The Reporter Watched The Selling Of The Leek And Cut The Leek.

It's naive if you think that the live goods are really pure goods.

The first network, the red net and the Meng Jie share, tell us in vivid and vivid cases that selling goods with live goods is secondary, and selling stock cash is more thrilling. Compared with the cash harvest from the capital market, the small money earned by live goods can be ignored.

It originated in May 11th. On the same day, Meng Jie shares a strategic cooperation agreement with the direct seeding organization of the electricity supplier, and cooperates with Taobao's anchor, Wei Ya. Then, the miracle began.

On May 12th -20, Meng Jie shares continued 7 "word" limit plates, shocked four, and the capital market was boiling. Low key dream finally went out of the loop, and the market value was raised from 3 billion 278 million yuan to 7 billion 732 million yuan, and the market value of the 10 trading days rose 4 billion 500 million yuan.

Retail investors are opening up, thinking that the "good day" of Meng Jie is open. But the retail investors never imagined that they were desperately trying to reduce their holdings when they were desperately trying to raise their shares. From May 12th to May 22nd, Jiang Tianwu, the real controller and chairman of the company, had a total cash of about 96 million 450 thousand yuan. Directors, deputy general managers and spouses reduced their holdings.

Netizens ridicule, this is for the shareholders demonstrated a wave of textbook "cut leek". But behind the netizens' ridicule, the reality is the chaos and fever in the live broadcast market. The sale of products by Wei Ya and Meng Jie shares in 2019 was 3 times, and the total sales amount was 4 million 692 thousand and 500 yuan, accounting for 0.18% of the company's audited revenue in 2019. In 2020, the products of the cooperative direct broadcast sales company were 4 times, of which 3 times the total sales amount was 8 million 121 thousand and 200 yuan, accounting for 0.31% of the company's 2019 business income. The revenue share of live goods is negligible.

The concern of the Shenzhen Stock Exchange has raised doubts and has led to the explosion of Meng Jie once again. Unlike before, this time, Meng Jie was down. In the case of flat cargo, it is the super high income of head anchors.

It is sad to see that many times in the pit, we can not resist the enthusiasm of the merchants for the live broadcast. But many businesses say "can't afford to play." A household head seller told the twenty-first Century business news reporter that the current live broadcast already accounts for nearly 1/3 of the electricity supplier's trading, but the head effect and the star effect are too concentrated. "Some known as the top ten anchors, a transaction volume is also tens of thousands of yuan."

Li Jiaqi, Wei Ya, Luo Yonghao and other big V's pit fees are basically 200 thousand, high even to 300 thousand. Coupled with a minimum sales commission of 20%, sales of single products are even in debt. The seller's helplessness is that if you don't do others, your share will be robbed. The main reason is that the incremental market is not enough now.

Under the illusion of huge turnover, there are many businesses that simplify the cost of products and find differences in packaging and express delivery. "We even started contacting the cheap rabbit express. Anyway, we will sell the ready goods directly, even if the price drops to our heartache, the big anchor will not be distressed, and the price will be pressed again. The sellers revealed that on the eve of 618, the proportion of pit fees and commissions of the anchors continued to rise.

After working with more than a dozen stars and hosts, he found that the average sales volume was around 70 thousand -8, which may not be enough. "Small and medium-sized brands will not play immediately, can not participate."

On the other hand, with the concept of "live broadcast", the capital market is still being heated. Li Jiaqi's new culture was put on the stock market for 5 consecutive boards, and on Saturday, Li Zi Qi embarked on the "magic stock" road. On the 26 trading day, he gained 17 trading boards, totaled over 370%, and the market value increased by 15 billion yuan. Hand net red live, stock price limit. Then, the upsurge receded, stock prices dropped sharply, and repeated plots continued to appear. Under the stimulation of interest, many listed companies and investors continue to follow.

Finally, when the bubble breaks, the nude swimmer will emerge. In the end, it is still a small investor who has been caught up in the wind and has been caught in the draught.

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