The "Stop" And "Online Breakthrough" Of The Medical Institutions Under The Epidemic Situation

The medical beauty industry in 2019 has just undergone a huge adjustment from the national level to the industry level. The new year's new pneumonia outbreak is undoubtedly exacerbated. Private hospitals and clinics have been shut down, and the medical beauty industry has also been hit hard. This directly accelerated the arrival of the "collapse tide" of the medical institution which was originally poorly managed.

Under the epidemic situation, one side is involved in the "collapse" of the medical and American institutions, on the other side is to make a lively online live inquiry.

But the industry is not always pessimistic. There are still "survivors" in the medical beauty industry. A group of doctors who can touch the net and make full use of Internet tools still have strong ability to resist risks. This time, it is both a challenge and an opportunity for the medical beauty industry. In the short term, "live + interrogation" is one of the means of self-help for medical institutions in the epidemic situation, and in the medium to long term, pushing doctors to the front has become a new model in the strategic development of medical institutions under the line.

New oxygen technology CEO Venus to the twenty-first Century economic news reporter said, during the epidemic, a public hospital in Shenzhen, orthopedic surgeon Zhang Zhan Ying in the spare time in the new oxygen platform online consultation, monthly income can reach 40 thousand yuan.

Industry shuffle acceleration

As a non rigid medical industry, the medical beauty industry has become the most affected area in the early stage of the epidemic. Affected by the outbreak and isolation policy, almost no one will consider the consumption of medical beauty, and the medical institutions under the US line are almost at a halt.

Earlier, doctors in the United States told the twenty-first Century business reporter: "during the epidemic, the number of outpatients is expected to drop by 90%. Once the medical and American organization's fist profit projects stagnate, the medical and American products are unsalable and the medical staff frequently flow, it is not only the arrival of the shuffling tide of the medical beauty industry, but also will become the black swan event of the medical beauty industry. In a medium-sized medical and American institution in Beijing, the daily loss is estimated at around 100 thousand yuan. After March, some of the anti-aging services that were relatively rigid were slowly raised.

Venus told the twenty-first Century economic news reporter: "what impact will the whole epidemic have on our industry today? I think no one can give us an answer. We can not give you an answer. We are worried about whether this thing will cause some chain reaction and the economy will be affected, so we will have less consumption if we have no money. This is a possibility. Another possibility is that we can see that some institutional bosses, especially those with good performance, should expand against the trend. Every big disaster is a reshuffle for the industry, so that the industry's medium and long tail enterprises can't survive, but the head enterprise has a good life.

At the level of doctors recruitment, doctors who are the most popular doctors in the past are affected by the risk factors of the epidemic, which weakens the willingness to job hopping, and is more conducive to the integration of resources in the industry.

Entering the medical and American market in 2020, in the current complex and changeable environment, the overall competitive strength of the organization, the managerial capacity of the operator and the ability of market operation will be met. Medical beauty is a high threshold medical behavior, not a simple "Bureau game", nor is it the so-called traffic "business". Who is the winner in the storm? In addition to the shuffling of the epidemic situation, the fight against black medical beauty has continued to become an important factor in upgrading the industry.

Medical beauty is a vertical industry with strong professional attributes. Every medical beauty needs to think about how to develop under the premise of focusing on the essence of medical care. Many medical institutions now emphasize too much on the nature of services, and weaken the medical rules and medical attributes. This is putting the cart before the horse. Venus told the twenty-first Century economic news reporter.

Recently, AI consulting released the latest white paper on China's medical beauty disorder industry in 2020. According to the statistics of the China Association for trade unions, the number of illegal practitioners in the United States is at least 100 thousand. According to the Ai Rui report, in 2019, the number of Chinese medical practitioners in the United States was 38343, while the compliance doctors accounted for only 28% of the industry. This is undoubtedly a time bomb full of "uncertainty" for the booming medical market.

To reconstruct the healthy development of medical beauty ecology requires that the "regular army" must grasp the certainty of the industry. The key to opening up is the continuous improvement of online rather than the short-term flow of cheap content.

"We can see that all industries are gradually becoming online. The sooner we get online, the more deeply our online businesses will benefit. " Venus said, "online is the industry's biggest certainty."

Red Net doctor

On the one hand, the epidemic has placed a pause button on medical beauty, but on the other hand, after the user accumulation and market education in the early stage of the medical and electrical business, the penetration of medical American electricity supplier is constantly improving.

China Academy of industry research predicts that in 2020, the scale of the medical and American electricity market reached 24 billion 820 million yuan, accounting for 8% of the total scale of the medical and American industry in 2020, and the market growth space was broad.

The epidemic has become a catalyst. The live broadcast of the medical beauty platform has enabled doctors to walk from "desks" to "online" through the Internet media, so that the relationship, trust and stickiness between doctors and consumers are unconsciously enhanced. In addition to the powerful drainage function, the role of the doctor's "private area traffic pool" is expanding.

But at the same time, the industry's new challenges are coming: how can the Internet platform balance its relationship with the IP of the institutions and doctors themselves.

In this regard, Venus told the twenty-first Century economic news reporter that, in view of the self content output of the organization, to a large extent, the doctors of public hospitals have more demands for self IP, taking Zhang Zhan Ying, a doctor in charge of orthopaedics department of a public hospital in Shenzhen as an example. During the epidemic period, the face of new oxygen platform was successfully increased, and the monthly income was more than 40 thousand yuan. The direct consultation of doctors' face care also provides consumers with more professional services.

The traditional community is the communication between users and users, commonly referred to as the affected community. The platform of medical beauty is characterized by the introduction of doctors directly. However, a large part of these forces are not the large V which are traditionally understood. A large number of young and middle-aged doctors have become the V and small V of the platform. Opportunities for exchange between households and industry experts.

"The core of traffic products is its value, because there is little difference in traffic products." Liu Rong, vice president of new oxygen, analyzed. Traffic is a double-edged sword. For the industrial platform for the growth and development of an organization, whether it is a vertical platform or an integrated platform, its value orientation in the industry determines the output of different values, and determines the difference of the value of "flow". For institutions, the short-sighted behavior caused by a little carelessness will cause consumers' lack of trust.

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