"Cloud Release" Attracts 34 Million People In The Whole Network, Sheng Hong, China'S Fiber Fashion Trend 2020/2021 Interpretation, Integrity And Innovation.

The light grey fabric has printed effect on it. A white crane with Chinese traditional culture is so lifelike; pure coloring of sapphire green, big red, black, gray, white and so on; different materials with different textures are stitching together and relatively loose overall shape. All these elements create a strong fashion flu.

The main character of this conference is not fashion, but the fabric behind fashion.

In May 28th, Sheng Hong, China's textile fashion trend, was unveiled in 2020/2021. The new model of all-around digitalization breaks the limitation of time and space through the direct broadcast of one party, integrating fiber, technology, environmental protection, fashion, art and humanity, and fully demonstrates the distinctive color of fiber given to fashion.

The trend of China's fiber industry is guided by the Ministry of consumer goods industry of the Ministry of industry and commerce. The China Chemical Fiber Industry Association, Donghua University and China Cotton Textile Industry Association Co sponsored the cooperation of Jiangsu Guo Gao Ke Fiber Co., Ltd., through the central video, live broadcast, pepper broadcast, shaking, fiber new horizons and other platforms, which attracted the domestic fiber production enterprises and textile production. Industry chain partners timely online brand representatives, designers, textile and garment professional teachers and students, as well as the majority of consumers online watch, the total network platform cumulative total of 34 million viewers, the same time period online watch number up to about 700000. On the same day, China's international textile yarn exhibition online exhibition (yarn exhibition) visited nearly 30 thousand people on that day, close to the 3 day visit volume under the previous line. The form of cloud publishing also allows more consumers to participate and feel the new charm and new trend of fashion "behind the scenes hero" fiber materials.

Duan Xiaoping, vice president of China Textile Industry Federation, President of China Chemical Fiber Industry Association, Wang Huaping, vice president of Research Institute of Donghua University, Mei Feng, chief engineer of Sheng Hong Polytron Technologies Inc, Jiangsu, famous fashion designer Wu Xuekai, actor, singer Wang Bowen and Na Guang Zi attended the press conference. Representatives of professional associations attended the conference online.

Integrity and Innovation:

Nine popular fiber releases

This year's cloud issue is based on the theme of "integrity and innovation".

The four major chapters of the "fiber and tripod system", nine popular fibers, show the core value of the press conference green movement, ingenuity, quality and system.

Wang Huaping pointed out that the new fibers released this year have excavated many inherent characteristics of fiber itself, such as light, soft, elastic, comfortable, tough and so on. At the same time, we are very concerned about how to reflect these characteristics of fiber on fabric and terminal consumption, so that the function of fiber can truly become a product that can be recognized and accepted by consumers and become a truly popular product.

Guarding the right is the right development, the right idea and the right road. The unprecedented leap of China's fiber from weak to strong, from immature to mature, contains the unremitting efforts of generations of fibers to explore and practice. China fiber is committed to beautifying people's lives, leading consumption and creating demand. It is committed to the harmonious and sustainable development of labourers, resources, environment and society. It is committed to integrating the development of textile and chemical fiber industry into a new era of social and economic development in the new era.

Dingdingxin is a new technology, a new industry and a new mode. In the era of China's erect fiber industry, the tide headed by science and technology, industry and mode, from intelligent manufacturing + green manufacturing to digital economy + new industrial revolution, promoted industrial disruptive innovation and promoted the upgrading of consumption concept and consumption behavior. Nowadays, the antennae of new materials have spread to almost all of human life, from fashion clothes, high-end home textiles to medical protection, and missile assisted flying.

Under the theme of "integrity and innovation", biologically based chemical fibers, recycled recycled chemical fibers, raw liquor coloured chemical fibers, and selected "fiber and green" chapters, through the "green" raw materials, "green" technology and "green" recycling process, the sustainable development of green fibers will be brought to the top, so as to achieve resource recycling and environmental protection.

Functional fiber, flame retardant fiber, medical and health fiber are selected in the chapter of "fiber and clever thinking", which can satisfy consumers' pursuit of comfort, health and safety at various levels through the functions of fiber's bacteriostatic, deodorant, conductive and flame retarding. The soft fiber and elastic fiber are selected in the chapter of "fiber and quality", which shapes the comfort of the body in the free and easy way, and precisely controls the fine details with rigor. The high performance chemical fiber is selected in the "fiber and tripod system" chapter, which is precisely connected with the terminal. It embodies the outstanding value of fiber in the extreme application fields such as safety protection, wind turbine blades, pressure vessels, aerospace and so on, and promotes advanced manufacturing.

"Fiber's current characteristics are manifold. One of the most important points is how to make fibers more closely integrated with people's lives. For example, people's demand for clothing moisture absorption and drainage during sports is appealing to the wind and rain prevention of clothing. In particular, some new fabrics related to the new crown pneumonia outbreak were launched this year. On the one hand, these fabrics can give full play to the function of the fiber, play the role of blocking viruses and protecting, and protect everyone's health. On the other hand, we have made some new designs to make the function of protection fashionable, and combine some traditional Chinese culture, so that we can easily relax the protection, and face the epidemic with a more positive attitude. Wang Huaping said, "we hope that Chinese fiber will bring more convenience to our life."

After launching the nine popular fibers, the organizers first released the trend of Chinese yarn popularity, which is an extension of China's fiber fashion trend in the industrial chain. In order to coordinate yarn brand building and new product promotion work, we will jointly build a vane for Industry Development on the upper and lower reaches to promote the high quality development of the textile industry.

Technology and green:

"Seeing the complex" shows the brilliance of fiber.

The theme of this cross boundary release show is "watching complex", and Wu Xuekai designed 25 sets of exclusive clothing by himself. Wu Xuekai explained that "seeing complex" is derived from a word in the Tao Te Ching, meaning that when people observe the world, they need to experience the state of spring, summer, autumn, winter, grass and wood.

Pure jewels, green and fashionable, all fabrics are springy. Wu Xuekai explained that nowadays people pay attention to sports and pay attention to comfort. Fashion is not only a manifestation of design, but also a function. Pure colors are the main trend of fashion this year, and elastic fabrics make the wearing sense more comfortable. The concept of design is suitable for the current crowd to dress and match on different occasions.

Several fashion works in the show also took different material stitching. Wu Xuekai explained that the combination of different elements and different materials formed a combination and contrast. The power of science and technology can bring about new changes in the power of the future. At the same time, the form of embroidered sweater with a combination of fashion will also become a trend.

The whole show shows. 25 sets of show clothing, closely integrated with the theme of the conference and the connotation and extension of the nine major popular fibers, especially used the crane with Chinese characteristics to collide with the most fashionable dots and color stripes of the current tide, and perfect the integration of the environmental regeneration concept of fabric and the strength of leather texture. At the same time, cotton is used as an ornament to explore the various possibilities of fiber fabrics. This is a combination of the 25 display suits. In terms of color, the three main colors of pink, green and beige highlight the vitality of popular fibers, and outline the good wishes for the green recycling process and the sustainable development of green fibers.

"Fashion is now integrated with technology, fiber, art and culture, and material is a very important element." Wu Xuekai said.

Talking about how fiber endows fashion with new connotation, Wu Xuekai pointed out that the trend of fiber popularity advocates the sustainability of fiber popularity in the future. Both designers and conference organizers hope to find a new angle to observe the long-term development of fiber and fashion. In the past, designers often paid more attention to the external form of fashion, such as color and profile, but the current and future fashions began from fiber materials to yarns, and then to garments. The power of technology is changing people's understanding and cognition of fashion.

The concept of "rehabilitation" means that we should observe carefully, observe the whole process from the source fiber to the final garment, and explore how to create a beautiful fashion for consumers, and this fashion is a sustainable process and an innovative process of green. Wu Xuekai said.

In addition, actor, singer Wang Bowen and supermodel actor and singer that Guang Zi also came to the conference site. From the "fiber Guardian health, smile bless the world" youth mask and smiley face recruitment activities finalists paintings and recycled plastic bottles to make clothes and other topics, talked about this release of medical and health fiber and recycling chemical fiber, attracted many fans to participate in the interaction, and witness the brilliant trend of Sheng Hong Chinese fiber trend 2020/2021 cloud released.

Empowerment and leaping:

Cohesion of industrial value chain

At present, the risks and challenges faced by China's development are unprecedented. However, in the process of coordinating the promotion of epidemic prevention and control and economic and social development, China's economy has shown strong resilience and great potential. In the future, China will continue to adhere to the structural reform of supply side as the main line, adhere to the reform and opening up as the driving force to promote high-quality development, and satisfy people's expectation for a better life.

The change of internal and external factors of macro economic development will drive the value chain upgrading of textile and chemical fiber industry to the middle and high-end, enhance product supply capability and enhance product quality. The continuous development of technology innovation, intelligent manufacturing, green manufacturing and brand building in fiber industry will give more possibilities to chemical fiber and its downstream products. Better matching between supply and demand will meet the demand of end products of personalized, diversified and functional clothing, home textiles and industrial products.

Over the years, the trend of China's fiber industry has provided a broad platform for cooperation and exchanges between upstream and downstream industry chains, and has joined forces between chemical fiber enterprises and downstream manufacturers to promote joint promotion of value of industrial chain in deep cooperation and to push forward the entire chemical fiber industry to a road of high quality development.

In the link of "the best annual Partnership Award Ceremony" released in 2020, China's fiber fashion trend has released a list of downstream enterprises that have in-depth and effective cooperation with Chinese fiber enterprises in the development and application of new fibers and green fibers in the form of video. In addition, 26 enterprises such as Shanghai Yi O Industrial Development Co., Ltd. were selected as excellent annual partners.

Best annual partner list

Nine years of development:

Witness and promote the transformation and growth of Chinese fibers

From the initial simple PPT form to the Sheng Hong Cup China fiber creative space works competition, creative fashion sinks, to join the well-known fashion designers to create the annual fiber fashion show, inviting fashion stars and artists to participate in it, then to the designer to perform the crossover show, to dance show the beauty of the fiber, the internationally renowned high definition brand and the Chinese original design brand show.

Since its first release in 2012, China's fiber fashion trend has gone through 9 years. Looking back on the trend of China's fiber fashion, it can be found that the press conference is gradually changing and growing. On this cloud announcement, 9 years of China's fiber fashion trend, the short video also led the audience to review the important moments along the way.

Over the past 9 years, the trend of China's fiber industry has grown from scratch to excellence. With a forward-looking vision and a striving for improvement attitude, it has been "professional and efficient", making Chinese fiber trend become the vane of industry development. To this end, this issue has specially set up a commendation link for the contribution figures of China's fiber fashion trend. Wang Yuping, head of the national advanced functional fiber innovation center, former vice president of China Chemical Fiber Industry Association, vice president of Donghua University Research Institute and director of the Key Laboratory of high performance fiber and products Education Ministry (B) of the Ministry of education, Wang Huaping, won the "China fiber fashion trend outstanding Contribution Award".

The conference also announced that Miu Hangen, chairman of Sheng Hong group, won the "special contribution award for China's fiber fashion trend". Looking back in 2013, when China's fiber fashion trend is still in the early stages of growth and groping ahead, Sheng Hong Group's forward-looking strategic vision has been strongly supported by the trend. Along the way, Sheng Hong Group has always been a strong supporter of China's fiber fashion trend.

In response, Miu Hangen, chairman of Sheng Hong group, said in an interview earlier: "the trend of China's fiber industry is starting from the whole industry, becoming a platform for collaborative development and innovation leading the ecosystem, amplifying the domestic and international influence of the whole industry, which is a good thing for the high quality development of enterprises."

Miu Han also said that the deep participation in China's fiber fashion trend release prompted Sheng Hong to increase investment in equipment upgrading, R & D and manufacturing, and also provided impetus for Sheng Hong's R & D and upgrading, and also promoted the widespread spread of Sheng Hong brand.

All the way down the road, the corresponding issue behind the publication is the continuous growth and transformation of China's fiber industry in the past 9 years in many aspects, such as product development, technological innovation, functional upgrading and fashion integration.

Over the past 9 years, the trend of China's fiber industry has triggered a "revolution" in China's fiber industry. Original innovation and collaborative innovation have become a beautiful scenic spot in the industry. The development of "green fiber" has become the conscious behavior of the industry to practice "green water and green hills, namely Jinshan Yinshan". Industrial agglomeration, leading effect and subdivision are becoming new trends in the industry. After the outbreak, development is still the absolute principle. In the new stage of development, China's fiber industry will remain firmly committed to "science, technology, fashion and green" and continue to strive for high quality development.

In addition, this conference also announced that the new year, Tong Kun group will become the 2021/2022 cooperation unit of China's fiber fashion trend.