How To Deal With The Crisis In Fujian?

In Fujian, both the scale and the scale of the textile industry occupy an important position. As an important industry in Fujian Province, its textile shoes are subject to the scale and influence can not be underestimated. It is reported that in 2019, the textile, footwear and clothing industry in the province achieved a business income of 1.1 trillion yuan, of which the textile and clothing industry achieved 740.6 billion yuan, ranking the fifth in the country; the footwear industry realized the business income of 361.8 billion yuan, and the scale of sports shoes ranked first in the country.

Affected by the epidemic situation, the textile, footwear and clothing industry in Fujian Province is also faced with various difficulties and challenges. However, relying on decades of industrial development accumulation in the region, its complete textile, footwear and clothing industrial chain has become the biggest foundation for the province to cope with the crisis. In addition, through active adjustment, we can turn danger into opportunity.

Rebuilding sales with the help of "new economy"

It is reported that since the outbreak of the epidemic, the textile and clothing industry in Fujian Province has been faced with the phenomenon of overseas customers' delay and refund, and the increasing pressure on export sales. Therefore, to a large extent, it has accelerated the transformation of regional enterprises' export to domestic sales and offline to online sales, and responded to market pressure with the help of new models and new business forms such as online Red economy, sharing economy and social economy.

Facing the difficult situation that more than 80% of physical stores were closed and offline sales almost stagnated, Anta actively responded and shifted its business focus to online. By launching the company and franchisees to open the "full retail" mode, Anta has changed from "waiting for customers" to "going out to find customers".

The company has adopted the "all staff retail" mode. From senior executives to ordinary employees, from sales to backstage support teams, the company has mobilized more than 30000 employees and dealer partners to participate in the development of new marketing models such as online wechat business, online marketing and community marketing. It also links the supplier system in the first time, integrates the production capacity of the supplier factory and the situation of employees returning to work in a timely manner Adjust the order allocation and smooth the supply chain circulation of industrial chain.

It is reported that the "all staff retail" has accelerated the recovery of Anta's offline production capacity. The performance in May was the same as that of the previous year, and the momentum was rapid in June. In particular, during the "6.18" promotion period, the cumulative turnover of e-commerce reached 1.43 billion yuan, up 78% year-on-year.

Talented men's wear launched more than 2000 stores across the country to "live with goods.". In order to effectively promote the strategy, the talent also reduced the proportion of "futures system", adjusted to a "distribution system" more suitable for rapid response, and worked hard on new technologies, new materials and new styles to attract young customers. In the same way, Qipai achieved a sales of nearly 4 million yuan in 6 hours with popular anchor.

According to the introduction of the industry and marketing department of Fujian Province, it is an important measure to promote the online circulation of all kinds of textile industry in Fujian Province, Build online and offline integrated marketing system.

Diversified expansion terminal

In the first quarter of this year, the colorful fox only received 60% of the previous year's orders. In the face of severe foreign trade situation, the company chose to take the initiative to change. In the communication with customers, enterprises found that the demand for indoor sports products such as yoga clothes increased significantly. Based on such market changes, colorful fox swimwear has been adjusted. With the help of the similarity of production process, the production of swimsuit is extended to the production of light sports products such as yoga suit and fitness suit. After the small batch production and shipment, customers continue to pursue orders. Since the outbreak of the epidemic, yoga clothing orders sales have exceeded 70 million yuan. Then, the enterprise extended the production to elastic pants, fashion protective masks and other fields. Through such a contingency, the company's annual performance is expected to be the same as last year.

At present, the textile terminal products in Fujian Province are mainly shoes and clothing, and the development of industrial textiles and household textiles is relatively backward. In addition to the high market share of mainstream footwear and clothing brands, some enterprises have the phenomenon of following the trend in brand cultivation and product design, and the product homogenization is serious. Under the epidemic situation, the short board has become increasingly prominent. In the future, the function of textile terminal products will be strengthened, and the terminal application scenarios will be accelerated to extend to a wide range of fields. Therefore, Fujian textile footwear industry needs to speed up the development of diversified terminal products to increase the ability of regional industries to resist risks.

It is reported that since the outbreak of the epidemic, textile, footwear and clothing enterprises in the province, under the guidance and assistance of governments at all levels and relevant departments, have made an urgent cross-border transfer of production and supply of medical protective materials. Thanks to the solid industrial foundation, in a short period of time, the number of mask manufacturers increased from 8 to more than 230, and the number of medical protective clothing manufacturers increased from 1 to more than 30. At present, the province is promoting the extension of the industry and expanding the downstream industry chain. In terms of clothing, accelerate the development of a new generation of fashion, functional and smart clothing; expand the industrial chain of textile fiber production, non-woven, processing equipment, and finished product application, and promote the development and application of industrial textiles for medical and health materials, safety protection, public emergency, and new infrastructure; in the shoe industry, guide enterprises to accelerate the development and application of functional footwear products and expand correction Shoes, personalized shoes, medical products, etc.

Tapping the potential of high-end supporting facilities

As the first three-star green industrial building project in China's textile industry, Anton new factory of Fengzhu textile has entered the stage of equipment mobilization and commissioning, and is expected to be put into use by the end of September this year. It is reported that all aspects of the plant adopt energy-saving and environmental protection design: 36000 square meters of solar photovoltaic system is set up on the roof, with an annual power generation of 5 million kilowatt hours; the reclaimed water reverse osmosis membrane system with two-stage reuse design can make the sewage reuse rate reach more than 50%; four flue gas recovery and treatment equipment can effectively recover and purify waste gas, and carry out waste heat recovery, which can reduce 5000 tons of emission a year Standard coal The new factory will also adopt 25 intelligent green high-end equipment technology, which is an intelligent and green modern dyeing factory.

At present, the development of global fiber materials is developing in the direction of multi structure, multi-function, super performance, intelligence and green, and the industrial application is deepening, which is expanding new space for the development of textile and clothing industry. Under the crisis, many textile, footwear and clothing enterprises in the province, especially the upstream enterprises, insist on investing funds to implement technological transformation, continuously promote the transformation of green, intelligent and high-end, and tap the potential for further development and improvement.

Huafeng Huajin company, located in Putian, continues to promote green transformation, build a low-carbon, green and circular industrial chain, and enhance the ability to resist market risks and cope with them. At present, the project of Huafeng green fiber industrial park is accelerating, implementing the recycling of green fiber and waste textiles, developing recyclable fiber raw materials, researching new textile fiber raw materials, developing green fiber materials and products, and accelerating the transformation and upgrading from traditional materials to green fibers. Today, Huafeng has a design and R & D team of more than 300 people around the world. Relying on the strong R & D force, we independently developed more than 300 new materials and varieties such as fashionable and comfortable fabrics and green functional textiles, and obtained 207 patents. Although affected by the epidemic situation, the shipment decreased, but the advantages of product characteristics are still, the company's revenue in the first half of the year was basically flat.

In Nanping, Minrui synthetic fiber has increased its R & D and innovation efforts, and has shifted from low-end recycled polyester to full-scale production of ES fiber. At present, orders are in good condition, and full load production is expected to increase the annual output value by more than 60%.

In Changle, an important textile industry town, Yongrong holding is speeding up the construction of Jinjiang science and technology intelligent, green differentiated nylon fiber and other key projects; Jinlun high fiber continues to promote the R & D and industrialization of high-performance PTT fiber and its composite fiber, aiming at the short board to make up for the lack of high-end industrial support.

However, there is still a large space for the development of high-end fiber and high-end textile and garment industry in Fujian Province, and there is still a lot of room for the development of high-end textile and garment fabrics One step transformation and upgrading direction.