Lianhua Supermarket Overweight Digital "Home" Business Has Accounted For 10% Of The Total Business.

Recently, according to media reports, to actively respond to the "55 Shopping Festival" in Shanghai, since the launch of its activities, Lianhua supermarket has issued about 7 million 900 thousand total vouchers worth nearly 200 million yuan, which has led to sales of about 540 million yuan.

In addition, Lianhua Supermarket's parent company Bailian Group is actively promoting the digital transformation of all its formats. It hopes to reach GMV 30 billion yuan in the next five years, digitized members to 20 million, and digital stores can be fully covered, including Lianhua Supermarket's home business.

Lianhua supermarket general manager Xu Tao also pointed out that Lianhua supermarket is also developing digital business further. At present, "home" business accounts for 10% of the total business, and it is hoped that the proportion will increase to 20% in the future. In 2020, 50 digital stores will be launched on the basis of the original stores, which will digitally operate the platform and achieve the "online inventory" and the backstage Unicom. At present, electronic price tags and other technical plans are applied to digital stores to obtain big data and reduce manual input.

Moreover, in order to promote the development of the electricity business and the construction of the membership system, Lianhua supermarket is also actively conducting various interactive ways such as live line and live broadcast on the waterline. The media learned that in May 19th, Lianhua supermarket opened its live broadcast for the first time on the I Bailian platform, and it saw only 19 minutes.