This Year'S Autumn And Winter Fabric Orders Have Been "Hit Hard", Whether The Inventory Can Be "Realized" In The Second Half Of The Year?
"We are going to have a holiday recently", which has become the idea of textile people.
But the reality is that the enterprises that have been saying that they are going to have a holiday are still in production. The trade boss who has just promised the merchandiser to have a holiday has suddenly received an order of tens of thousands of meters. Once the "machine opened, gold million Liang days" can no longer go back, but the market has not reached the time of large-scale reshuffle, textile owners seem to have been used to this day, the operation is more cautious.
to be on holiday? No, no more! Jiangsu and Zhejiang start to maintain above 60%!
"Now, we will be preparing for a large number of holidays until the end of August." Wang, who specializes in imitating silk fabrics, said.
After the long holiday of the Dragon Boat Festival, the market operating rate of the weaving market rebounded slightly. According to statistics, the operating rate of Jiangsu and Zhejiang decreased to less than 50% during the Dragon Boat Festival holiday.
In July, the weaving Market load entered a relatively stable space. The operating rate of water jet looms in Shengze region was maintained at 60-70%. The warp knitting machine in Changshu was started at 60-70%, Xiaoshao circular knitting machine was started at about 40%, and warp knitting in Haining area was started at 70-80%. Last week, due to the lack of water drainage in Jiapu area of Changxing, the reclaimed water reuse station was closed, which led to the large area of water spraying and printing and dyeing in this area In addition to this unexpected factor, the overall market start-up in Jiangsu and Zhejiang remained above 60%.
According to the survey, most textile enterprises have no strong intention to cut down the start-up significantly recently, and the textile boss is waiting for the right time to have a unified holiday. "We have no orders to do recently, and now we are running the machines to produce inventory. The pressure is increasing, but we dare not take a holiday ahead of time for fear that the workers will run away. Anyway, the hot weather is coming, and we will release it as soon as other manufacturers release it." Another spring Yafang fabric manufacturer Chen Zong also said.
Waiting for high temperature and selective holiday has become the main operation of textile manufacturers recently. Many textile enterprises will take the end of July as the holiday time point.
Can inventory be realized in the second half of the year?
In fact, the off-season production inventory is the routine of textile owners in July and August. These are all based on the expectation of "gold, silver and ten" in the second half of the year. Will late orders in the first half of this year return in the second half? In other words, can the realization of these inventories go smoothly in the fourth quarter?
According to a friend to Xiaobian, he recently visited the Chinese women's clothing cluster market, Hangzhou Sijiqing clothing market.
He said that since the store opened in early March, spring clothes have not been sold much. Many stores sell summer clothes directly, and then some spring clothes are returned to the factory and changed into autumn clothes. Some of them are overstocked in the stores. Although the stores also have stocks in the stores in the past years, this year is more than usual.
In fact, this is not the characteristic of Sijiqing clothing stores. In the first half of this year, most domestic and even foreign stores directly "collected" spring clothes and monopolized summer clothes. They planned to "resell" spring stocks in autumn, which also led to a significant decrease in autumn clothing demand. ?
Some clothing brands have begun to cancel the autumn and winter clothing orders:
American sports giant Nike said it had canceled about 30% of its factory orders before the autumn and end of the year shopping season;
Ralph Lauren, an American fashion luxury group, said it had cancelled about two-thirds of its autumn orders;
H & M said that the company will sell some off season spring stock in the autumn;
Levi Strauss & Co. (Levi Strauss & Co.), a US casual jeans brand, said it would launch some unsold basic garments in the fall.
This wave of operation, no doubt for the second half of this year autumn and winter clothing fabric sales buried a "thunder". Due to the retailer's cancellation of orders, the order quantity of upstream raw materials also decreased sharply, which also resulted in the poor sales of clothing fabrics in autumn and winter in recent years.
"Since the end of June, our orders have not been much. Every time a customer places an order of more than 1000 kilometers, the production and sales have been uneven every day, and we have been in the state of accumulated inventory. Now the inventory in the factory has been in nearly two months." Said a textile boss who produces Chunya textile.
For whether the inventory on hand can be realized, most textile owners shake their heads. "It's mainly the epidemic situation. Now the epidemic situation in foreign countries is still fermenting, which has a continuous impact on our domestic orders." A textile boss with a client, mainly a Hong Kong trading company, said, "orders shrank by a fifth in the first half of this year. I think it's hard to get better in the second half."
From the current inventory of weaving Market, in the late June, the accumulated stock of the market accelerated, but the terminal demand was still shrinking. Many foreign clothing and home textile brands were reducing stores, adjusting production plans, and becoming more cautious in purchasing grey fabrics. Although the domestic market is recovering, but the current domestic market is still unable to digest such a large amount of inventory, enterprises can only maintain the normal capital chain through their own methods.
Of course, for the textile boss, no matter how difficult, or to survive. In order to sell more and more children, I feel that they are making more and more copies. To borrow a textile boss's words: "through this year, next year is spring flowers"!
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