Exclusive Interview: Chairman Chen Jinkang Talks About The Development History Of Porter Bonway

Zhongshan Porter Bangwei Clothing Co., Ltd. was founded in 2002. The company provides customers with high-quality, novel, fashionable and popular products and warm and considerate services. The products are mainly knitted T-shirts, sanitary clothes and sweaters. The finished products are supplied to domestic brand monopoly direct sales and large chain clothing supermarkets. In Guangzhou HongMian International Clothing City, there are two marketing departments and sample exhibition halls. The business connects with the national garment customers and provides customers with high-quality R & D, production and after-sales services.

Today, we have the honor to interview Mr. Chen Jinkang, the chairman of Zhongshan Porter Bangwei Clothing Co., Ltd. next, let's listen to his analysis of the company's future development plan and current market!

President Chen Jinkang: Hello, members of the world clothing, shoes and hats network. I am the founder of portbonway clothing in Zhongshan City and the president of Zhongshan Fashion Designers Association.

World Service: please introduce yourself and your company. Thank you

Chairman Chen Jinkang: our company was founded in 2003, and 2003 was also a year of the rise of the clothing industry, especially in the leisure sector. In 2003, the supply of goods was in short supply, and the business was relatively easy to do. At that time, the whole industry was still in a relatively conservative state, because the number of orders and investment was relatively small, we boldly invited designers as the product focus after the establishment of the company in 2003 In 2004, we invited stars and singers as the image spokesmen of the brand. Since 2004, we have been doing the brand on a large scale. We have increased investment in the integrated industrial chain of talents, design and production, including sales. Therefore, in 2004, we have established our own brand, and we have made outstanding achievements among our peers. In 2006, we have developed a second brand At that time, the market was in short supply. The company was bold in terms of sales volume and production volume. The company invested a lot of money in production and sales, including the establishment of our own industrial park in Shaxi, Zhongshan. We provided a good backing for the company here. The company bought an industrial park here in 2008, and after the industrial park was established, the company established an industrial park Large scale production, development and operation, and I'd like to focus on 2008. 2008 is the best year for our company's development. In fact, the financial crisis in 2008 is a turning point for our company, and it is also a year for the company's largest development. Because we buy land, build industrial parks, attract investment and find spokesmen, we have made outstanding achievements in the industry in 2008 After 2008, we began to contact foreign trade, because the domestic market is relatively stable. In the past 10 years, the company has established foreign order business with 20 or 30 countries, which is also the best year for foreign trade. From 2008 to 10, China's manufacturing industry and brand development are becoming mature. As a whole, we still dare to invest in the clothing industry because we do The first is to design, develop and innovate clothing. The second is quality. Products are the foundation. In Zhongshan, we refined the whole industrial chain, standardized the brand, and systematized it.

In 2020, we encountered another difficulty. After 18 years of development, the company still has a solid foundation. We have alleviated the transformation and upgrading of the Internet, especially the live broadcasting. This year, many physical stores are very difficult. We have Internet and e-commerce live broadcasting to ease the pressure and ensure that the company does not lose money. It is also relatively smooth, but in the long-term development From the point of view, live broadcast is just a channel. We still need to innovate in the design section. In terms of production quality, we should satisfy consumers and provide good service for our customers. Now we all know that it is the Internet celebrity economy and fan economy. We should make all the people who have bought our products have the ability to buy back, and become our loyal fans, and I am also the one We are loyal members, so the future development is also the era of the Internet, craftsman spirit, intelligent manufacturing, to do high-quality, innovative, creative clothing, because the future of the post-90s, after 00 their own ideas are different, their ideas are more international, and different from the traditional thinking, now all need personalized, quality, cost-effective products, now the Post-00 is also They are almost 20 years old. Their demand must be internationalized, high-quality and cheap, and innovative ideas. This is a future development trend. We will make some changes online and offline. In 2020, some industries have been achieved and some industries have been eliminated. Due to the international competition, the company needs to make some internal adjustments after the epidemic and focus on a certain point. Because I am also the president of the designers association, we should give full play to innovative thinking and take innovation and creativity as the top priority of products, especially in Zhongshan Representative is also the core competitiveness of our company. In the future, we still need to do well in brands. Because China lacks brands, Chinese young people especially need designer brands. What they need are things with connotation, products with design inspiration and products that are in line with international standards. This should be a demand of young people in the future.

Worldservice: OK, thank you

Editor's note:

? ? After several hours of contact, the reporter from www.worldservice.com learned the secret of success of Chen Jinkang, chairman of Porter clothing. He was a clothing man and entrepreneur who settled down in Shaxi, Zhongshan from Dongyang to Guangzhou. Chen Jinkang successfully created his own kingdom. When we entered the porter clothing Shaxi Industrial Park, there was a booming production boom. Chen Jinkang was not only a young and energetic enterprise At the same time, he is also the president of the caring and enthusiastic Association. He undertakes the central Designer Association and has made a lot of little-known contributions and work. He said that he is confident to let Zhongshan and Shaxi enterprises go abroad, especially when it comes to the future development. Chen Jinkang, with a sharp thinking of Zhejiang businessmen, has made great contributions to the future clothing industry It must be based on fashion design innovation. As the leader of the designer association, we must guide everyone in this aspect from now on to make it clear that enterprises with innovative ability will survive in the future. We are optimistic about such an excellent young entrepreneur. Worldservice will continue to pay close attention to the development of Porter's clothing. Finally, we would like to thank Chairman Chen Jinkang for taking the precious time to accept the interview with worldwear.