Ten Cities Linkage First Battle Success Reinventing The New Advantage Of Post Industrial Circulation

In 2020, a sudden outbreak caused great impact on China's economy and all walks of life. The textile and garment industry is facing great challenges. With the further achievements in the prevention and control of epidemic situation, the release of Wuhan and accelerating the resumption of production and resumption of production all over the country, the Circulation Association of the China Textile Industry Federation launched the "ten links" of "epidemic" in 2020 cities nationwide.

At this fair, the China Textile union circulation association combines the ten main producing areas of the national summer wear, the clothing specialized market, deeply integrates the production and marketing resources, and launches the "sharp alliance" commerce docking platform for the specialized market brand enterprise and the outstanding channel merchant. Through digitalization means, it independently develops the circulation supply and demand docking platform, innovating the commercial and commercial docking mode. It also introduces the external advantage platform resources such as jitter and so on to seize the new outlet of direct seeding electricity providers and so on, so as to build up a new situation of post commercial recovery in all areas.

"Circulation" accelerates the lost spring.

In May 20th, with the "Rui League" ordering small program on-line, the quality resources rate of various markets was advanced, and the trade fair was officially launched.

Wuhan, Changshu, Xi Liu and other representative men's clothing producing areas, with Guangzhou, Hangzhou, Zhengzhou, Humen as the representative of women's clothing features, with Jimo, Shishi, represented by the children's clothing industrial base. All over the country, the textile and clothing market has been built together. Brand merchants quickly adjust their reserves, adjust the new development cycle, mobilize the supply of upstream and auxiliary materials, coordinate the processing and production of factories, and strive to make up for the lost spring, making this special summer more colorful and colorful.

Under the joint efforts of all participating units, this trade fair will join hands with thousands of brands to launch the latest colorful spot goods with ten cities linkage, multiple bursts, and online and offline dual engine power. With the greatest strength and maximum breadth, it will reach buyers and consumers nationwide and build a stronghold for actively transforming brand businesses.

300+ brand shake tape sales volume broken 8 million

On the afternoon of May 25th, the 2020 national summer clothing new product spot trade fair and the hundred star and billion help Wuhan live public welfare activities were launched in Hanzheng Street. The district leaders took turns in carrying out a series of excellent performances such as carrying goods, tide cards, big coffee and wheat, attracting more than 300 clothing brands to join in.

Zhang Zhi, deputy district head of the people's Government of Wuhan Province, left the speech at the opening ceremony of the online meeting.

On the day of the activity, Xia Lingmin, vice president of the China Textile Industry Federation and President of circulation branch, Zhang Zhi, vice mayor of the people's Government of Wuhan's Qikou District, opened the online opening speech. 16 professional markets across the country also sent blessings videos. Zhang Zhi, deputy district head of Qiaokou District, will also enter the business studio, interact with businesses and fans, deputy director of the District Office of Hanzheng Street District, Hu Yafei, Secretary of the Party Working Committee of the Communist Party of China, and the brand merchants from 11 professional markets throughout the country.

The broadcast is only 2 hours, and the "Hanzheng Street pedestrian street" vibrant number is connected with 25 brands, the live room is exposed 300 thousand times, and 20 thousand people enter the live room. The official topic of activity tremble is "the ten cities linked to the Han Dynasty". The total volume of short videos is 13 million times. The total exposure of the whole event is 30 million times, with a total transaction volume of 8 million.

The district leader takes the goods, the boss anchors, the online exhibition hall online order... Hanzheng Street's first live broadcast of this fair is of great significance. The epidemic makes the brand dealers and distributors in the textile and garment market change the buying and selling channels and transform the marketing mode synchronously. The stereoscopic restart of online and offline promotes the intelligent transformation of the specialized market rapidly, and the textile and garment professional market is stepping into the new marketing era.

Fashion revival revitalize Hanzheng Street's past glory

Jianghan confluence, three towns and a tripartite confrontation, known as "the first street in the world" in Hanzheng Street, located in the center of Wuhan, 1.67 square kilometers of the region gathered 36 professional markets, merchants 2.3 million households, the average day before the outbreak of the average flow of 300 thousand people.

Since April 8th, Wuhan has been released, and 36 specialized markets in Hanzheng Street have been reopened and resumed. Among them, 12 professional clothing businesses, such as Yun Shang Wuhan international fashion center, Hanzheng Street Longteng First Avenue clothing market, brand clothing wholesale Plaza, Jin Zhengmao Han faction clothing headquarters, etc., have resumed the rate of resumption of work to 70%, and the volume of traffic has returned to normal 1/3.

Xia Lingmin, vice president of the China Textile Industry Federation and chairman of the circulation branch, said that after the new crown epidemic, how to develop the industry needs serious consideration and positive actions. First, the industry must be prepared for long-term preparations. On the one hand, the future trend of the new crown disease is not very clear. Whether the outbreak can be the two time is still uncertain. Practitioners of fashion industry must be prepared for long-term preparation. On the other hand, consumers' demand for fashion products has changed after the outbreak. Industry enterprises need to constantly innovate and constantly meet consumers' needs of different changes.

Second, we should actively research and develop new products. Consumers will bring many changes in product variety, product structure, including channels and patterns. Textile and garment enterprises can only meet the fast changing needs of consumers by speeding up product development. Third, enterprises should speed up the digitalization process and enhance digitalization capability. From production, management to the consumer side, higher requirements for the application of digital technology are put forward. At the same time, it also brings consumers a brand new, faster and more comfortable consumption experience, which is a great opportunity for the transformation and upgrading of China's textile and garment industry.

It is understood that in the future, the local government of Wuhan will build the provincial pedestrian street of Hubei Province as the starting point to start the relevant work of the highlight area of Han Zheng Lao street, and build a supporting platform for urban consumption upgrading. Hanzheng Street pedestrian street was designated as the first batch of provincial pedestrian street pilot projects in Hubei province in May 12, 2020. Hanzheng Street pedestrian street will be built into a pedestrian street with beautiful environment, complete functions, strong culture, standardized management and outstanding features in 3 years, which will help Hanzheng Street's revival.

After the first battle of the epidemic covering the whole country, the China Textile Federation circulation branch launched this relay of love. With the member units, it launched the procurement docking with the 16 production markets under the line with the online and offline stereoscopic reboot. Online, through the "Rui League" small program platform, shaking, live broadcasting and carrying goods, it concentrated on displaying the high quality brand in the market, strengthening production and marketing docking, and helping the national circulation. Domain restore market vitality.

In the field of textile and clothing circulation, the industry colleagues strive to fight the epidemic, and the revival of the textile and garment industry in the era of epidemic is opened after a fashion consumption event. In the future, the China Textile Alliance circulation branch will further deepen the integration of resources both inside and outside the industry, and continue to build the "professional market + new platform" ecosystem, reinventing the new advantages of post industrial development and opening up a new situation of post commercial recovery in all regions. Together with the whole industry, we should make joint efforts to turn crises into opportunities, grasp the opportunity of the resumption of consumption after the end of the epidemic situation, and take effective measures to promote the innovation of supply chain, speed up the process of industrial digitalization, and reshape the development of new advantages.