Jinjiang Textile And Garment Industry Returns To Rising Track

The sudden outbreak of new crown pneumonia has brought the market into a freezing point, and enterprises have to think and seek change in the predicament. Under such unfavorable background, Jinjiang Municipal Party committee and municipal government quickly guided Jinjiang enterprises to innovate marketing strategies, change the "runway" in time, make use of the first mover advantage to turn losses into positive ones, and hand in the report card of the first half of the year.

Recently, the reporter learned from the Jinjiang Bureau of industry and information technology that from January to June, Jinjiang textile and garment enterprises completed an output value of 75.16 billion yuan, an increase of 3.2%. In the first half of the year, it turned negative to positive for the first time, and the textile and garment industry in Jinjiang showed an obvious rebound.

01 change channels, all staff online rush food

Textile and garment industry is one of the industries most affected by the epidemic. After the outbreak of the epidemic, offline channels were suspended, physical stores were closed, and offline sales were almost stagnant.

If the road is blocked, go to the line. Since the end of January, the epidemic prevention and emergency headquarters headed by the board of directors and senior managers of Anta Group has timely shifted its business focus to online, taking the lead in opening the innovation and reform project of "full retail" in the industry, and making all-round preparations for the resumption of work and production through the efficient online digital platform.

During this period, more than 30000 employees and distributors of Anta participated in the "all staff retail", and the sales teams of various brands and all the management and sharing teams "participated" in opening micro stores. Thanks to this, Anta Group can achieve a daily flow of more than ten million yuan, which greatly relieves the company's sales pressure. "At the same time, Anta Group, with the help of brand spokesmen and contracted athletes to record short sports videos, encourages consumers to exercise at home, widely interact with consumers, and helps distributors across the country build online shopping malls, completing 42 shopping mall platforms in less than 10 days." Anta Group Vice President Li Ling introduced.

At present, Anta's own factories return to work rate of 100%, outsourcing factories 100% to restore production capacity, group stores 100% to resume business. The reporter learned that Anta Group realized the operation of all stores at the end of March. In May, Anta Group's performance was gradually equal to that of previous years and showed a growth momentum. In particular, during this year's "6.18" e-commerce promotion period, Anta Group's e-commerce transactions totaled 1.43 billion yuan, a year-on-year increase of 78%, setting a new record.

Instead of "waiting for visitors", it is better to take the initiative to "go out and find customers". When the first offline channel is sorted out, it is necessary to analyze which channels are affected by the new product structure. In the first half of the year, it achieved 20% growth. Among them, from May to June, Qipai online achieved more than 50% performance growth. " Hong Bingwen, executive vice president of Qipai group, told reporters that July has just begun, and online performance has been good, and it is expected to have high double-digit growth.

However, it also brings opportunities to the real economy. Qipai has been actively thinking about the innovative development of new retail. Through various offline channels and terminal stores, different marketing methods and drainage methods are sought to drive traffic and increase sales; through intelligent marketing app, all staff marketing activities are carried out, and online live broadcast and online celebrity anchor mode are tried. " Hong Bingwen said.

Strong online sales have led to no reduction in offline production capacity. Anta Group quickly linked with the supplier system, adjusted the orders, and quickly launched the "cross department coordination group". It adjusted the order allocation in a timely manner based on the production capacity of the majority of suppliers' factories and the return of employees. It is not based on the current situation of SOP recording and on-site supervision of the supplier, so that the production can not be supervised by the quality department.

02 change track to start order protection battle

The outbreak of new crown pneumonia has impacted the global industry, which has impacted the traditional manufacturing industry, especially foreign trade enterprises. However, some enterprises win the order defense war by changing the track in time.

Recently, a plane covered by colorful foxes flew from Tianjin to Germany, loaded with millions of fashionable masks. This is not the first plane that the colorful fox has recently chartered. In this month, the colorful fox started from Shanghai and Ningbo in the same form, and nearly 10 million fashionable masks were delivered to different European customers. "Most of the European customers are our old swimsuit customers. This time, the number of fashionable masks ordered is large and the time is tight. Even if the charter flight cost is high, the customers still show great enthusiasm. Naturally, we will cooperate with them at all costs." Seven color fox swimsuit Chairman Hong jianku said.

Like other export-oriented enterprises, the first half of the year of colorful fox is not easy. In the first quarter of this year, colorful fox only received 60% of the previous year's orders. "If we go the same way, we can't make a breakthrough." In the context of the overall frustrated foreign trade environment, Hong jianku quickly captured the concept of consumption, provided ideas for customers, and relying on its strong design and supply chain capabilities, launched a series of non-medical fashion mask products, winning back a lot of orders.

At the same time, Hong jianku also extended the original product category and brought performance growth point.

In April of this year, in the process of communicating with customers in southern China, Hong jianku found that the demand for indoor sports products such as yoga clothes increased significantly among foreign consumers living at home. Here comes the chance of colorful fox! "The production process of light sports products such as yoga suits and fitness suits is similar to that of swimsuit, but in the past, the business of swimsuit was too good to be busy, so we only produced a small amount of them. Now that swimsuit orders are shrinking, we're going to increase the production of Yoga suits and other products. " Hong jianku said that at first it was found that there was a demand for this aspect in foreign countries, so Qicai fox tried to produce some in small batch. To its great surprise, customers continue to pursue orders, and continue to increase the number of orders. Since the outbreak of the epidemic, qicaihu's orders for yoga clothes have nearly doubled, with sales of more than 70 million yuan.

And Xintai group is good at catching opportunities. "The overall performance of Xintai group in the first half of the year increased by more than 20% over the same period last year, and the number of workers employed increased by 10% compared with that at the end of last year." Xu Jianfei, deputy director of the president's office of Xintai group, told reporters that the group's cooperation in textile vamp materials, some of the transferred anti epidemic materials and industrial Internet of things helped maintain the year-on-year growth. At the same time, in the first half of the year, the group still increased its new product R & D efforts, with an expected increase of 40% over the previous year. In addition, we have also increased efforts to optimize and reengineer the internal management process, increase the implementation of lean production, reduce costs and increase efficiency, improve unit cost and output value, and simultaneously improve the ability of rapid delivery.

In terms of textile shoe upper materials, Xintai group achieved an export volume of nearly 200 million yuan in the first half of the year, which was the same as that of the same period last year. Although orders in the first quarter were greatly affected in the domestic market, the domestic market recovered in the second quarter, and the domestic sales increased by more than 10% compared with last year.

03 large and small industries develop together

In the first half of this year, the output value of 23 textile and garment enterprises in Jinjiang rose against the trend. In particular, the leading enterprises not only took the lead in stabilizing and rebounding stage, but also drove the upstream and downstream collaborative production and efficiency increase of the industrial chain.

According to the data, since this year, Jinjiang has taken comprehensive measures in terms of industrial cooperation, policy support and market expansion to overcome the downward pressure on the economy and reverse the unfavorable situation in the first quarter. This year, through the "capacity docking" activity platform, a number of small and medium-sized enterprises have been promoted to contract for local leading enterprises such as Qipai, Jinba, LiLang and qipilang, with a total order of more than 1 billion yuan. A series of supporting policies have been issued to encourage foreign trade enterprises to meet the requirements of OEM threshold of local brand leading enterprises, accelerate technological transformation and innovation, optimize internal control, and improve management, and actively integrate into this industry Leading enterprise brand supply chain. For example, if the investment in production equipment exceeds 100 million yuan, the maximum subsidy limit will be increased to 10 million yuan; the first local special zone will be opened in Fujian Jinfu cloud platform to lend to 94 enterprises, with a total loan amount of 1.985 billion yuan; at the same time, Jinjiang actively expands the online market and takes advantage of Alibaba, pinduoduo and other e-commerce platforms to carry out Jinjiang online industry live broadcast Festival , mayor of the town and other online activities to actively carry goods for enterprises.

Recently, the reporter came to the flying weaving workshop of Fujian post Clothing Co., Ltd., and 300 flat knitting machines are running nonstop. The workshop is clean and tidy, busy and orderly. One person looks at more than a dozen devices at the same time, and several employees are busy shuttling around the workshop.

Ms. Li, the person in charge of Prester, told reporters that at present, there are more than 1000 flat knitting machines and more than 100 employees. What the workshop is producing is the order placed by Anta at the beginning of this year. Since the beginning of this year, the number of additional orders has been kept at a busy pace.

"Stabilize the morale of the army, stabilize the growth and enhance the confidence, so as to ensure the realization of the group's annual goals on schedule." This is Anta's goal. From the beginning of the new crown pneumonia epidemic, Anta Group, which attaches great importance to epidemic prevention, actively takes measures to resist risks in the aspects of management efficiency improvement, flexible supply chain, effective inventory control and channel optimization.

To be able to maintain close cooperation with leading enterprises, post has made great efforts. High investment in R & D is the key.

"We have our own laboratory. After the products are delivered to the customers, they don't need to test them again, which saves customers time and cost." Ms. Li told reporters that for a long time, post has attached great importance to R & D. he not only hired experienced R & D personnel from Hong Kong and Taiwan with high salary, but also cooperated with school and enterprise for a long time. At the same time, he was always active in the forefront of the market, collecting and understanding trend consulting, and always provided the most cutting-edge information to customers at the first time, which was highly recognized by customers. This year, Prost has added 10 warp knitting machines and 1 warping machine. At present, warp knitting products are under development. In addition to horizontal knitting machine and warp knitting machine, post also has small round machine, large round machine and other equipment. All kinds of equipment, not only to meet the personalized needs of customers, the company's own research and development of new products, but also provide customers with more choices in line with the fashion trend.

Coincidentally. Xintai group is also constantly strengthening its competitiveness. In May this year, Xintai group and Anta set up an innovative R & D Center for vamp materials. The center, which is set up in Xintai group, will further match Anta's client. Both sides will build a team to jointly explore the direction of product development and overcome technical problems. It is reported that the establishment of shoe upper material innovation research and development center with Anta is also an innovation of Xintai group. The two sides jointly develop, share achievements, advance the depth of cooperation, and increase the stickiness with customers.

While increasing R & D, Xintai group is also further improving its industrial chain, planning to invest 320 million yuan to build a technical transformation project with an annual printing and dyeing capacity of 48000 tons. "The project was officially implemented this year and will be completed within three years according to the plan. It is expected to achieve a new annual output of 500 million yuan." Xu Jianfei told reporters that at present, the printing and dyeing capacity of Xintai group is 12000 tons per year. After the project is put into operation, the printing and dyeing capacity will be increased by 48000 tons, reaching 60000 tons per year. "After expansion, we can control part of the production capacity, produce more high-end products, improve the added value of products, and release part of the production capacity to the market and expand economic benefits."