The Environmental Pollution Caused By Fast Fashion Industry Is That Clothing Is Only Worn 7 Times On Average

The fast fashion industry causes great environmental pollution. We may not be able to control the fast fashion industry, but we can decide how to consume fashion and live a better life without fast fashion.

Who doesn't like indulgence? I love French fries so much that I order two portions of French fries to relax my body completely when I'm under pressure. It was only three steps from the front door, so the convenience of takeaway made it difficult for me to get rid of the temptation of sugar and salt. We are born with the transient pleasure of dopamine and ignore the long-term consequences. The same thing is happening in people's consumption habits.

The fashion industry generates 10% of global carbon emissions, more than both air and sea transportation combined. The fast fashion industry has left a huge environmental impact on manufacturing and processing. Harmful dyes bring colorful clothes, but also cause serious pollution to water purification. It takes more than 85% of the waste gas to be released over 200 years. From time to time, there is nothing we can still think of as burying and buying clothes. Why do things turn out like this?

The happiness index of fast fashion is getting lower and lower

In this era of low-cost manufacturing and social media, it has never been so easy to discover or buy the latest trends. Fast fashion continues to implement the harmful concept of "people need to keep buying clothes". It brainwashed the public through online promotion, enabling consumers to constantly buy cheap and low-quality clothes and pursue these misguided clothing concepts. According to the statistics, consumers will only wear the latest items in the back of the wardrobe about seven times. The average number of clothes used has been reduced by 15% over the past 36 years. Fast fashion's message mistakenly equates following trends with having style. On the other hand, consumers collectively worry that clothes are always too old, not fashionable and not enough.

Unlimited pages and customized recommendations don't make this easier, and breaking the fast fashion addiction is very difficult. Research shows that buying new items can increase consumers' happiness, but not for long. Happiness index will quickly fall back to the normal level after purchase, but consumers have been locked in by the feeling of quickly clicking the purchase button. Women spend an average of $125000 on clothes in their lifetime. Who's ever met someone who said they had enough clothes? Retail therapy literally means "making people happy by shopping.". After all, our brains can't detect the production of endorphins because hamburger is still h & M.

However, it was a turning point for us to change the habit. Brain Chesky, CEO of airbnb, says people travel less often and choose closer destinations. This represents less aviation carbon emissions and more road travel. As companies start hiring and pay freezes, consumers care more about their wallets. Because everyone stays at home all the time, it's not necessary to dress up. Everything is simple.

Buy less, buy well

Is Steve Jobs famous for his black sweater. Emmanuelle alt, Vogue's French editor, is particularly fond of a uniform with a jacket and trousers. What they have in common is that they always know what to wear. They are loyal to the same style. They simplify the look. It's a Zen style that fast fashion can never replicate.

The same goes for buying something better. Buy quality clothes that will last for a long time. Look at clothes with organic cotton, bamboo and silk labels. These fabrics will not produce too much pollution in the production process. For example, the brand reform leads to a deep sense of fashion. About 74% of millennials prefer sustainability conscious brands, so it's not surprising that these brands have maintained an annual sales growth of 60% since 2014 and a turnover of more than $150 million in 2019.

Another popular mainstream investment concept is the average cost per dress, which is defined as the number of times you wear a piece of clothing divided by the cost of the dress. The more times you wear a certain item, the cheaper it will be. So, stick to the idea of "dress at least 30 times," and don't buy clothes that you can't wear that many times. Love your wallet and love the earth.

For every problem, there is always a solution. Under the fashion, if consumers can't give up the fashion completely, then they can't try it completely. Companies like rent the runway, or itari San, use a subscription model to deal with regular clothing delivery methods. And consumers don't have to worry about wearing new clothes every day.

We are all experiencing a new way of life that we have never seen before. Buying less is an option today: the greenest and most sustainable jacket is the one that's already in your cupboard.