Korean Popular Brand "Thisisneverthat" Tmall Opens Shop

In 2020, South Korea's most popular fashion trend "thisisneverthat" officially entered Tmall China International.

KND, a representative of Zhao Nadan, was released on 3 th. The popularity of "thisisneverthat" officially entered China Tmall international.

The "Thisisneverthat" popular products and best sellers have been put on the Tmall international flagship store. Among them, the most popular single product "thisisneverthat casual hat" and "thisisneverthat casual short sleeves" after the shelves, in the domestic market reaction, popular with consumers, can expect to sell out early.

KND, the head of the company, said: "the brand side will reach a stable target sales volume through the expansion of product lines and other differentiated strategies that conform to the local market situation, maintain and build a loyal fans group in China", and said, "in the future, we will expand the Korean local circulation channel, so that consumers can get access to products more easily".

The "thisisneverthat" brand was officially launched in Seoul, South Korea in 2010. With the concept of "many things we saw in our city, and memories incorporated into the design" in our city, brand design is popular, and the fashionable design is loved by young consumers in South Korea.

Led by the success story of the Korean market, 4~5, a famous European fashion store (Multi-shop), entered the overseas market in 2018, and overseas sales increased by 10 times after 10 stores in I.T, a Chinese fashion brand retail store.

"Thisisneverthat" won the "2018 Brand Award" in South Korea's biggest fashion shopping business "Musinsa". It won the honor of the 2019 premier of Korea last year.

After witnessing the strength of the brand, he immediately joined the famous international brand to enhance the brand competitiveness.

Products sold jointly with GORE-TEX / NEW ERA / NEW BALANCE / G-SHOCK were sold out at the beginning, and the reaction was hot.

Today, under the Korean line of operation, the flagship store can also enjoy the cafe that can be taken out in the store.

The design of flagship store below the line is not only the design of clothing tide shop, but also supports all kinds of space between art and culture. Instead of Haramoto Hiroshio's feeling, it integrates the special space containing the brand's natural sensibility in the design, plus the logs, acoustics, spacious hall and so on.