National Flag Sportswear Licensed For Beijing Winter Olympic Games Appears For The First Time

Due to the epidemic, Japan's marketing plan for the Tokyo Olympic Games has been affected. In contrast, Anta's preparations for the 2022 Beijing Winter Olympics are still in progress and have not been affected.

According to the national flag law, goods bearing the national flag are not allowed to be sold unless authorized by the state.

It is reported that the first clothing in history is the national flag sportswear of Beijing 2022 Winter Olympic Games jointly released by Beijing Winter Olympic Organizing Committee and Anta Group in Shanghai Bund. Anta is the official partner of Beijing Winter Olympic Games.

It is understood that the national flag sportswear is divided into four series: the national flag classic, the national team equipment, the star series and the "born and go" series. The first two series are mainly T-shirts and vests. The color is white and red, and the national flag is centered. Anta and the Winter Olympics logo are embellished. The latter two series do not fully use the national flag or national emblem.

As it is also the first time to launch the national flag products, the Winter Olympic Organizing Committee has very strict requirements on this cooperation. Han Zirong, full-time vice chairman and Secretary General of the Beijing Winter Olympic Organizing Committee, said in his speech that the Beijing Winter Olympic Games is a major landmark activity at an important historical node in China, which is of great and far-reaching significance for displaying the national image, promoting national development and inspiring the national spirit.

It is worth noting that the "Winter Olympic flag" was officially put on sale in Anta tmall flagship store at 0:00 on July 27, and three flash stores in Beijing and Shanghai as well as Anta offline flagship stores in important cities in China will also be put on sale simultaneously. "Winter Olympic flag" in the price, compared with Anta brand other ordinary clothing, will be 2-3 prices higher, and can not be discounted.

For the reason why the national flag sportswear can be launched for the first time in history, some sports marketing experts said, "it has a lot to do with the holding of the Winter Olympic Games in Beijing. The superiors have previously proposed to let 300 million people go on ice and snow. In addition, Anta has cooperated with the China Olympic Organizing Committee for 11 years, sponsoring Olympic costumes for 32 Chinese sports teams, which can give a great exposure to the Winter Olympics."

Wu Yonghua, executive director of Anta Group and CEO of professional sports brand group, said that since becoming the official sports clothing partner of Beijing 2022 Winter Olympic Games and winter Paralympic Games in 2017, Anta has been committed to providing professional sports equipment and services for China's ice and snow athletes and actively promoting China's ice and snow sports cause with its strong resource integration ability and scientific research strength rapid growth.

Anta people are very proud to be able to undertake the design and development of national flag sportswear for Beijing 2022 Winter Olympic Games, and sincerely hope that this series of products can make the national flag sportswear of Winter Olympics licensed commodities come into life and become a symbol of people's confidence.