Graduation Season Rental Observation: The First Tier Cities Are Still Hot, Cost-Effective Housing Become The First Choice

After graduating from the "most difficult graduation season", the graduates just got the diploma, and the next second is facing the housing problem.

The Ministry of education data show that in 2020, the scale of graduates from colleges and universities in the whole country is expected to reach 8 million 740 thousand, a new record high. The rental market in major cities has given rise to a wave of housing rents. According to data from the shell Research Institute on June 8th -14, in the 18 cities of China, namely, Beijing, Changsha, Chengdu, Dalian, Guangzhou, Hangzhou, Hefei, Ji'nan, Langfang, Nanjing, Nanjing, Qingdao, Nanjing, trade, industry, trade, industry and commerce, the volume of rental market was 7.1% higher than that in the first week of June, with an average rent level of 42.1 yuan / square meter. Down 0.5%, down 9.9% from last year.

After the normalization of the epidemic, what is the trend of the rental market in the first tier and new tier cities? In June 17th, Huang Hui, a senior analyst at Shell Research Institute, said in an interview with an economic reporter in twenty-first Century that renting is a rigid demand for graduates, and that the impact of the epidemic on Graduates' renting needs is limited. The reason for the impact of the epidemic on the rental market structure of graduates is that the graduation season is shortened, and rental demand may be more concentrated. However, due to the inconvenience caused by the epidemic, the housing transaction may cause some difficulties. Meanwhile, the continued decline in rents since 2020 has led to a decline in rental costs.

As a matter of fact, there is no essential change in the demand for rental housing for fresh graduates. They are still living at ease and living in quality. Because of the impact of the epidemic on the major industries and the increasing competition for jobs, this year's graduating students will be more sensitive to the price. They will consider the price performance ratio, and will also pay attention to epidemic prevention and safety.

Rent pain point

He Li (a pseudonym) is a graduating student from a university in Wuhan in 2020. It was difficult for him to find a job through online interviews during the epidemic.

"Renting a house is a big expense for me, because I haven't got a formal entry yet, and I don't have enough money. In order to find the right house, I now add a lot of QQ group and WeChat group. In Xiaohong book and jitter, I also pay attention to a lot of net red that will release rental information. I hope this can not enter the pit of black intermediary and two landlords.

Shell Research Institute in 2020 graduation season rental housing insight report survey data show that 51.4% of respondents feedback, false housing information is the biggest rental pain point, followed by security risks and unstable work led to the replacement of accommodation. "Graduates who have just walked out of ivory tower have no experience of renting houses, and they are often deceived by lawless people in the process of renting. Especially for female youth, the hidden danger is the pain point that needs attention. "

He's current plan is to choose a relatively good location for a month's rent. "The better location is the higher rent, but I really don't want to spend two or three hours on the road every day. Now let's find a shared rental housing near the unit. I'll rent one of the rooms. After a month's work, I'll decide whether to renew the lease or change the place according to the actual situation.

In fact, the epidemic has little effect on College Students' renting preferences, pain points and rental income ratio. "Research shows that although the epidemic has been harassed, the overall employment and graduation income of the 2020 graduates have not been greatly affected. The choice of renting for graduates is similar to that of last year." Huang said.

Transportation convenience has become the first consideration for young graduates. Subway is their preferred commuting mode, followed by public transportation and walking. In response to commuting time, about 46.7% of respondents indicated acceptable commuting time was 1 hours, followed by half an hour, that is, about 70% of respondents said acceptable commuting time was within 1 hours.

Rent is closely related to traffic convenience, which is a secondary concern. Data show that whether the first tier cities or new tier cities, 1000-2000 yuan are the main price range. In the ratio of rent to income, 20% has also become the key point. If cross sex analysis is conducted with the sex, it will be found that women are more sensitive in housing facilities, roommates and rents, while men are more sensitive in terms of rent payment and peripheral matching.

City choice

Compared with previous years, the first tier cities in northern China are still the preferred employment cities for graduating youth, but what is more obvious is that new and second tier cities such as Wuhan, Nanjing, Zhengzhou and Hangzhou are being favored by more graduates.

Take Wuhan as an example, Huang Hui analysis said: "Wuhan's colleges and universities are rich in educational resources, and they are gathered in more than 80 universities, such as Wu Da and Hua Ke. The number of university students in the country ranks first in the country, and the cities are basically oriented towards attracting graduates to stay in Han. Secondly, there are many opportunities for urban employment, including the rapid development of high-tech industries, such as beacon fire technology and the Yangtze River storage, with Xiaomi, HUAWEI and so on. Representatives of the Internet Co have settled in Wuhan, providing more employment opportunities for graduates. With the introduction of policies of government talent introduction, preferential policies such as relaxation, rental housing subsidies and talent apartments have attracted graduates to stay in Han.

Research data show that optimistic urban development has become the first consideration for graduating youth in choosing employment cities, followed by high quality job opportunities. The so-called "urban development" refers to the growth process of the status and role of the city in a given region and its attraction and radiation. The good urban development will bring more employment opportunities, more comfortable living conditions and more convenient life for the graduating youth. Outstanding talents not only bring new living needs, but also become the core driving force for the development of the city, and the surge of talents. The positive development of entry and the city can form an effective positive cycle. This is also one of the reasons for the introduction of preferential policies and attracting talents in new cities in recent years.

In March 2020, the Ministry of Education issued the circular on coping with the new crown pneumonia to do a good job in the 2020 National College Graduates' employment and entrepreneurship work. The circular pointed out that we should innovate and promote online employment services, broaden the channels for graduate employment and further education, and care for and support the employment of more important groups. In June, Chengdu, Sichuan, Hebei, Inner Mongolia, Ningxia and other places launched policies to promote graduates' employment. On the one hand, the main policy direction is to expand the post supply of state-owned enterprises and institutions, and to grant recruitment subsidies to small and micro enterprises. On the other hand, we should focus on helping graduates in serious epidemic areas such as Hubei to carry out "cloud Recruitment".

Huang Hui pointed out: "the policy is aimed at solving the problem of local university students' employment, and graduates should consider the economic development level, the employment market situation and the cost of living comprehensively, so the employment policy everywhere can provide some convenience for the college students who want to work locally."

For the preferential policies of preferential policies for the city of intent, the shell Research Institute data show that about 71.7% of respondents said they only understood some related policies, while over 60% were obtained through official websites such as the government, and 47.9% of the respondents expressed their understanding through the news media.

"For the propaganda of talent policy, I hope that the relevant departments can consider more channels to achieve better communication results, so that more graduates with rental needs will understand the relevant preferential policies to make better choices." He said.

?