JEANSWEST Yang Xun: It Is Urgent To Enhance The Right Of Fashion Discourse In Chinese Brands.

This year's two sessions were held under the special background of the new crown pneumonia epidemic prevention and control normalization. How to strengthen Chinese brands on the basis of strong manufacturing capabilities, enhance cultural confidence, build platforms to express Chinese fashion discourse, and promote ceremonial costumes that reflect the modern Chinese style have become one of the main directions of this year's two representatives of textile and garment industry.

For a long time, our country, as a major producer of textile and clothing, a large exporter and a big consumer, is not a brand power. But in recent years, with the advantage of China's overall consumption ability, brand awareness is gradually strengthening. Especially since 13th Five-Year, building Chinese brands has risen to the national level. There is no doubt that the brand has become a symbol of national strength.

In this year's "two sessions", building Chinese brands has become the voice of many representatives. Our country is moving from "manufacturing power" to "manufacturing powerhouse". "Made in China" in order to gain a foothold in the world, we must upgrade China's brand in all directions and enhance the transmission power and competitiveness of Chinese brands in the international market. Brand promotion is industry driven, brand strong and China strong.

As China's pillar industries and global dominant industries, China's textile and garment industry has the ability and obligation to take the lead in brand building. Therefore, many representatives and members of the two textile and garment industries have put forward their own thoughtful development proposals on the theme of brand building.

Yang Xun, chairman of the CPPCC National Committee and JEANSWEST International (Hongkong) Limited, said that China has become the world's largest producer and consumer of textiles and clothing. However, in terms of global fashion discourse, industry image is locked at the bottom of the "smile curve". Symbolic significance of the Chinese fashion symbol "masters, events and big names" in the mainstream fashion discourse power system in the absence of state, with international reputation and influence of the brand and designers are not many.

Yang Xun suggested that China's clothing industry should give full play to the fashion leading role of famous brands and designers, cultivate and support a group of excellent brands and designers to go to the international fashion publishing platform, and strengthen the terminal channel construction, enhance the global influence of Chinese brands and culture. We should focus on Cultivating 3-5 local fashion brands and 5-10 design masters to become the first tier international brands. The camp highlights the symbolic meaning of "Chinese fashion"; the government gives relevant support to international expansion and publishing activities; attaches importance to brand value evaluation, brand competitiveness evaluation and promotion activities, while enhancing the value and competitiveness of China's textile and clothing brands, and enhances China's global discourse right in the field of brand value evaluation.

Every year, the traditional costumes of the representatives of the two sessions will become a great attraction during the meeting. In busy and rigorous conference activities, we can vividly show the rich and colorful Chinese traditional costumes, round collar, collar, embroidery... Various forms of ceremonial costumes not only interpret national culture, but also show the elegant demeanor of the Chinese elite. At the same time, the promotion of ceremonial clothing that embodies the modern Chinese style has also become a hot topic among them.

In response, Yang Xun said that China is known as "the state of ceremonies". Since ancient times, costumes and costumes are important carriers for carrying out national culture and reflecting social outlook. At present, in some important ceremonial occasions, there is still lack of ceremonial clothing that can represent Chinese culture and embody the modern Chinese style. In the international community, there are different dress requirements for every business occasion. With the improvement of national strength, Chinese dressing in business occasions should also fully develop the fine traditions of Chinese culture under the premise of respecting occasions and others.

To this end, Yang Xun suggested that we should promote contemporary etiquette based on Chinese culture. Based on the contemporary Chinese social development and life style, we put forward the group standard of "the contemporary etiquette dress guide based on Chinese culture", and put forward the clothing guide for ceremonial occasions such as business attire, adult ceremony, wedding and other specific occasions and scenes to reflect the fashion expression of Chinese excellent culture in the generation and enhance cultural self-confidence.