Li Jiaqi Wei Ya Rare Framed Li Jiaqi Said That The Future Will Return To Offline Sales.
The live broadcast industry has rushed to a high point. The first national broadcast standard for electric business will be released soon. How will it become a new hot spot in the industry? In order to find this answer, Li Jiaqi and Wei Ya, the two widely recognized anchors in the field of live goods, were interviewed by CCTV finance and Economics on rare occasions.
The first time on the same stage of the two people also let netizens take delight in talking about it, and was also ridiculed as a fellow who broke the "king did not see the king". In the program, CCTV's financial identity to the two people is introduced as "Internet marketing division". Although two people are all started by the direct seeding of e-commerce, the views and angles of the two sides are more or less different.
When it comes to whether or not the carrier will be a lifelong career, Li Jiaqi said he may return to the offline sales in the future, and the ultimate goal is to create a beautiful Chinese product which is comparable to the first-line brand. He said: "because with the improvement of the consumers' economic capability, they will pursue the consumption experience and services more, not cheaper and faster."
However, life is a changing process. The most important thing is to embrace the future and do the best in the future. In the short run, she will continue to host the career. Also added that the future will be online and offline to open up, the online may have to face more people, through the Internet to let more people know their products, and then through different parts of the line to achieve the transaction, Wei ya think this is also the future direction of possible development.
It is not surprising that Li Jiaqi wants to make his own brand. When Li Jiaqi was still troubled by the pressure brought by the 100 million view, she had already chosen a way out. In March of last year, Li Jiaqi had set up a Agel Ecommerce Ltd in Shanghai, including clothing, bags, shoes and hats, cosmetics and so on. The largest shareholder is the online service platform ONE, Li Jiaqi and the second largest shareholder of the company, holding 49%.
Li Jiaqi also said in the studio that he is a person who can give the brand empowerment. Li Jiaqi said: "giving the brand empowerment is a product from a factory, from an entrepreneur's mind to make a product is from 0 to 1 of the process, then what they are doing is to let the product from 1 to N, because I can let the brand go on."
What he wants to do is not to label Li Jiaqi's name but without the characteristics of the OEM standard product, but to match the international brand name of the new national product brand. "I want to go to all the shopping malls in the future, also will see my own brand, with Estee Lauder, together with Chanel."
According to media reports, Li Jiaqi once again co hosted CCTV's Zhu Guang Quan's live viewing volume only half of that of Wei Ya. Li Jiaqi watched a total of 200 million, and the total amount of viewing was 10 million. Li Jiaqi's "OMG", "buy it" and "Amazing" and other mantra are deeply rooted in the hearts of the people. Their ultra fast speech speed and exaggerated words are widely disseminated, and his live identification and appeal become a popular symbol. But after experiencing and trial and error, consumers can hardly maintain long-term concern for him.
The apparent decline in heat may be the main reason for Li Jiaqi to decide the return line. However, when the dividend of live broadcast is gradually depleted, whether playing the role of "businessman" will be a new challenge after Li Jiaqi left the studio.
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