China Is Not Short Of Companies That Can Make Quick Money, But Companies That Can Bear Hardships

China is not short of companies that can make quick money, but companies that can endure hardships. In 2020, Sino US relations will be treacherous. Many experts pointed out that this is the most difficult year for bilateral relations since 1972 when China and the United States broke the ice. In the face of drastic changes in the international situation, China's choice can only be to do its own thing well.

　1. Starting from a list of market value comparison

In 2020, Sino US relations will be treacherous. Many experts pointed out that this is the most difficult year for bilateral relations since 1972 when China and the United States broke the ice.

In the face of drastic changes in the international situation, China's choice can only be to do its own thing well.

In the first half of this year, the stock markets of China and the United States have witnessed a wave of market movements. The comparison between the two capital markets has also been seen in the circle of friends. The following picture may be familiar to all of us:

Compared with the number of technology giants in the U.S., the top 10 companies in a stock market are almost only found in a few industries such as finance, energy and liquor.

To be fair, this form is not so rigorous. Due to the different positioning of capital markets between China and the United States, it is not easy to generalize the structure of enterprises in the two countries only from the perspective of American shares and a shares. Alibaba, Tencent, meituan and other leading Internet companies in China have not listed in a shares, which makes a shares discount the representativeness of China's economy. However, with the opening of the science and technology innovation board, more and more high-tech enterprises represented by ant group will land in A-share market. The A-share market will become more and more representative of China's economy, and the embarrassing facts reflected in this table will gradually change.

However, we still have a deep reflection on the phenomenon. Both large banks, which are the core of China's financial system, or liquor brands such as Maotai and Wuliangye, are basically traditional enterprises. China's economy is "big water, big fish", they naturally achieved huge revenue and profits, and are favored in the capital market. In contrast, the leading enterprises in the United States are all in the Stand out in global competition , leading innovation in their field.

In the long run, China should really move from "economic power" to "economic power" A number of truly world-class innovative companies must be born. The development of these companies can not only rely on "demographic dividend", but also need "technology dividend" and "mode dividend" from innovation.

The super large single market with a population of 1.4 billion is the biggest foundation for China's development. However, we should face up to the fact that with such a huge consumption base, many Chinese enterprises are not willing to do the hard work of serving the real economy. They are more likely to make money and live faster than others.

Let's go back to this chart of market value comparison between China and the United States. In the United States, investors are concerned about the technical strength and innovation ability of technology companies. Apple, Google, Microsoft and Amazon, the four top four companies with market value, are all leading companies in the fields of intelligent hardware, cloud computing, operating system, logistics, etc. Facebook, which has the most traffic, is only fifth in the market value list, and its market value is not half that of Amazon. Netflix, the largest video entertainment company, even ranks in the top 10 by market value.

This is in sharp contrast to the logic of "saying must be called traffic" in China's Internet circle.

According to questmobile's 2020 mobile Internet panoramic ecological report released this month, in the past year, with the growth of users almost stagnant, the average monthly usage time of Chinese mobile users has increased by 12.9%, from 128.2 hours in April 2019 to 144.8 hours in April 2020. In particular, since the outbreak, Internet users have become more dependent on mobile Internet, and the length of Internet use has increased by 21.5% compared with daily use.

A large number of traffic companies, represented by Shuo Yin and Kuaishou, have benefited significantly from the growth of user duration. For them, the growth of user size and user duration means more advertising revenue. On the contrary, the platform providing entertainment content of "nipple music" has gained greater "counter trend growth" under the epidemic situation. However, without the development of the real economy, how long can such "easy money" earn?

Amusing ourselves to , published by American scholar Neil Boltzmann in 1985, criticizes that through television and network media, human beings are willing to become the vassal of entertainment and eventually become the species of entertainment to death.

2. Another business philosophy of Ali

For entertainment content companies, every user on the platform means their potential source of revenue. In the era of "entertainment to death", seemingly "neutral" technology is eating away at users. In the business model of technology maniacs, every user's time and attention can be harvested commercially.

Compared with these ostensibly lively emerging companies, "old school" enterprises like Ali have totally different views on "people". From the start-up, Alibaba has set up the mission of "let the world have no difficult business". The platform is to help ordinary people get more opportunities.

More directly, the "old school" companies like Ali have a more prominent idealistic color. In their view, technology is not "neutral", but is used to solve social problems.

January 25, 2020, new year's day. Alibaba announced a series of measures to "rescue Wuhan", becoming the first large-scale Internet enterprise to launch systematic anti epidemic measures. Subsequently, Ali launched a series of measures to help small and medium-sized businesses in the platform, such as "zero accounting period", and restarted the "spring thunder plan" in early April after 11 years, focusing on helping small and medium-sized enterprises, foreign trade factories and industrial belt businesses recover growth.

On February 6, Taobao took the lead in launching the "love to help farmers", promoting businesses to help farmers and bring goods through live broadcast

Ali's logic is very simple. The Internet should never exist apart from the real economy. Only when customers and businesses on the platform make money, can the platform have hope. The platform can not be the harvester of users, but should grow together with ecological partners.

According to the calculation of the research group of Renmin University of China, by the end of 2019, the scale of Alibaba's ecological employment has reached 49.76 million. For Ali, "people" is not a number to harvest, but the main body to create wealth with the help of the platform.

3. China needs companies that can endure hardships

It is much more difficult to be a platform that serves tens of millions of businesses and drives tens of millions of jobs than it is to be a pure Internet application with hundreds of millions of active users. Besides, Ali's investment in data is amazing.

Alibaba cloud is the largest public cloud platform in China. Its birth stems from the huge data demand of Taobao tmall as a commercial platform.

Unlike Tencent's Game track, Ali has always earned hard money as an e-commerce provider. By 2012, Alibaba's annual revenue was less than a quarter of Tencent's, and in 2009, when Alibaba decided to do cloud computing, Taobao's e-commerce business had just leveled off throughout the year.

At that time, competitors thought cloud computing was "old wine in a new bottle", but Ma Yun insisted on doing it: it invested 1 billion yuan in cloud computing every year for 10 consecutive years.

To do cloud computing and go to IOE is a very difficult decision for Alibaba. At that time, Ali was Oracle's largest customer in the world. Every year, the purchase scale of IOE (IBM's minicomputers, Oracle databases, and EMC storage devices) was huge, and the corresponding enterprise's counterpart sales were paid and promoted every year. Going to IOE means "starting from scratch.".

Wang Jian, then head of Alibaba cloud, once recalled that during the R & D period, development engineers got up in the middle of the night to deal with online failures, which became a common occurrence. Some engineers record children's laughter into cell phone ringtones, and colleagues wake up nearly 300 times in more than 200 days. "Now Alibaba cloud's achievements are paid for by engineers' lives," Wang Jian said.

In the first four years, Alibaba cloud had no performance and was criticized. At the most difficult time, 80% of the engineers left their jobs. Wang Jian was wronged to cry at the annual meeting

In October 2019, the database oceanbase independently developed by Ali broke the world record of database benchmark performance test, twice as high as the former world record holder. It was oracle that defeated oceanbase. Half a year ago, Oracle laid off large-scale staff in China, marking the end of the era of IOE.

It's exactly 10 years since Ali started cloud computing.

After a decade of hard work, Alibaba has not only solved its own data storage and processing problems through the cloud platform, but also opened its digital capabilities to the whole society as the third largest cloud computing platform in the world. In June this year, Li Feifei, the head of Alibaba cloud database, announced this year's "small goal": to help 1000 enterprises' go to o 'and complete 10000 sets of traditional data warehouses to the cloud ".

Alibaba has worked hard to do cloud computing, not only for itself, but also for those customers who need digital transformation and upgrading. "Good company" is not "alone", but through its own continuous investment to "benefit the world".

4. "Good company" is more valuable than "big company"

There is no lack of "big companies" in China today. No matter in the Internet or other fields, the scale of many leading companies in China has been in the forefront of the world.

However, big companies are not good companies. In the face of profound changes in the world and China's economy, we should pay more attention to the social value created by enterprises instead of user scale, revenue and profit. As Ma Yun said, big companies are not only big in scale, big in performance and big in market, but also have great responsibility, responsibility and structure. "

The present is undoubtedly an impetuous era, the fierce business competition, the rise and fall of the capital market. Many people tend to focus on the short-term data changes of enterprises, but it is difficult to see the long-term value of enterprises. In a short period of time to expand the scale of users, access to traffic dividends, of course, is easy. However, it needs "slow work" to help the real economy realize transformation and upgrading through the integrated operation of cloud computing, logistics, technology and financial services.

At this time, the strategic determination of a good company is not only for the needs of its own development, but also to meet the needs of the whole society.

In the past few years, the discussion on how to avoid China's economy from "Disenchantment" to "virtual economy" has never stopped. Whether the Internet economy is a virtual economy has been a hot topic of debate between Ma Yun and Zong Qinghou. Maybe now, we should take a fresh look at this issue.

Of course, the Internet can be a real economy, but it can also be a virtual economy. To make the Internet a real economy, we need to form a closed-loop of technology and Commerce and build new infrastructure.

Alibaba has made a fortune by serving small and medium-sized enterprises. From B2B, to C2C, and then to B2C, Alibaba has been working hard to build China's online business infrastructure almost by itself. To some extent, whether it is a commercial platform, payment technology and logistics system, Ali has made a solid "new infrastructure" in the past 20 years, which has benefited both enterprises and consumers, and has become a model for the deep integration of digital economy and real economy.

In 2016, Alibaba Zhangbei cloud computing data center was put into use, and Zhangbei's abundant wind and solar energy provided clean energy for the data center

It is gratifying that today more and more companies are joining the ranks of the digital enabling real economy. Cloud computing, 2b services, AI technology Tencent and many other companies are pouring into the track. They have realized that the value of the Internet is not only in the surface traffic operation, only by constantly expanding the business boundary of the company and strengthening the binding of the platform and the real economy can we win the future.

The company's pursuit of "growth" can not only be "big". When more and more companies solve social problems through continuous iteration and upgrading, and help the long-term economic growth, the ship of China's economy can go forward steadily.