Jimo Nuggets "Live Economy" Helps Textile And Garment Industry Transformation And Upgrading

Affected by the new crown pneumonia epidemic, many industries are facing severe challenges. However, the emergence of live broadcasting business has become a "life-saving straw" for businesses to break through from the epidemic. Through the live broadcast, the clothing industry in Qingdao, Shandong has opened up a new market, and at the same time has formed a new business mode and found a new living space.

Live agencies centralized signing

"Audience friends have noticed that this color is very young." "This coat has a thin and beautiful look on its body." In April 29th, entering the clothing market of Jimo, one of the ten largest clothing markets in the country, we could hear the voice of each stall to introduce the voice of the products to the fans through the live broadcasting platform. The live broadcast like this day was staged at thousands of stalls in Jimo's clothing market everyday.

Before the outbreak, the daily average traffic volume of the market reached tens of thousands of people. Now, although the door has been opened in March 11th, the market still has not regaining popularity. Many businessmen have reflected that due to the backlog of winter stock caused by warm winter, the Spring Festival sale has been missed by the season. The summer clothing is facing new uncertainties. 2020 is much more difficult than before.

Jimo district has the reputation of "Jiangbei business and Trade City" in China. As a millennium commercial city, how does Jimo District promote its consumption through live broadcast?

In April 29th, the Qingdao network red live base held the signing ceremony of the project. The 8 projects, including the broadcast platform industry belt project, the Qingdao zonzai net red incubation base, the Yu Xin (North) Tencent live broadcast base, and the intelligent manufacturing supply chain platform, were signed and settled in Jimo International business and trade city.

In line with this, Jimo district planning and construction of 60 thousand square meters of Qingdao network red live base, docking new retail operation resources, expanding Internet marketing channels through the Internet thinking, attracting many live agencies, MCN service providers and operation service enterprises to help to upgrade and upgrade the textile clothing industry.

"A lot of products will be launched on the platform of" Jimo apparel industry with a large network ", which will focus on displaying the local superior products. Through the online live broadcast of online T show and anchor broadcast, we will provide support for resource tilt, centralized display and live guided shopping, so as to open up new markets for enterprises. Wang Luyang, director of the North China area, said that the company will also provide training in the operation system of the electricity supplier, so that the vast majority of e-commerce operators can understand the online market through "many universities".

Every family has a live room.

"Epidemic prevention and control period, I broadcast three hours a day, many customers from the live broadcast to understand the quality of clothes after bulk delivery, customer base covers all parts of the country." During the epidemic prevention and control period, Jiang Shujuan, the owner and owner of the "goods" anchor, began to test the water for selling live webcast. The company's 2 million yuan inventory of spring and summer clothing became "fragrant meat and potatoes". It took more than 10 days to digest everything, and sales and turnover increased by 30% over the previous years.

Why is the live broadcast so popular? In Jiang Shujuan's view, compared with traditional online shopping and offline retailing, live broadcasting brings a better and more comfortable online shopping experience. "A lot of women shop in the physical store, they will encounter too much sales, too many questions, no embarrassment and so on." the live broadcast can not only solve the customers' questions about the products, but also enable the customers to choose their products freely, even if they do not buy them, they will not feel embarrassed.

Interaction is also an important factor for consumers to enjoy live broadcast. Jiang Shujuan said that for the consumers, the way of selling is more humane, and it can interact effectively with the brand, so that it can see and buy, and clearly understand all kinds of preferential activities. During the live broadcast, the store can adjust the selling styles in time according to the preferences of the users, and through the backstage data, promote the high flow and high conversion products again, so as to enhance the overall joint rate.

"Affected by the epidemic, traditional merchants will have a stronger desire to transform themselves to the Internet than any other period. The clothing industry is a labor-intensive industry. The cost of transformation is too high. We are working hard in marketing, directly facing the wholesalers and consumers in the whole country through the live broadcast mode, and exploring the one-stop experience mode of "net red boss's live + shop display", expanding the wholesale and retail version, so that the textile and garment industry in Jimo has new labels. Liu Yongjun, director of Jimo International Trade City Management Committee, said.

"Live hot" is not a gust of wind.

Can the direct seeding of the electricity supplier become a "life-saving straw" for merchants to break through from the epidemic? How long can this "wind" blow?

It is understood that many of Jimo's clothing market is affected by the stagnation of sales of physical stores, resulting in backlog of stock and tight liquidity. Clothing companies generally believe that the impact of the epidemic on the clothing industry may continue to August, and enhance product sales is the most urgent problem at present.

However, breaking the board is not easy. Small and medium enterprises generally reflect that because they do not have the professional and operational experience of electricity providers, they are worried about the cost of operation, so it is difficult to adapt to the live broadcast mode in a short time. Jimo district provides live sales and training services, nurturing a group of net red brands and "net red boss lady" to guide businesses to "open online". During the epidemic prevention and control period, more than 2000 merchants sold live and sold more than 20 million yuan per day.

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The deep reason for the popularity of live broadcasting business is the change of users' habits. This popularity is not temporary, but phased. It represents the new stage of the electricity supplier industry. Under the great environment of net red live broadcast, the net red goods that can survive will surely be a fashionable design, high quality manufacturing process and cost-effective products. Liu Yongjun said that Jimo district plans a closed loop of industry: choose from the sample clothing trading center, process it in the representative factory, sell it first, then do it, then issue it to the customer. By directly linking supply materials, designers, foundries and sales terminals from the supply chain companies, we can realize fast flexible production and supply in the era of net red live broadcast, and promote the transformation of Jimo enterprises to the direction of intelligence and digitalization.