Robbing The Lost Time: "618" Merchants And Platform Ho Threw The "Blood Back War" Epidemic After Consumption Blowout Transactions Increased By 5 Times Compared To The Same Period.

The annual "618" year, the first national Shopping Festival after the epidemic this year attracted much attention.

From the preliminary battle report of the "618" day, the consumption of the whole people has already formed a strong vitality. Jingdong's "618" consumer data released at the end of 18 morning showed that the total turnover of Jingdong supermarkets increased by 500% over the 10 minutes before the 18 opening, while the 2000 2000 brands increased by 100% over the previous year. Jingdong "618" period (1 to 17), Jingdong supermarket has more than 3000 single product cumulative turnover of million.

The consumption craze is continuing. In June 18th, the Jingdong announced on the "618" open day that as of 2 p.m., the amount of the order has exceeded 239 billion 200 million yuan during the "618" period of Jingdong platform, compared with 179 billion 500 million yuan in the same period last year, and the growth of the contrarian trend of sales shows the toughness of online consumption.

Tmall data shows that in the morning of first hours in June 18th, Tmall's "618" turnover increased 100% over the same period last year. Suning.com released the "618" big 1 hour promotion report shows that the number of main station orders increased by 136%, total channel sales increased by 132%, and retail cloud sales increased 431%.

"This year, because of the epidemic situation, the retail sales under the line have been greatly affected. Therefore, many businessmen are looking forward to this big push in the following year, hoping to take the opportunity to make efforts," Pan Helin, executive dean of the digital Economic Research Institute of Zhongnan University of Economics and Law, pointed out to reporters. This year's "618" big consumption stimulus is of great significance to the whole economic cycle.

A surge of consumer enthusiasm

"Affected by the epidemic, we did not buy anything in the first half of this year," he said. Referring to this year's "618" consumption, Ms. Wang regrets to the twenty-first Century business reporter. Her thoughts also represent the voice of some consumers.

It is no wonder that this year's "618" trend has not been reduced in recent years, but has come even more rapidly. According to Baidu's "618" electricity supplier search big data report, this year's "618" search fever has risen against the trend and hit a five year high. The overall search fever is 95% higher than last year's "double 11".

Meanwhile, netizens' search for "618" is also about 10 days ahead of schedule this year. It began to heat up in May 13th and was ignited in May 20th. In 2019 and 2018, the related Baidu index began to rise only after mid May, which means that the consumption demand accumulated by the whole population during the epidemic period was concentrated in the "618".

Behind the bright eye, the competition for the "618" Shopping Festival is fierce this year. "618" from the original Jingdong's one-man show, until now to today, including Taobao, Tmall, Baidu, spelt, suning.com and many other business players and Internet Co have entered the Bureau.

The Jingdong, which is worthy of the "618" home, is known as the "simplest 618" in history this year. It has launched a super billion subsidy. It has issued joint coupons to many local governments, and has issued all kinds of coupons, including the number one Beijing sticker, birthday gift package and money saving voucher, to all users nationwide, with a total amount of ten billion yuan.

Tmall also issued tens of billions of consumer coupons and subsidies, preferential treatment from last year's "300 yuan to 30 yuan" to "full 300 yuan to reduce 40 yuan"; Suning launched the "J-10% money saving plan", with a strong subsidy to consumers.

A lot of efforts will be made to raise billions of subsidies and distribute large cash cash packets and coupons to achieve the lowest price of the same product.

"Compared with previous years, this year, the consumption vouchers and sales promotion should be the biggest. No matter the government, the platform or the business, all of them are very keen on this opportunity, so they have taken a very high promotional effort. Pan Helin commented on this.

Robbing the lost time

The reason why this year's "618" fever is rising is closely related to the special environment after the outbreak.

According to the National Bureau of statistics, the total retail sales of consumer goods in the whole country amounted to 13 trillion and 873 billion yuan in the 1-5 months of this year, down 13.5% from the nominal level. Among them, retail sales of consumer goods other than cars were 12 trillion and 590 billion yuan, down 13%.

However, online retailing is impressive. According to the National Bureau of statistics, the retail sales volume of the whole country was 4 trillion and 20 billion yuan, an increase of 4.5% over the same period last year, an increase of 2.8 percentage points over that of 1-4 months. Among them, online retail sales of physical commodities increased by 3 trillion and 370 billion yuan, an increase of 11.5%, accounting for 24.3% of the total retail sales of consumer goods.

It is no wonder that platforms and businesses are enthusiastic about this year's "618" participation. Even people in the industry say they need to go beyond last year's efforts to carry out the "618" boost, while helping to revive consumption. On the other hand, they also return the blood to businesses and seize the time lost during the epidemic.

In Pan Helin's view, businessmen are eager to withdraw funds this year, so they have enough motivation to take part in the promotion. "In the first half of the year, sales in all walks of life were affected due to the epidemic situation, so merchants looked forward to the resumption of sales during the '618' period. Pan and Lin pointed out that this year, the platform and businesses gave huge profits, and did not exclude pressure to ease cash flow. At the same time, after the epidemic, merchants have high hopes for online sales, so they also press massive resources.

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