Canton Fair For The First Time In 63 Years

On the 15 day, the 127th Canton Fair opened, and 50 virtual exhibition areas launched the all-weather online promotion, docking and online negotiation service. This reporter has learned that this is the first time that the Canton Fair has been put on the cloud for the first time in 63 years. During the 10 day exhibition, the global debut and the first product of the Canton Fair are concentrated. Many "three self one high" products are presenting a "Chinese banquet" for the global buyers.

At the same time, a number of relevant departments are also introducing measures to protect intellectual property rights, financial services and customs clearance, so as to expand trade and economic cooperation for enterprises. The analysis points out that the construction of the new platform and the introduction of supporting measures will bring new opportunities for foreign trade enterprises to expand the international market and increase the new kinetic energy for world economic and trade cooperation.

Very effective way to develop new platform for enterprises

"This year, affected by the new crown pneumonia epidemic, China's foreign trade development is facing unprecedented challenges. There should be a great deal in a very special period. " Xu Bing, a spokesman for the Canton Fair, said that in order to effectively manage and give full play to the role of the Canton Fair's omni-directional opening to the outside world and help Chinese enterprises expand the market and maintain their share, the 127th Canton Fair took the theme of "making friends on the cloud and mutually beneficial to the world" as the theme, making full use of digital technology, displaying new products of Chinese and foreign enterprises in the cloud, and creating new opportunities for mutual benefit and win-win for Chinese and foreign enterprises.

The analysis pointed out that during the extraordinary period, enterprises were very difficult to open up the market, and the old Canton Fair with 63 years of accumulation of resources has opened up a new path for world economic and trade cooperation and has been favored by many enterprises.

The Guangzhou light group Limited by Share Ltd is the "iron powder" of the Canton Fair. It has been exhibiting since the first Canton Fair, and has not been absent for every session. "Guangzhou will not be absent from the 127 Canton Fair." Chen Jing, director of the company's operations and investment division, said in an interview with the economic reference daily that he moved to the Internet and believed that the cloud Canton Fair would still be the focus of attracting global purchasers and trading partners. After all, he could master the latest product information of tens of thousands of enterprises in China without leaving home, and even see the salesman's on-site explanation.

In the US group, the reporter saw several professional live rooms ready. Group responsible person, the market department has launched several live drills, during the Canton Fair, there will be a number of new products, new technology will be displayed in the exhibition hall of the United States live.

Yang Yongqing, Secretary of the Party committee and chairman of Su Mei Da, also told the economic reference daily that "we are preparing to use various emerging online channels to showcase enterprises, display products and display services, and prepare for the Canton Fair."

The enterprise's efforts to prepare for war have been actively responded by customers. Yang Yongqing said that he had already communicated with some of the clients in advance, and sent the invitation to the online exhibitions on a dot to point basis, inviting them to view our products through the cloud exhibition hall and enhance business communication. "At present, 60%-70% customers have confirmed that they want to come to the online booth and show that they are optimistic about Chinese products. This also enhances our confidence in participating in the online Canton Fair."

Multiple guarantees for efficient cooperation escort

In the face of severe economic and trade situation in the world, China has not only set up platform expansion channels, but also launched support measures to protect efficient cooperation from aspects such as intellectual property protection, financial services and customs clearance.

In terms of intellectual property protection, aiming at the special requirements on the Internet, the Canton Fair set up a "Online + offline" mode to handle complaints, and strengthened the protection of intellectual property rights from the following aspects: improving the prevention mechanism, establishing online complaint handling platform, enhancing professional service capabilities, and protecting the rights and interests of merchants.

In terms of financial support, exhibitors will also enjoy customized services. Reporters learned from the Ministry of Commerce, the first time the Canton Fair set up a financial service area on the Internet platform, to cooperate with large domestic financial institutions to provide all-weather, full process precision financial services including financing, cross border settlement, export insurance and customs clearance. The credit line is higher, the settlement rate is lower, and the financing channels are more convenient. Protect the market and reduce costs.

Customs clearance is also being actively deployed. On the 13 day, the General Administration of Customs issued a document that decided to carry out the pilot export supervision of enterprises in Beijing (B2B) in 10 local customs such as Tianjin, Guangzhou and other provinces. The head of the customs supervision department of the Customs General Administration said that the Guangzhou Fair will synchronize with the cross border e-commerce comprehensive trial area and cross-border e-commerce platform enterprises to carry out online transactions. "The goods sold through the Canton Fair can be cleared through the new regulatory way to enjoy the convenience of customs clearance in the new mode."

Pang Chaoran, an associate research fellow at the Ministry of Commerce, said that the holding of the online Canton Fair is not only a change in form, but also in the exploration of new ways of cooperation. A series of supporting initiatives and the support of many departments have opened up a "fast track" for cooperation between Chinese and foreign enterprises.

"The spread of the epidemic has hindered international trade and economic cooperation, especially when the international large-scale trade fairs have been cancelled. The online Canton Fair is an important measure to deal with the impact of the epidemic, and it also releases our country's determination to stabilize foreign trade." Pang Chaoran told the economic reference daily that the Guangzhou Fair will help enterprises to further tap the international market demand, stimulate the potential of foreign trade development, effectively help foreign trade enterprises tide over difficulties, and also inject new kinetic energy into world economic and trade cooperation.

Seeking opportunities in danger and accelerating innovation and development

The analysis pointed out that the Internet Canton Fair made full use of information technology such as Internet, big data, cloud computing and artificial intelligence, opened up a new road for cooperation between Chinese and foreign enterprises under special circumstances, and also stimulated enterprises' confidence in seeking opportunities in danger.

In Yang Yongqing's view, this year's "cloud" Canton Fair is different from the previous offline exhibitions, to achieve the whole process of recycling, but also for the future expansion of the global online business innovation provides a "practical training" opportunities.

"Now, on the one hand, we use cloud" on the Canton Fair and other online exhibition platforms to strengthen communication with customers, attract customers' attention, and expand new customers who are unable to reach the exhibition site in the past. On the other hand, we are also actively promoting our "Su Da Da world" global equipment online trading platform, and continue to build the online ecological circle of mechanical and electrical equipment imports. Yang Yongqing told reporters.

Chen Jiayuan, deputy general manager of Guangzhou light industry industry and Trade Group Co., Ltd., said that he will make use of the opportunities held by the 127 Canton Fair Online, train teams, quickly integrate into online transactions and live broadcast economy, and change their thinking so as to further promote the transformation of the trade digitalization of the company.

The head of the group also made clear that the epidemic accelerated the digitalization process of the enterprise and exhibition industry. It is hoped that we can combine the company's practical experience with the new exhibition mode of this Canton Fair, and further explore the new possibility of "going out" in China.

Liu Xingguo, a researcher at the China Federation of enterprise research, told the economic reference daily that the epidemic had a major impact on the economy and society, and the way of production and trade, interpersonal communication channels and personal consumption behavior were more dependent on the Internet, and also accelerated the process of Global trade innovation.

In Liu Xingguo's view, the online Canton Fair is both a helpless move affected by the epidemic, and a bold innovation to promote trade development. It will contribute to the steady and sustainable development of global economic and trade activities, and ensure the smooth supply chain of the global industrial chain. It will also encourage more Chinese Enterprises to accelerate the exploration of products, channels and ways of cooperation.