Nike Launched Anti Epidemic Inspirational Short Film NBA Superstar James As Narrator

Nike (Nike) recently released the latest inspirational advertising film "Never Too Far Down", which is an extension of Nike You Can t Stop Us series advertising.

The "You Can 't Stop Us" series of advertisements encourages people to keep healthy during isolation, and capture different periods of life to record this challenging special period, while promoting the spirit of brand optimism and Just Do It. "Never Too Far Down" has also extended this connotation.

This 90 seconds long video clip was produced by Poland creative advertising company Wieden + Kennedy, and NBA superstar LeBron James (Lebron James) served as a narrator. The film revolves around the return of world-famous athletes, telling the inspirational stories of golfer Tiger Woods (tiger Woods), tennis player Rafael Nadal (Nadal), Serena Willams (Xiao Wei) and other sports stars who go out of adversity and return to the arena.

LeBron James said: "at present, the whole world is fighting for something more important than the champion. For me, let me stick to the expectation of the day that I can play again. Even though basketball looks different for some time, I am still excited about the possibility of returning to the game, because I know that sports have inspiring power, and what we learn from sports can inspire all of us.

Serena Williams said, "I've been playing tennis for more than 20 years, and I've never had a match cancelled for any reason. Now is a very special period in history. Due to the influence of the new crown virus, the world is facing many challenges. At the same time, the epidemic affects every one of us in the same and different ways. Some athletes returned to the playground while others, like me, just started training again. "

"Never Too Far Down" was broadcast live on the Sunday Tiger Woods Golf charity competition. The $10 million competition will give all the new crown virus rescue work. Tiger Woods said in a statement: "the epidemic has caused so many tragedies, but sports can still be a positive force for so many people. We hope that when the time is ripe, we can all return to sports. I am looking forward to the weekend games, which can create a platform for alleviating worries and raising funds, and hope that people can feel the ease and happiness that golf and other sports can bring to the world.

Since the global sports event was suspended during the epidemic, Nike has maintained the relationship between the brand and the community through Play Inside and Play for the World initiative app online. The brand provides weekly free online training video on its YouTube official account and unlocks the fitness course content on Nike Training Club app. It is worth noting that in March 2020, Nike's official website was ranked first in the global fashion business, with a total of 139 million visits. (see "ornate ambition" earlier related reports: in March, the official website of Nike was the highest in the world.

Nike released the key financial data in the third quarter of this fiscal year (up to February 29th) in March 24th. Sales of Nike in China declined for the first time in six years due to the suspension of the new crown, but online channel sales increased by 36% over the same period last year.