Wenzhou: Many Clothing Stores Try To Broadcast Live This Year.

In July, "Xia Qing Qing" became the theme of Wenzhou's wholesale clothing market, which was half a month earlier than last year. This year, many clothing wholesalers try to "live summer wear discount" in order to get clearer.

Reporters visited the clothing wholesale market of the city square road, West Street and other places the day before yesterday, and found that a number of clothing stores posted promotional posters such as "full court clearance" and "clearance sale". According to a number of shop assistants, some wholesale stores began clearing activities in late June. In July, several nearby clothing wholesaling streets joined in the clearance. "This year, affected by the epidemic, many clothing wholesalers have cleared the warehouse early, so as to get the money back as soon as possible." The heads of many wholesale outlets told them. The "summer discount" of the professional clothing market such as elephant city is also synchronized. The official responsible for the elephant city said that the wholesale of summer clothing is basically over, and the manufacturers will not be new again. Next, the major retailers will sell the summer wear to the retail customers at the processing price.

In addition to the "summer clearing" time, many clothing wholesale stores also launched "live summer wear discount" this year. "In the past, we will publish summer discount news in WeChat group or circle of friends. Customers will look at the order and send them home. This year we have launched a live broadcast of jitter to facilitate customers to have a better understanding of products. However, the audiences in the live room are mainly old customers. Square Street 1688 European station's landlady says, because just tried to broadcast live, the broadcast room's popularity is not high. However, many clothing store owners believe that customers' acceptance of live broadcast is getting higher and higher. Although most of the live rooms are not popular at present, people will continue to sell live sales.

According to the insiders, wholesale clothing stores in July were mainly based on clearance, and new clothes were installed in early autumn in August.