Fashion Designer: Take Design As The Soul, Endow Fabric With Different Vitality

In the past, people's cognition of Keqiao was fixed on the impression of "cloth". Nowadays, with the vigorous development of Keqiao's fashion industry, the concept of "clothing" has sprung up and become a "new business card" on Keqiao's innovation road. The reporter found that in order to cultivate and strengthen the main body of fashion, in recent years, Keqiao has constantly encouraged local fabric enterprises to attract fashion design talents, embody the fabric characteristics through unique sample design, and realize the common development of creativity and production capacity. So, from fabric to ready-made clothes, how do designers melt fashion into products and make enterprises glow with vitality? Ms. Yu, the director of Zhejiang Textile Co., Ltd., interviewed the director of the company.

Hou Yueyue, from Sichuan Province, has been engaged in fashion design in Keqiao for six years.

In most people's eyes, fashion designer is a "tall" occupation, but Hou Yueyue does not think so. "Fashion design is not only about inspiration, it also involves the integration and application of printing, cutting, sewing and other skills." Hou Yueyue said that fashion designer is a highly artistic and comprehensive work. In addition to studying fashion trends and drawing inspiration, they also need to have a deep understanding of all aspects of the brand, including front-end marketing and back-end production. It is not easy to turn creativity into products and promote commercial implementation. It is necessary to accurately grasp the balance between creativity and market, which is the designer and brand The core of common development.

The reporter learned that Hou Yueyue, who was a professional, once won the first prize in a national clothing plate making and craft skills competition. At that time, the director of Design Department of Zhejiang Jiutian Benniao Textile Co., Ltd. was on the spot. He was very satisfied with Hou Yueyue's skillful skills and spiritual creation, so he threw an olive branch to her after the competition. He went to his hometown to pursue his dream.

"When I first came here, I found that the fabrics in China's Textile City were gorgeous in color, various in variety and complete in grade, which was amazing." Hou Yueyue told reporters that after graduation, she wanted to be an outstanding designer. Facing Keqiao's rich industrial resources, it was like a seed met with nutrient rich soil. From then on, her dream took root and sprouted in the textile city. ?

When the clothing designer injects the infinite creative inspiration into the fabric, the possibility that it is given is infinite. Hou Yueyue said that in the process of fabric materialization, she should not only start from the form, material, pattern, texture and other aspects of the fabric, so as to effectively implement the design creativity and creation, but also integrate the customer needs with the design concept, so as to seize the hearts of consumers and resonate with them. Just like the company's golden Penguin fabric brand, in order to better integrate the environmental protection concept, she and the design team used the color spinning, a green environment-friendly fabric, to make ready-made clothes. At the same time, she also implanted design elements that can arouse consumers' reflection and resonance on environmental protection, and passed the concept of environmental protection to the public in different ways.

We can see that under the fashion definition of environmental protection, Hou Yueyue's design works are concise, unique and generous, giving people a fresh and natural visual beauty. "Looking back on the past, every design phase has been full of challenges, but I have always been looking forward to the future." From Hou Yueyue's words, the reporter felt her enthusiasm and dedication to design. Like her, there are many excellent designers in the textile city. They have brought in a steady stream of fashion creativity and vitality to the Textile City, boosting the upgrading of Keqiao's fashion and creative industry. The report team of global textile network will use the lens to keep the "most" years of the American textile city people, record their stories with words, and let the "spirit of textile city people" get the best interpretation and continuation. (by Zhang Yan)