Ming Ni Fei Brand Focusing On Women'S Underwear Won 10 Million Yuan Pre-A Round Financing

With the outbreak of this year's epidemic, more and more people pay more attention to the health of the body, and sportswear has also become a popular dress. However, although there are more and more subdivided categories of sportswear, sportswear exclusively for women is still relatively scarce.

It is worth noting that Jiang Mingzhou, the founder and CEO of minneon brand, which focuses on women's sportswear, said that based on functionality, comfort and safety, from three corresponding dimensions of structural design, fabric and technology, the company worked with the team to design its core product, namely professional sports underwear.

As Jiang Mingzhou is also a sports fan, he has higher requirements for women's sportswear. He once said, "as a sports enthusiast, I have two demands for sportswear, beauty and quality. However, there are few sportswear brands in the market that can meet these two conditions at the same time. "

Ming Ni Fei grasps the rare shortcomings of the market, and at the same time understands women's demand for sports underwear, as well as more or less functional, comfort, safety and other defects in the sports underwear market.

Ming Ni Fei strictly controls the quality of the supply chain in terms of technology. The design team communicates with the manufacturer personally and constantly polishes the products. At present, the sports underwear has the characteristics of both comfort and support.

Recently, Ming Ni Fei has completed the pre-A round of financing with RMB 10 million, and the main investor is Hongtai investment. Jiang Mingzhou said that this round of financing is mainly used to continue the research and development of core products, online and offline Omni channel new retail system upgrading, cloud dealer channel laying and brand promotion. Open the offline sports scene and online marketing scene, and form a new retail closed-loop of Omni channel social networking.

The person in charge of Grand Pacific Investment said that we are very optimistic about the professionalism of the team. The division of labor and cooperation within the team are very reasonable, and each of them performs his or her own duties. She has many years of experience in the field of fashion design, and she has rich experience in the field of fashion design. Ming Ni Fei's business model is also carried out very well, I believe that after strengthening marketing, it will be liked by more audiences.

According to reports, Jiang Mingzhou is a military personnel who has been engaged in informatization work in the army and has 25 years of experience as an Internet big data architect. He is mainly responsible for building the business model and digital operation system of Ming Ni Fei.

Wang xijue, the design director, graduated from ESMOD Institute of fashion design, majoring in women's underwear design, responsible for the design of brand core products; the rest of the core members of the team are sports enthusiasts with relevant experience.

With a professional team, experienced business leaders, and the macro underwear market demand, minneon's development prospects are very optimistic by many people.