The Most Beautiful People In Keqiao: The Dream Of Spinning City Is Endless.
As we all know, China Light Textile City is the largest and most diversified textile distribution center in the country, and is the largest textile market in Asia. Here, we have created countless brilliant achievements and created countless commercial legends. What makes China's textile city famous outside? The answer is very simple. From generation to generation, there are a group of entrepreneurs from all corners of the globe, who are from all corners of the globe. They are rooted in dreams and passion, and have taken root and made a living here, becoming new Keqiao people.
So what causes them to come to Keqiao without hesitation? What does China Light Textile City mean to them? Reporters walked into China's textile city with these questions. A middle-aged woman who was making a phone call in dialect attracted the attention of the reporters. She saw that she was dressed in fashion and had delicate makeup. After hanging up the phone, she immediately arranged the staff in the shop to dye the factory and rush the goods. The reporter came to know that she was Ceng Qixiang, the head of friendship textile company on the first floor of the East China textile market. "Generally speaking, I am used to speaking Putonghua in the market. However, I will also talk about some Keqiao dialects. Ceng Qixiang said with a smile. After hearing the news of the reporter, she warmly invited reporters to sit down in the shop and talk freely.
It turned out that Ceng Qixiang was a native of Yibin, Sichuan, and is now a truly new Keqiao.
Ceng Qixiang told reporters that she was in the two generation. When he was 16 years old, he came to Keqiao with his father leaving his hometown. Although his father started by weaving, he first started selling cloth in Kunming, and later discovered that the hot spot of China Textile City is more worthy of reclamation. It is not only concentrated in transactions, but also needs huge industrial chains. Since then, his father has begun the road of business in Keqiao. In 1990, his father set up the first retail shop in Dongsheng Road market, which mainly imitated wool fabric. However, due to the Limited R & D technology at that time, the category and quality of the operation were not matched with that of the present.
After taking over his father's business, Ceng Qixiang broke through the pattern and repositioned himself according to the needs of the market and customers, and strictly controlled every link in R & D, production and printing and dyeing, so that the company could gain greater voice in the market competition. At present, the company has two brands, "Tai Tai textile" and "Yi Yi textile", and is mainly engaged in various fashionable women's fabrics. Its products are characterized by diversification, high quality and fashion, and are well received by customers. According to Ceng Qixiang, his father once told her that Keqiao is a treasure land. If we have ideas and persistence, we can achieve our dreams. She told reporters that her father's words were always inspiring.
"Everyone has an ideal in his heart, and selling cloth is my destiny." Ceng Qixiang told reporters that after graduating from high school, she often followed her father in and out of the market. But at that time, she was more inclined to the clothing industry and ran a high-end women's clothing brand. After those years, she slowly discovered that her father had been influenced, and she had already had a special feeling for the textile industry. Therefore, she went back to the market, and began to sell her textile dream step by step from sales. At the same time, Ceng Qixiang also thanked her father for his support. With the experience of the clothing industry, she now has a keen sense of fashion fabrics, and can grasp the rhythm of the market well, especially the "bright spot" of the sample clothing. The customers' understanding of the products is more intuitive, which greatly improves customer satisfaction and market competitiveness.
In addition, Ceng Qixiang also told reporters: "my son was born in Keqiao, I named him" Ke Ke ", because I think Keqiao is particularly meaningful for me. She said that as new Keqiao people, Keqiao is already their second home. Today, her son has also become a family member, so she also takes care of some of his business by his son. She hopes that future generations can continue to dream and create value in the hot land of Keqiao.
Indeed, more and more "new Keqiao people" have fallen in love with this modern city full of commercial flavor. They come to spin the city to dream and become rich by hard work. They contribute to the rise and growth of China's textile city with innovation and persistence. The global textile network report team will use the lens to retain these most beautiful city people's years, record their stories in words, and let the spirit of "spinning City People" get the best interpretation and continuity. (Wen / Zhang Yan)
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