China International Home Textile Product Design Competition Opens

On August 13, 2020 "Zhangjian Cup" China international home textile product design competition was officially opened. More than 500 sets of entries from enterprises, colleges and independent designers at home and abroad fully demonstrated the current "fast fashion, slow life" new way of life.

The theme of this year's competition is "fashion · life". For the first time, the popular trend of Chinese home textile is introduced into the design competition, so that fashion can lead the development of China's home textile industry. The theme of the competition focuses on guiding home textile design to face young consumers, so that fast fashion and fast consumption gradually become the next development point of home textile industry. At the same time, the competition pays more attention to the exploration and promotion of young designers, establishes the "designer future star" award, and opens online evaluation activities to the public. The purpose is to let more design talents join the Chinese home textile industry, let more people pay attention to the good design of home textile, and then promote the virtuous circle development of the whole industry.

Wang Yi, vice president of China Household Textile Industry Association and senior craftsman, Xu Xinmin, vice mayor of Nantong Municipal People's government, and other leaders and guests attended the evaluation meeting of the competition.

At the review meeting, Xu Xinmin said that after 15 years of development, "Zhangjian Cup" competition has become one of the international home textile design competitions with large scale, high level and strong influence. The competition not only built a good platform for Nantong to cultivate home textile designers, but also added vitality to the development of Nantong home textile industry. It played an important role in promoting the transformation and upgrading of home textile industry to intelligent, high-end and ecological direction.

In the extraordinary period affected by the epidemic situation, China Nantong international high-end textile industry expo 2020 was successfully held in Nantong. "Zhangjian Cup" competition and Textile Expo, two international and high-level activities, have promoted the development of Nantong textile industry. In the future, Nantong will play a more important role in attracting new high-quality products to the international market Quantitative development. " Xu Xinmin said.

As the executive director of the evaluation committee of the competition, Wang Yi said that in the past 15 years, almost all the well-known domestic textile enterprises in China have participated in the Zhangjian cup. The first design competition attended and understood by home textile design practitioners since they entered the industry was also Zhang Jian cup. The competition has become a yardstick to measure the development of industry design, and has gradually become the city card of Nantong, the host city. The competition let the industry realize the importance and necessity of design for home textile product research and development, at the same time, it has cultivated countless design talents for the industry.

2020 is a year full of challenges for the home textile industry, and the whole industry and enterprises have encountered many difficulties. But judging from the overall competition situation this year, the number of works is no less than that of previous years. This shows that although affected by the adverse impact of the epidemic, the home textile enterprises still practice hard, pay attention to product design and development, and are still full of confidence and hope for the development of the industry. At the same time, it also reflects the strong development vitality of the home textile industry as China's livelihood industry.

With the vigorous growth and development of China's home textile industry, "Zhangjian Cup" competition has become a banner of China's home textile design. In the future, it will continue to practice and explore the original design, talent cultivation, brand promotion and other aspects, and continue to help the transformation and upgrading of China's home textile industry.

The meeting was presided over by Ni Jianming, director of Nantong market supervision and Administration Bureau

This year, Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association, is the director of the evaluation committee of this competition. Wang Yi, vice president of China Household Textile Industry Association and senior arts and crafts artist, is the executive director of the evaluation committee of the competition. Yan Weiyuan, vice president of the design and Research Institute of Tianjin Academy of fine arts and deputy director of the art creation research center, is the press spokesman of the competition. Members of the competition evaluation committee include: Wang Jian, director of the Department of textile and fiber art and design, School of design, Nanjing Institute of art; Liu Xiaorong, Professor of Yunnan University for Nationalities and promoter of UNESCO's revival and development of traditional handicrafts; Zheng Xinlan, President and chief designer of Zhejiang Jiatai arts and Crafts Co., Ltd., one of the top ten "most beautiful craftsmen" in China; Zheng Xinlan, master of Arts and crafts of Zhejiang Province; Jia Jingsheng, professor and doctoral supervisor of Academy of fine arts of Tsinghua University; Qian Xuemei, director of home textile design specialty of Jiangsu Institute of engineering, leader of household textile design brand in Jiangsu Province and senior designer of Chinese home textile industry; Weng Hesheng, honorary president and professor level senior engineer of Shanghai Household Textile Industry Association; Cui Pingping, visiting professor of Italian Institute of fashion design and Asia Pacific Design Director of Constantine design group.

Zhou Jian, Deputy Secretary General of Nantong Municipal People's government, presented an appointment letter to the judges

After that, the judges came to the exhibition hall to watch the sand painting performance created by Nantong sand painting artists for the "Zhangjian Cup" competition - "looking back on the" Zhang Jian Cup "for 15 years, tracing back to the 15 years since the competition was founded in 2006. After the performance, the judges visited the entries carefully and selected them professionally and strictly.

Wang Jian, director of the Department of textile and fiber art design, School of design, Nanjing Institute of Art

Liu Xiaorong, Professor of Yunnan University for Nationalities and promoter of UNESCO's revival and development of traditional handicrafts

Zheng Xinlan, chairman / chief designer of Zhejiang Jiatai arts and Crafts Co., Ltd., one of the top ten "most beautiful craftsmen" in China

Jia Jingsheng, professor and doctoral supervisor of Academy of fine arts, Tsinghua University

Qian Xuemei, director of home textile design major of Jiangsu Institute of engineering, leader of household textile design brand in Jiangsu Province and senior designer of Chinese home textile

Weng Hesheng, honorary president and professor level senior engineer of Shanghai Household Textile Industry Association

Cui Pingping, visiting professor of Italian Institute of fashion design and Asia Pacific Design Director of Constantine Design Group

The competition will last for two days. Under the supervision of notaries, awards such as "2020 China home textile product design award", "China Home Textile Fashion Award", "China home textile future designer star" will be awarded. The award ceremony of "Zhangjian Cup" competition will be held on September 2.

2020. The organizers of the "Zhangjian Cup" China international home textile product design competition are: China Household Textile Industry Association, textile industry branch of China Council for the promotion of international trade, Frankfurt Exhibition (Hong Kong) Co., Ltd. and Nantong Municipal People's government; The organizers are: designers branch of China Household Textile Industry Association, Nantong market supervision and Administration Bureau, Publicity Department of Nantong municipal Party committee, people's Government of Tongzhou District of Nantong City and people's Government of Haimen District of Nantong city; The co organizers are: bed products professional committee of China Household Textile Industry Association, cloth art professional committee of China Household Textile Industry Association, towel Professional Committee of China Household Textile Industry Association, and dealer Professional Committee of China Household Textile Industry Association; the supporting unit is 91 home textile network.

"Zhangjian Cup China International Home Textile Product Design Competition" was founded in 2006. It takes "fairness, justice, professionalism and innovation" as the principle of the competition, serves the industry enterprises and designers as the purpose, and improves the design level of Chinese home textile as the goal. After more than ten years of continuous development, "Zhangjian Cup" competition has become a window for the promotion of home textile brand culture and a platform for designers to communicate. It is the most authoritative, professional and influential home textile product design competition in China.

The scope of the competition is: original home textile products with independent intellectual property rights. The scope includes: bedding, cloth, napkins, household accessories (textile materials), etc.