Xingcheng Opens A New Chapter In Jinjiang

Jinjiang, located on the southeastern coast of Fujian, is the core of Golden Triangle in Fujian Province.

"Spring South Buddhist state" and "seaside Zou Lu" are compliments to her landscape and humanities, while the title of "China Shoes Capital" is a witness to her remarkable achievements in sports manufacturing industry.

"Sports are Jinjiang's unique" DNA, "and sports are also factors that activate our city's vitality. Liu Wenru, member of the Standing Committee of the Quanzhou Municipal Committee and Secretary of the Jinjiang municipal Party committee, once evaluated the relationship between Jinjiang and sports.

Today, please follow Xinhua net to listen to the sports story behind Jinjiang.

The key behind the success of "shoe capital"

Jinjiang is one of the most important sports goods manufacturing bases in China. On this land, the famous brands of shoes and clothing, such as Anta, XTEP and 31st degree, have been nurtured.

The sports industry, which is mainly made and sold by sporting goods, has become the first industry with over 100 billion output value in Jinjiang. It has also become an important symbol of Jinjiang's reputation in China.

Under the guidance of the socialized development of sports, Jinjiang people use the spirit of "three leisure" in idle housing, capital and labor in the hometown of overseas Chinese, plus the spirit of "love to fight and win". Based on the "three to one fill" contract, the township enterprises are jointly established to engage in the production of sports clothing and labor intensive sports goods. Jinjiang sports bureau party secretary, sports industry office deputy director Chen Maohe said.

It is understood that in 2019, Jinjiang's sports manufacturing industry achieved an output value of 215 billion 275 million yuan, an increase of 9.1%, accounting for 39.2% of the total industrial output value above scale, and the contribution rate of 38%. Among them, the output value of the shoe board is 120 billion 976 million yuan, an increase of 11.3%; the clothing sector is 92 billion 713 million yuan, an increase of 6.6%; the national market share is more than 20%, and the global market share is more than 8%.

From the "quality of the city" to "brand building market" and then to the implementation of the strategy of building "brand capital", Jinjiang's outstanding performance in sports industry can not be separated from policy support.

"In recent years, Jinjiang has introduced a number of economic support policies and special preferential policies for sports industry, such as traditional enterprise technology transformation, talent, e-commerce, service industry, cultural industry, and set up Jinjiang industry venture capital guidance fund to promote strategic emerging industries such as information technology, intelligent equipment manufacturing, Internet, new materials, energy saving, environmental protection, sports industry and so on. The development of SMEs in the period of growth or development. Chen Maohe said.

At present, with the steady development of head enterprises, sports goods enterprises in Jinjiang are also beginning to find new outlets under the guidance of the government. For example, try to cross border cooperation, create online e-commerce channels, etc., in order to help sports industry transformation and breakthroughs, and extend the layout of the industry chain.

From "a pair of shoes" to "a city"

In 2017, Jinjiang won the right to host the eighteenth world middle school games in 2020. This is also followed by the Eleventh Shanghai World Games in 1998.

Jinjiang, a sport manufacturing industry, has actively declared important international events in recent years. In addition to the world sports, it has hosted a series of sporting events such as CBA, WCBA Jinjiang tournament, International Soccer Federation World Cup series and Asian Beach Volleyball Tournament.

"We hope that Jinjiang will no longer be the shoe capital of people, but also a sports city with rich experience and well-equipped sports facilities." Chen Maohe said.

According to Chen Maohe, Jinjiang's plan to build a sports city is divided into three parts. Holding high quality events is only one of them. Increasing the intensity of venues construction and promoting the "contract between running events and running the city" are also indispensable elements.

At present, in order to host the 2020 world middle school games, 30 new competition venues have been built and renovated in Jinjiang, of which 20 are distributed on campus, which will provide daily teaching and training for teachers and students at the end of the competition.

"Next, Jinjiang will take the high level event as a major task and organize the sports city brand with the help of the sports events."

We will create cities and make cities serve events. In the process of building a famous sports city, Jinjiang has chosen a special road to "compete in Xingcheng, promote production by competition, and benefit from competition".

Walk fast, and walk steadily.

In May 2018, Liu Wenru, Secretary of the Jinjiang municipal Party committee, took the flag of the world middle school games and let the 2020 world middle school Games officially enter Jinjiang time.

In May 13th of this year, the official website of the 2020 world middle school Games was officially launched. According to Wang Jingshan, deputy director of the comprehensive administration department of the Executive Committee of the world China Games, countdown 100 days series activities, as well as torch relay and Cultural Day activities are also being actively planned.

The International Federation of Chinese Sports Federation has led four rounds to Jinjiang to conduct pre competition investigation and assessment, and fully affirmed the progress of the preparations.

From the decision to bid, the successful bidding, and the steady progress of the preparatory work, even under the influence of the new crown pneumonia epidemic, the pace of Jinjiang has always been orderly.

Jinjiang's "stability" is not only reflected in the preparation of events, but also reflected in the protection of sports industry.

Chen Maohe said that after the outbreak, Jinjiang has successively introduced supporting policies such as talent protection, cost control and financial support to maximize the protection of enterprises' resumption and recovery, and expand the multi-channel sales mode to minimize the impact of the epidemic on export orders.

"In order to alleviate the difficulty of employment, Jinjiang also launched a" dot docking "in 2020, helping to resume work such as chartered cars, charter flights and other activities. Chen Maohe said.

As the third national sports industry base after Shenzhen and Chengdu, Jinjiang has taken an express train in recent years, and its growth speed is obvious to all. Stepping into the unusual 2020, the new Jinjiang will also open a new chapter. What new stories will be written in the middle of the world? It is worth looking forward to.