Three Fashion Magazines, Free Public Service Ads, And Fashion And Luxury Brands To Tide Over The Difficulties.

The three major fashion magazines, such as Harper's s Bazaar, Elle and Marie Claire, will launch a new project called Together With the Fashion (with fashion companies), which will provide free public service ads for fashion and luxury brands in their summer magazine by Hearst, the US media giant Hearst.

This activity is inspired by the Harper s Bazaar Spanish version of the campaign called "Estamos Contigo (We You With, we are with you)", offering advertisers free advertising places to convey positive and optimistic messages to customers during the epidemic.

The publisher of these three magazines, Carol Smith, expressed the hope that through this event, we will send a message to the readers with the brands: we are all together, and we will spend the difficult time together.

　　 At present, more than 80 brands have participated in this activity, including Chanel (Chanel), Coach (Kou Chi), Gucci (Gucci), Armani (Armani) and Unilever (Unilever) and other famous brands. All brands focus on different topics, such as Chanel Foundation (Chanel Foundation) chose "empowered women changing the world (the women who are gaining power are changing the world"), Unilever advertised that more than 20 million US dollars of products and services have been donated to fight the epidemic and "courage is" for the pictures of front-line workers. Beautiful (courage is beauty).

Carol Smith said: "this campaign is very active, and every brand wants to express its views. Although different advertising styles are different, they all share hope and life.

The summer publication of Elle and Marie Claire will be launched today, and Harper 's Bazaar will be launched in July 7th. In the past three magazines will launch two to three summer publications. Because of the difficulties in producing content and the advertising environment, Hearst group decided to reduce the summer publication to the first issue this year.

Some digital media publishers also provided support to brands and companies during the epidemic. In April, Verizon Media provided free advertising sites with a total value of $10 million to organizations specializing in the protection of mental health. The digital media PopSugar of Group Nine, a media group, offered free advertising exposure to 50 million women led small businesses.