Detonate 2020China Joy Erkeqi Bomb, Hand In Hand With Silver Soul To Continue The Wonderful House Of Everything!

As the most familiar circle culture, the second dimension is one of the earliest "out of the circle" culture. With the rapid growth of consumption capacity in Z era, the consumption market potential of the second-dimensional circle culture gradually shows great potential. How to take the second dimension as an opportunity to show the concept of brand rejuvenation to consumers and complete the transformation of brand rejuvenation has become one of the market topics that brands must face.

August 31, 2020, Erke United with tmall youth laboratory, carrying Pro ?? The exhibition hall of joy's "silver war" will be a beautiful show.

CJ, tens of thousands of people packed into the house

At China joy's largest second yuan Tonghao meeting in China joy, erkeqitan and Yinhun moved the "house of everything can be carried" to the scene of the event. With the help of the festival platform of tmall youth laboratory, it attracted the attention of a large number of online and offline silver soul powder.

Erkeqi plays x silver soul to label the hard core of the second dimension

The blade of gold and the soul of silver are the joint names of erkeqi bullet and the God level animation "silver soul". On the advantages of erkeqi's new technology and domestic products, it integrates the rich spiritual culture of characters in silver soul, and brings sports and love to young people at the same time.

Qi Tan Pro running shoes -- Golden blade, inspired by the characters of golden time in silver soul animation, is a running shoe with both sense of speed and aggressiveness. The iconic kimono with black background and golden cloud pattern on Jinshi's body is skillfully integrated into the upper of the shoes, and the floating light treatment of stars all over the sky is carried out, supplemented by the new foot feeling of Qitan technology, which is soft and floating, so that young people can have the edge of Jinshi fighters at any time when they are in the sport.

"Pursuing love and relaxing life" is the spirit conveyed by the soul of silver. Its design inspiration comes from the silver soul of the protagonist Bantian Yinshi. It not only creates a classic Japanese style shoes, but also uses deconstructive aesthetics multi-material splicing to restore ayin's classic white bottomed blue flower kimono. More importantly, the "sugar" label on the tongue reminds people of ayin's love and persistence in things they like. When the shoe looks like this, coupled with the super feel of relaxed and soft, one second can ignite people's courage to fight to the end with their love.

Design power generation, IP energy storage, define new trend

At the media Salon of hongxingerke, Yinhun and China joy, Ke Qingmei, chief Innovation Engineer of Erke and Qitan product designer, interpreted the original intention of hongxingerke and Riman for the first time, hoping to bring Yinhun with different perspectives to fans. Through the gold blade running shoes and silver soul board shoes, which contain the spirit core of silver soul, play with fans to convey the sense of technology and comfort brought by strange bomb technology. Just like the protagonist of silver soul, no matter what state of life, they can carry all kinds of problems and easily pursue their love.

Ke Qingmei, chief innovator of Erke and product designer of Qitan

In addition, Xie ganglin, deputy director of Erke commodity research and development center, also announced to the majority of Yinhun fans that the follow-up silver soul co branded clothing is expected to come into the market at the end of August, and fashion life products related to Yinhun IP will be launched every quarter. The combination of Hongxing Erke's black technology and Yinhun's most classic scenes and roles will continue to surprise fans.

Erke products Xie Lin, deputy director of R & D Center

Erkeqi was full of vitality and sold out in one minute

Not only in the event of China joy, 520 pieces of "silver soul" Limited gift box for cross-border cooperation of erkeqi bomb and silver soul were sold out in one minute in the official flagship store of Hongxing Erke tmall! Qi Tan series sold out again!

Enter the new era of science and technology, create a new life

Erke Taking "new domestic products of science and technology" as the core of brand strategy, through continuous research on unique black technology, we can interpret our original intention of "scientific leading" brand, and bring the best cost-effective running shoe technology to consumers. On the other hand, through self innovation, we can establish effective emotional connection points from various fun and interesting youth circle culture, and export our brand new brand image.

Hongerke will continue to create a brand with the same age as Sinochem, which will keep the brand image of "Sinochem" and "Sinochem" continuously.