"Internet +" Upsurge Surging, The Traditional Clothing Industry How To Ride The Storm?

As we all know, China's garment industry has been plagued by low-cost production chain and low-cost industry for many years.

In 2020, "new retail" will become more mature, 5g technology will be widely used, and the impact and reform of industrial Internet will be The clothing industry is constantly changing and making new breakthroughs.

In order to adapt to the new economic environment, meet the personalized needs of consumers, and design and clothing technology innovation, which requires manufacturers and retailers must quickly self subversion, or they will face the fate of being out.

Under the new situation, what is the new orientation, new direction and new path of the future development of China's clothing industry? Gao Min, President of Hanbo international, vice president of China Garment Association and co-founder of Hubble smart cloud, believes that fashion is a kind of fashion standard that changes with the trend and changes with the times. Using "Internet +" can make enterprises achieve better development in the future.

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Follow the trend and embrace "Internet +"

A few days ago, bosden joined hands with aliyun to reach the strategic cooperation of "fashion vanguard of digital and intelligent transformation", and worked together to create a global data platform to adapt to the new business trend of transforming from supply side driven growth to consumer driven growth. We can see the development trend of the domestic fashion industry from the transformation of the domestic fashion industry.

As one of China's traditional pillar industries, clothing industry, in recent years, with the rise of Internet e-commerce, the upgrading of people's consumption, the increasing inventory, and the constant pursuit of personalization, the old order of clothing and retail has collapsed, and both upstream and downstream of the industry are facing transformation pressure.

Like bosden, many traditional clothing industries are trying to transform, and Hanbo international is one of them.

"We often talk about hard power, but we rarely talk about soft power." Gao Min believes that fashion industry plays an important role in promoting the economic development of China as a whole.

Fashion is actually a kind of fashion standard which changes with the change of the times. In Gao Min's view, the development of China's Internet has brought better development opportunities to all walks of life, including the clothing industry. However, in the past 30 years, the clothing industry has not changed much, and step-by-step seems to be the industry consensus.

In the past five years, with the change of consumption patterns, in order to adapt to the new economic environment, meet the personalized needs of consumers, and technological innovation in design and garment making, manufacturers and retailers must quickly subvert themselves, or they will face the fate of being out of the game.

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Four wheel drive, Hubble smart cloud enabling transformation

With its sensitivity to the industry, as early as 2015, Gaomin began to try the international transformation of Hanbo, to transform the factory and industrial chain, and to explore an independent flexible manufacturing path - Hubble smart cloud.

According to Gao Min, Hubble smart cloud is the first industrial Internet platform in the clothing industry. It takes intelligent manufacturing as the core engine, and builds the clothing industry cloud and intelligent manufacturing cloud based on the concept of "all elements, whole industry chain and whole life cycle", so as to help small and medium-sized enterprises in the field of clothing realize transformation and upgrading.

Hubble wisdom cloud is formed by "four clouds", which are manufacturing cloud, industry cloud, fashion cloud and culture cloud. Through these four kinds of clouds, a fashion industry incubation engine is built. Generally speaking, Hubble smart cloud is an ecological platform for garment industry integrating technology, data, industry exchange and resource integration.

"Hubble smart cloud will build new channels and bring new possibilities to the clothing industry. I prefer to think it is an industrial change rather than subversion," Gao Min said. The mission of Hubble smart cloud is to help small and medium-sized enterprises in the garment industry to realize transformation and upgrading, to organize and create a win-win symbiotic, flexible and efficient collaborative environment for the industry, and to participate in different aspects from upstream and downstream of the industrial chain From the perspective of lean and intelligent, it can solve the problems of garment industry.

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Turning crisis into opportunity and breaking growth from inside

Talking about the resistance and difficulties encountered in the transformation, Gao Min said frankly: "it's normal to have resistance. Transformation is equivalent to pushing the building to reconstruction. We demolish a workshop, and then build the layout of the whole production line according to our ideas. In fact, the process itself has great resistance.

As Gao Min said, the development of China's Internet has brought very good opportunities for industrial restructuring, and the great changes in consumption patterns have brought about brand changes. Therefore, the requirements for all aspects of the traditional clothing industry have also been correspondingly improved, both for the workers and for the management.

The transformation industry Internet itself is a double-edged sword, which brings opportunities and challenges to enterprises. Many domestic garment enterprises have many problems in transformation due to lack of technology research and development ability, unclear transformation direction and opaque information, and even suffer from the pain of performance loss.

Therefore, many people in the industry "turn pale", but the pressure depends on how individuals look at it. When faced with pressure, some people will feel that the business can not continue to do, and that the industry has no development prospects; while others will think that this is a new possibility, and see all kinds of new models and new imagination from it.

Gao Min believes that all difficulties can be overcome and all pressures can be turned into motivation. As long as we recognize them, the enterprise and the management should make up their minds to do it and debug it repeatedly. We should believe that nothing is impossible. In the future, she hopes to do her best to help more enterprises realize transformation.