The New Cashmere Purchase Season Is Coming, And The Cashmere Industry Under The Influence Of The Epidemic Is Faced With These Topics.

A sudden outbreak of the new crown pneumonia, let hundred industry silence, let our industrial enterprises have experienced a severe test. Cashmere industry has also been hit hard in this process. Although China's cashmere industry occupies a smaller share in the textile industry, it has the world's main export market, and has an indispensable position in the world's high-end wool textiles. ? Epidemic situation Under the impact of the cashmere industry, what kind of impact has it received? How will the future develop? How can cashmere enterprises seize development opportunities in post epidemic period? These have become the topic of the next development of cashmere industry.

Weak demand, export is not optimistic

In the first quarter of 2020, the export of China's cashmere industry decreased by 20.18% compared with the same period last year, and the decline was significantly less than that of the wool industry. The export volume of the cashmere industry decreased by 32.52%. According to the collection and summary of the China Wool Textile Industry Association, In 1~4 months, cashmere prices have fallen by more than 30% year-on-year. 。 Industry analysis. The price of goat's Velvet has dropped rapidly from last year's high level. The root cause is the serious lack of market demand and the decline of corporate confidence. On the other hand, At the moment of the new flock acquisition season, the cashmere price slump will hurt the animal husbandry industry, which will make it more difficult to recover in the future. The plight of both ends of the supply and demand has caused a lot of adverse effects on the cashmere industry.

From the survey conducted by China Mao Association on the resumption of work and re production, Cashmere enterprises have basically returned to work in early April, and about 50% of the enterprises resumed their capacity utilization rate less than 50%, and only 25% of the enterprises achieved more than 80% capacity utilization.

Since March, the main export area of cashmere products has been affected by the increasing epidemic situation. Since March, the impact of high-end clothing brands has been more pronounced. Cashmere products, as one of the most high-end textile and apparel products, will be affected throughout the year, or even longer. Nowadays, there is no obvious recovery in market demand at home and abroad. Cashmere production enterprises generally lack capacity utilization, and production and operation are facing greater challenges.

Not only that, but at the beginning of the year, sales revenue declined due to the epidemic situation, resulting in a decrease in cash withdrawal, and now faced with the advent of the picking season, a lot of capital is needed. It is also impossible to predict whether the price of the down and future orders will be brought back as soon as possible.

No orders or orders for export reduction, enterprises have turned to domestic sales, and during the epidemic period, clothing shops under the entity shop are required to unified shop, enterprises through Tmall, WeChat, live broadcast online sales, to minimize the impact of the sharp decline in offline sales.

Looking for opportunities for development in crisis

At present, with the gradual control of the new crown pneumonia epidemic in China, cashmere industry chain related clusters and enterprises are trying to recover the losses as much as possible by resuming their work and resuming production.

The production site of a cashmere product manufacturer in Qinghe County, Hebei.

"Cashmere capital of China" -- Qinghe County, Xingtai With the new generation of information technology such as 5G, we can connect the upstream and downstream of the cashmere industry chain to realize the intellectualization of production design, the networking of procurement and sales, and promote the high quality development of the cashmere characteristic industry. Qinghe Zhonghui Textile Co., Ltd. flexibly intelligent manufacturing system allows big data, cloud computing and 5G to run through the whole production process, and achieve personalized, small batch and quick response through APP mobile phone orders. Qinghe Cixing first molding research and demonstration factory from a yarn to a garment, only 40 minutes. ? Hebei Catherina Yim fluffy Products Co., Ltd. From the most primitive graphic link to the webcast with goods, up to now, a total of 72000 sales. During the epidemic period, Hebei took the lead in unblocking the electricity supplier logistics channel, and joined the international fashion institutions to keep a close eye on the forefront of the market, do product research and development and stock preparation. In the first quarter, the sales of Qinghe cashmere on the Internet reached 2 billion 388 million yuan, an increase of 7.7% over last year. Under the normalization of epidemic prevention and control, Qinghe County further speeds up the upgrading of the cashmere town platform, promotes the construction of new business incubator center, cashmere intelligent Knitting Industrial Park and other projects, and consummate the intelligent industrial cluster of "intelligent production + smart market + flexible supply".

In May 11th, held in Shanghai. Xingtai municipal government investment office in Shanghai "Special Industry Promotion Week" Qinghe cashmere Shanghai special promotion conference and project signing ceremony On the basis of the project, Tongxiang cashmere cashmere dress Co., Ltd., cashmere intelligent weaving industrial park project, Zhejiang spring breeze Garments Co., Ltd. and Hebei Yun Heng Cashmere Products Co., Ltd. have signed 5 cashmere industry projects signed by the 1 million annual cashmere sweater projects, with a total investment of 738 million yuan.

For enterprises, the most important thing at present is to adjust the strategic direction in time, deepen the layout of products and services, and deal with the crisis calmly.

erdos group In view of the epidemic situation at home and abroad, the production plan, order arrangement and business forecast are adjusted in multiple dimensions. The advantages of the whole industry chain are used to maintain the flexibility of diversified business objectives and support for the biggest recovery of market and sales. At the same time, we should make timely anticipation of market situation and quickly adjust the priority of product line. For a number of new retail measures, such as the upgrading of small programs that are already under way, through the centralization of resource allocation, fast and preferential implementation, adjusting offline stores, promoting quality stores, opening shop strategy and plan unchanged, while supporting distributors, goods, funds and other aspects of support.

Ready to do well in internal strength

"At present, the international market is constantly affected by the epidemic, and domestic consumption has not seen any obvious signs of recovery. The high-end consumer products market of cashmere industry is under greater pressure due to its fragility and the weakening and declining trend of the global economy. From the point of view of export, cashmere products have certain compressive resistance. However, under the pressure of continuous deepening, how to continue to resist market pressure, and to survive safely and safely need cashmere practitioners to ponder deeply. Insiders say.

? At present, the panic brought by the epidemic has changed from the epidemic itself to the panic of economic recession, from the normalization of adaptation to epidemic protection to the helplessness of accepting slow economic recovery, the abandonment or persistence of the cause of struggle, the waiting or the transformation, all of which have become the factors affecting the development of cashmere industry. Therefore, overcoming panic, sticking to the main business and seeking new changes should be the current cashmere industry. The positive solution to this question is given.

With the improvement of domestic epidemic situation, the state has promulgated a series of policies such as finance, taxation, social security and so on to help the safe resumption and resumption of production in all parts of the country, and further strengthened the confidence of enterprises in improving the second, third and fourth quarter business environment. For enterprises, we should also realize that it is better to save themselves than to save themselves. Ultimately, enterprises must have stronger innovation ability and hard core business level themselves.

This year is the year of "13th Five-Year" ending. The future development of cashmere industry is the focus of attention. ? "After the epidemic, the industry will once again shuffle, the industrial concentration will be more obvious, and the advantages of the brand enterprises will become more prominent. Small and micro enterprises should give full play to their own characteristics and exert their advantages to the best to survive. The construction and expansion of online sales channels will also be the focus of cashmere industry development. Industry insiders said.

In the "14th Five-Year" science and technology development questionnaire conducted by China Mao Association, the company proposed The development goal of cashmere industry is to deepen the continuous improvement of intelligent equipment technology and digital production process, improve the level of meticulous management, adhere to the path of green sustainable development, vigorously promote green technology, persist in implementing the brand strategy, fully promote the culture of Chinese national cashmere, improve the independent innovation ability of science and technology, research and develop differentiated and functional products, and enhance comprehensively. The right to speak of cashmere industry in the world 。

? Around the goal, China Mao Association said it would work together to carry out a series of work, including production, education and research, to assist in the establishment, guidance and appraisal of national key scientific research projects, organize and coordinate the docking between upstream and downstream industries and cross industry chain, and promote the implementation of Science and technology popularization and industrialization, timely inform the member enterprises of the economic operation of the industry, and share the latest letters of cashmere industry at home and abroad. We should jointly safeguard the healthy and stable development of the cashmere industry in China.