Post Epidemic Era: "Textile City Cloud Business" Plan Released Eight Core Measures To Help Expand The City

On the afternoon of July 25, more than 100 textile enterprises in Keqiao joined hands, The "Textile City cloud business" plan was officially released. This is a seed enterprise cultivation plan launched by Keqiao District Bureau of Commerce and light textile city group in the post epidemic era to solve the problems of enterprise profit decline, order quantity decline and sales reduction. In addition, hot topics such as live broadcast and cross-border E-commerce were also shared and discussed on the event site.

The event was sponsored by Keqiao District Bureau of Commerce and Zhejiang China Light and Textile City Group Co., Ltd., and was hosted by online Textile City, cross-border e-commerce public service center of China Light and Textile City, and e-commerce promotion association of Keqiao District, supported by Alibaba global express. Tan Ke, director of Keqiao District Bureau of Commerce, Xu Jianzhong, deputy director of Keqiao District Bureau of Commerce, Shen Yuxiang, deputy director of China Light and Textile City Construction Management Committee of Keqiao District, Wang Baitong, deputy general manager of Zhejiang China Light and Textile City Group Co., Ltd., Han Chong, President of Keqiao District e-commerce promotion association, CEO of global textile network and online Textile City, and Cai Xiaohui, director of government affairs of Alibaba global express, The main responsible persons of the cross-border e-commerce public service center of China Light and Textile City, Taizhou chamber of Commerce, Lin'an chamber of Commerce, curtain fabric art association and major market companies of light textile city attended the meeting. At the same time, more than 200 Keqiao Textile enterprises attended the meeting.

At the press conference, Tan Ke, director of the District Bureau of Commerce, first delivered a speech. He said that with the steady development of domestic trade, Keqiao Textile industry has recently ushered in a "adverse market rise". In June, the total import and export value of Keqiao district was 7.789 billion yuan, with a year-on-year growth of 7% and a month on month growth of 66.82%. Among them, foreign trade exports reached 7.602 billion yuan, up 8.21% year-on-year and 68.79% month on month. This is the first time since the outbreak of the epidemic, the monthly growth rate of Keqiao's foreign trade exports has achieved positive growth. He believed that integrating Keqiao enterprises into the "Textile City cloud business" plan will further expand domestic and cross-border e-commerce business with the power of "cloud", and obtain new development under the epidemic situation.

Full of hope, vice president of Zhejiang Light Textile Group Co., Ltd. will try their best to overcome the difficulties in the first half of 2020! In the first half of the year, the group continued to launch a series of "0" contact efficient docking and communication services, such as cloud exhibition, cloud live broadcast, cloud docking, cloud release, etc., and at the same time, it provided a series of activities such as e-commerce training, procurement information push, shop opening preferential services, etc. These measures have laid a solid foundation for the launch of the "Textile City cloud business plan".

Subsequently, the guests participated in the launching ceremony of the "Textile City cloud commerce" program, hoping to further promote the textile enterprises in Keqiao district to cover the whole country and even the whole world through e-commerce with the help of "cloud" terminal, so as to greatly improve the marketing ability and competitiveness of Textile City Merchants.

On the spot, the District Bureau of Commerce signed a cooperation agreement with Alibaba global express. It can be predicted that this will bring new service support to Keqiao district enterprises engaged in cross-border e-commerce.

Han Chong, President of Keqiao District e-commerce promotion association and CEO of global textile network and online Textile City, announced the specific contents of the "Textile City cloud commerce" plan to the enterprises present. He said that the "Textile City cloud business" plan is committed to cultivating a number of seed users of e-commerce in China's light and Textile City, assisting the transformation and upgrading of textile city merchants, and promoting and marketing fabrics in a large-scale and accurate way faster and better. The plan covers eight core services including opening basic online shops, panoramic shop and product shooting, supply chain financial services, e-commerce knowledge training, textile procurement and supply docking activities, daily push of purchasing information, participation in market live broadcast and cloud exhibition, and cross-border e-commerce supporting services.

How to survive in the post epidemic Era
Hot topics such as live broadcast and cross-border E-commerce

This conference also invited a number of industry experts to share on current hot topics such as "live broadcast" and "cross-border e-commerce". Chen Jianzhi, general consultant of the Yangtze River Delta textile and garment industry innovation platform and graduate tutor of the design school of Taiwan practice University, shared the theme of "new textile and clothing e-commerce". Chen Jianzhi shared the methods and methods of brand promotion and product marketing by live broadcast of fabric B end short video. He believed that in the face of the epidemic situation, enterprises should ride the wind and waves to move forward. In the face of emerging marketing methods such as "live broadcast", enterprises should also ride the wind and waves and dare to innovate.

Cai Xiaohui, the government affairs director of Alibaba global express, shared the theme of "global express helps textile enterprises cross track brands to go abroad". Cai Xiaohui pointed out that the development potential of global B2C e-commerce is huge, and the advantages of China's supply chain are irreplaceable. Under the epidemic situation, the penetration rate of online shopping is increasing rapidly, and the policy dividend of cross-border e-commerce is a good opportunity for Chinese businesses to go abroad. He said that in the past year, express express had sustained strong growth and expected more suppliers to join in to develop global buyers.

Jin jucan, Secretary General of Keqiao District e-commerce promotion association, said, "in the post epidemic era, where is the e-commerce road for textile enterprises?" Theme sharing. Jin jucan believes that global textile network, online Textile City, or Alibaba global express are very good online platforms. Enterprises can listen to more, see more, try more, multi-channel online marketing expansion, based on the textile specialty, carry out the marketing upgrade of the quality, characteristics and supporting services of their own fabrics, and carry out the all-round "Textile City cloud business" development.

The successful conclusion of the "Textile City cloud business plan" conference also indicates the full opening of a plan and era. We will also look forward to the "Textile City cloud business plan" and cross-border e-commerce services to build a better business environment and provide a broader development platform for Textile City merchants.