Fashion Clothing Taipingniao Breaks Through Tight Encirclement

Recently, enterprises have announced the company's performance in the first half of the year. On July 15, taipingniao released the semi annual performance express of 2020, which showed that in the first half of the year, taipingniao achieved revenue of 3.217 billion yuan, a year-on-year increase of 3.09%; the net profit attributable to shareholders of listed companies was 121 million yuan, a year-on-year decrease of 8.55%.

In 2020, this is not an easy year, the performance of Pacific bird is still on the rise. In response, taipingniao said that the growth of performance was mainly due to the substantial improvement of new retail and e-commerce business, especially the growth of e-commerce sales in the second quarter was more than 30%.

In addition, the company also offers preferential rent relief and business support from the state on a year-on-year basis.

It is understood that as early as March, taipingniao took measures to deal with the epidemic with rapid response. It took the new retail business as the breakthrough point, and at the same time, it promoted the traditional online business to restore offline stores in an orderly manner, and the omni channel retail was rapidly restored, showing its retrograde and anti fragile organizational nature.

Moreover, taipingbird has always been committed to providing high-quality and cost-effective fashion apparel products for 20-30-year-old Chinese fashion youth, and is determined to achieve the strategic goal of "the preferred brand of China's new generation of fashion" by 2030. Based on the above objectives, Pacific bird has put forward a clear development strategy, namely "focus on fashion, data driven, online retail".

In addition, taipingniao actively promotes the optimization and adjustment of organizational structure and business model. Ningbo Beitian Fashion Clothing Co., Ltd., which was in a loss state, has formed a stable and sustainable profit model, and has entered a profitable state during the reporting period. The original unrecognized deferred income tax assets are recognized during the reporting period.

It is worth mentioning that in May this year, taipingniao announced that it had won the business of coppolella, an Italian street skateboard brand, in China to lay out the skateboard fashion brand sports market. Later, taipingniao, together with the star Ouyang Nana, jointly released the theme concept of "20 +" to further convey youth attitude and focus on youth culture.

In the first half of the year, there are few enterprises whose performance is on the rise. Taipingniao is an example. In recent years, more than 70% of the net profits of the clothing companies such as Pima and Nai Lang have declined in the first half of 2020.

In such a difficult situation in the first half of the year, taipingniao can guarantee the rise of its performance, which is enough to show its strength.