

This is the sixth time that kapok road has taken part in the Expo. The theme of this exhibition is "kapok Liyan". In the aesthetic language of fashion, the image of Oriental beauty is conveyed through clothing. Elegant and natural fabrics, elegant and poetic colors, exquisite hand-painted, lifelike embroidery... Through the close range of the lens, like painting rolls. Xu Aidong, founder of kapok Road, said: "poetry is the most beautiful state of the East. It is an ideal and pursuit for more and more people to put on the poetic flavor of the East.

In the improved Guofeng fashion world, the kapok Road, which has been working hard for 22 years, has been committed to combining traditional elements of Chinese traditional dress with modern fashion. Its clothing is mainly made of natural fabrics such as linen and hemp. It combines traditional handicraft technology and modern fashion concept. It is elegant, natural, subtle, elegant and fresh. It is very popular among fashion ladies and gentlemen who love Chinese traditional culture at different ages. It is not only the beauty but also the cultural connotation of the kapok road brand.

Although this year's "war epidemic" has been caught off guard, in fact, in order to meet the turning point of fashion and business development, the kapok road has been well prepared. On design, kapok Road, on the one hand, sticks to traditional dress culture and integrates with the new trend. For example, we should mix traditional clothes with modern trends, such as the development of Chinese clothing series products, and integrate them into filming. In marketing, kapok road has long been in the new media platforms and live platforms, and every fashion consultant of kapok road already has the basic anchors skills. In terms of brand distribution management, kapok road has been constantly improving, and has a complete set of shop management skills, which has been trusted by dealers for many years.

　　 Kapok Road clothing From design, manufacture and so on, the technology strictly follows the traditional culture, and strives to carry forward the inheritance concept of combining traditional Chinese culture with new fashions. The world clothing network continues to value the development direction of kapok road and the management idea of clothing culture, especially at the moment, the impetuous interest priority, the pursuit and popularity, let some people forget our 5000 year old ancestral culture and ideological morality. Under the leadership of chairman Xu Aidong, cotton road garments can create a world of their own in the clothing culture without me, and create a fan followers of their fans. It must be a successful start. We are optimistic about the design and marketing mode of the improved Guofeng brand guided by kapok Road, and will continue to keep pace with the times and the future can be expected.

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