Layout Of Social E-Commerce! Four Hundred Million Videos Are Shorter Than That Of Music

On the evening of July 19, biyinlefen Clothing Co., Ltd. (hereinafter referred to as "biyinlefen"), the first shareholder of China's golf apparel, issued an announcement, saying that on July 17, the company signed an agreement of intent for merger and acquisition (hereinafter referred to as "Shanghai Weixiang") with Jiangxi Weichuan Network Technology Co., Ltd. (hereinafter referred to as "Jiangxi Weichuan") and Shanghai Weixiang Network Technology Co., Ltd. (hereinafter referred to as "Shanghai Weixiang") Referred to as the "agreement"). The company plans to acquire 100% equity of Jiangxi Weixiang company and promote the development of micro business in Shanghai.

Shanghai Weixiang promises that the above transaction plans to refer to the company's 2020 forecast net profit attributable to the parent company's shareholders after deducting the non recurring profit and loss, which is lower, and the total valuation is about 400 million yuan. Jiangxi Weichuan urges and guarantees: the net profit (before and after deducting non recurring profit and loss) promised by Shanghai Weixiang in 2020-2022 will not be less than 40 million yuan, 50 million yuan and 60 million yuan respectively.

According to the announcement, Shanghai Weixiang is a subsidiary of Micro Communication (Beijing) Network Technology Co., Ltd., which is listed on the new third board. Micro communication is an enterprise focusing on providing integrated marketing service solutions for social network and new media. It has a professional social E-commerce Team Based on Tencent and Sina social information communities.

Shanghai Weixiang is a leading short video marketing organization in China. With the data accumulation of we media and short video promotion, as well as the service advantages in content production, dissemination and drainage of quick hand and shaking tone platform, and combined with the professional marketing strategy of MCN service team, we provide high-quality video content production, short video we media, social we media and other carriers for customers Distribution and promotion services.

If the above-mentioned transaction is carried out smoothly, the multi grain e-commerce platform cooperated with jd.com will carry out live e-commerce related business with biyinlefen. With the help of the big data foundation of Shanghai Weixiang platform, as well as the advantages of we media, short video and live broadcast promotion for many years, we will realize the rapid connection between the carnavaldevenise brand and the online channel Strong brand promotion and online sales. Through this transaction, bitinlefin will cut into the short video content service and social e-commerce business, deeply lay out the short video field, and prepare to build a new retail e-commerce business including live e-commerce.

Biyinlefen said that the merger and acquisition is conducive to the company to better optimize the overall resource allocation, and give full play to the synergy effect with the company's brand marketing, which is in line with the company's development strategy of further focusing on new retail business. At the same time, it can input excellent e-commerce marketing talent team for the company, and improve the company's online business scale and profitability, which has positive significance for the company's sustainable development.

Mi Hanjie, an analyst at GF Securities, believes that if biyinlefen's acquisition is finally implemented, in addition to helping the company cut into the short video and social e-commerce track and increasing the company's net profit, it can also play a synergistic effect with the company's new brand Venice Carnival, because the brand positioning of Venice Carnival is younger, and the customers are receptive to short video and social e-commerce Furthermore, the future synergy of the two can enable them to seize the opportunity of the current retail channel reform, and realize overtaking and rapid development in corners with the help of new retail business.

According to the observation, biyinlefen's performance in the first quarter is better than that in the industry, and it is expected to rebound rapidly in the second quarter, and the sports shoes and clothing sub industry has a high degree of prosperity. In addition, as a leader in the domestic golf apparel subdivision field, biyinlefen has obvious track advantages, and it is expected that biyinlefen's future performance will continue to grow rapidly.

It is understood that bitinlefin attaches great importance to VIP traffic maintenance, and in the first quarter, terminal sales staff realized part of sales through community marketing and online drainage. With the increase of passenger flow, the terminal flow in April will recover. It is expected that the May June period is significantly better than that of April. The industry expects that biyinlefen's performance in the second quarter is expected to achieve positive growth. Since the beginning of this year, biyinlefen has been making efforts to activate its business through digital operation. In June, biyinlefen signed a strategic cooperation agreement with Tencent smart retail, reaching a consensus on digital marketing, smart stores and other aspects, integrating resources to jointly explore new retail.

Ju Xinghai, a researcher at Guosheng securities, believes that the epidemic has a negative impact on the terminal consumption of the clothing industry, while biyinlefen's early product optimization and later channel reform have obvious competitiveness in the integration process, and it is expected that the annual business performance will increase steadily. With the alleviation of the epidemic situation and the recovery of terminal consumption, it is expected that the revenue of biyinlefen will maintain a growth rate of about 10% in 2020. There is still room for the main brand biyinlefen to expand its stores. It is estimated that there will be a net increase of about 80-100 stores this year. The store efficiency can maintain a steady and slight growth under the company's strategy of "location adjustment + area expansion".

According to the announcement, Shanghai Weixiang has been focusing on Internet marketing communication and its own marketing software technology development for a long time since its successful transformation of Internet business in 2015. Through years of customer maintenance, team decision-making and sales mode accumulation, the company has laid a good foundation for its long-term and stable development. The company has successively carried out a large number of business cooperation on microblog, wechat, today's headlines and short video platforms. Since 2019, the company has determined to follow the development of the Internet in the next three to five years, focusing on short video and content live marketing, and gradually strengthening the investment in Independent Online red content e-commerce marketing business.

Up to now, Shanghai Weixiang short video department has reserved more than 40 complete video marketing teams with one-stop service of planning, directing, shooting, producing and disseminating.

According to the financial report, in 2019, Shanghai Weixiang achieved an operating revenue of 465 million yuan, a year-on-year increase of 13.43%, and a net profit of 96092400 yuan, a year-on-year decrease of 10.71%. By the end of the reporting period, the company's total assets were 578 million yuan, an increase of 15.25% compared with the beginning of the period.

Shanghai Weixiang said that from 2019 to 2020 will be the most critical two years for the company in terms of team integration, implementation of medium and long-term strategic transformation, capitalization, etc. the company hopes to achieve strategic upgrading and transition through the trial in 2019, and continue to expand the scale in the field of short video marketing in 2020. Meanwhile, the company will further explore the e-commerce marketing field to achieve high-quality e-commerce C The growth of terminal income.