Live Sharing, [Textile Cloud Round Table] Second Issue: Yes! I Want To Buy Fabric Like This.

This afternoon, the second live broadcast of the "textile cloud round table" jointly organized by the global textile network, the online Textile City and the long hair international fashion center and the CFU alliance was successfully held on the global textile network live platform. The theme of this issue is "yes! "I want to buy fabrics like this -- the real battle and successful cases of selling cloth", and invited Chen Jianzhi, an expert in textile and apparel fast reverse supply chain as a host, Zhou Guojun, general manager of textile embroidery supply chain and Shen Tingting, deputy general manager of niobi textile, as a guest speaker, focusing on the key points of "brand placing order", "new promotion methods for fabric merchants" and "case sharing of selling cloth". The three aspect is to explore how to accurately grasp the rhythm of the market in the new era, and step out a path of innovation and development.

First, the key points for brand manufacturers to place orders.

Chen Jianzhi: in the traditional fabric sales process, how to drive the Brand Company, so that they can jointly plan products on the basis of understanding. First of all, I would like to ask Shen general, Niu Zai, as a production company of down garment fabrics, which is always favored by the first and second line clothing brands. In today's competitive environment, how does NB mining come to the fore? Is there any secret of success for us to share?

Shen Tingting: first of all, Brand Company will give positioning when selecting fabrics. We aim at positioning and promoting fabrics. Why do brands choose us? I think originality is the key. Whether it's a brand name or a fabric supplier, it often causes headaches. In this regard, we will carry out a new fabric plan one year ahead of schedule. The second is technology. Brand names are generally more picky and more innovative. We have innovative research and design in niobium, and have different innovations in fabric technology. Another point is color. Our fabrics will be based on age groups, so that brands can have more choices. This is also the key to long-term cooperation.

Chen Jianzhi: Zhou Zong has made great progress in embroidering fabrics. Let's ask next week, what is the secret of attracting brands?

Zhou Guojun: first of all, I believe that new technology and equipment can create good products and attract the attention of brands. Secondly, we pay more and more attention to knowledge copyright, because some brands are very concerned about patents. Soon after that, we will set up the embroidery Association of textile city. At present, we are still preparing for the construction. After the establishment of the association, we will expand the R & D strength and enhance the core competitiveness of the special property department.

Two. New promotion methods for fabric dealers.

Chen Jianzhi: so, Mr. Zhou, are there any new ways to promote performance, especially during the epidemic?

Zhou Guojun: because of the epidemic, chattering, WeChat and fast hand are becoming the marketing trend. At the moment, we are also trying. Originally, there was no such operation. Because as a production enterprise, we mainly rely on development. The promotion mode is more like Mr. Cai's mention, and it is necessary to produce and launch products in the form of storytelling. But this year's development is not clear, so we want to make use of short video or online platform to expand new channels.

Chen Jianzhi: just now, Zhou pointed out that the promotion mode of short videos and platforms is also a kind of adaptation to the current situation. So, as far as I know, niobium mining has quite a lot of promotional channels. Please share with us Shen Shen.

Shen Tingting: first of all, let me first talk about the live broadcasting project launched by the long hair and the boundary industry. As a new development channel, we have a very good impression after our participation in niobium. When our customers came to the company, they often misunderstood our niobium mining as a down garment, because the company displayed thousands of down garments in the exhibition hall. Considering that there are many "twists and turns" in the product development process between brands and purchasers, we take the form of ready-made garments to show down fabrics to customers, which is very effective and beneficial to our customers. After years of cooperation, we realize that mutual support and mutual help are the best means of promotion.

Three, the case of sharing cloth with money.

Chen Jianzhi: listen to the two sharing just now. In order to attract the brand, the chamber of Commerce will use the sample to show the characteristics of the product. In the past, every year, if you want to show your fist products every year, it will be highlighted with cloth and color cards. Now more performance is selling cloth in the form of money. I would like to ask if there is any real success case in which Chow sells cloth to share with us.

Zhou Guojun: before, we didn't take the initiative to promote it. But in recent years, our customers' vision is getting higher and higher. We are constantly thinking and optimizing. In the face of customer's fastidious, selling cloth with money is a good coping mode. In addition to meeting the needs of customers, we continue to give customers a sense of freshness. After entering the long hair business, our company is also working with design institutes such as master studio and boundary, so as to enhance the business mode of selling cloth with money.

Chen Jianzhi: so, is there any special case of Shen general, Niu Cai?

Shen Tingting: for a long time, our niobium mining is selling cloth in the form of money. After years of experience, we will provide more options for brands and purchasers to help customers reduce unnecessary procurement costs. For example, we have a cooperative brand that is relatively younger, targeting 95 of the consumer group. Therefore, they will send quite a few young designers to the docking. Although these designers are very professional in design, they lack some commercial thinking. So when we choose the money, we will provide the other 5-10 samples that suit their brand positioning. They also agree very much.

In today's live broadcast, three teachers, with their unique business insights and innovative strategic thinking, have brought us professional, differentiated and efficient marketing concepts. At the same time, we can draw on experience and wisdom in this ideological collision, and open up wider space for development. Watch the video below, you can review the wonderful content of today's live broadcast.

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