Biyinlefen Performed Brilliantly, And Its Revenue Increased By 7.03% In The Second Quarter

In 2020, there are not many brands to achieve revenue growth. At the same time, we can see the strong vitality of brands and their unshakable position in the market. Recently, the latest quarterly reports of the first half of the year have been presented one after another. Of course, biyinlefen, a famous golf dress in China, also released its financial information for the first half of the year on the evening of August 12. Biyinlefen is one of the brands that have achieved the latest quarterly growth.

According to the latest financial information of biyinlefen, the operating income in the second quarter increased by 7.03% to 400 million yuan, and the net profit attributable to shareholders of listed companies increased by 45.92% to 64.2 million yuan, showing a good development momentum gradually.

The good momentum also benefited from the timely actions taken by the company in the face of difficult environment. Because of the impact of the epidemic, people's consumption concept and consumption mode have also been affected, changing the previous consumption mode.

With the advancement of the present era, biyinlefen has to face the current situation and face the adversity, and gradually turns its development direction to digital transformation and new retail. According to the data of the second quarter, this measure has achieved good results. It is expected to accelerate quarterly in the future, and its annual performance is expected to maintain double-digit growth.

However, due to the impact of the epidemic, the sales situation of biyinlefen in the first half of the year was affected, but the overall situation remained stable. As of June 30, 2020, biyinlefen's revenue in the first half of the year was 766 million yuan, only down 9.36%.

Biyinlefen online sales performance is still popular, has achieved good results. It is understood that during the 618 e-commerce season in 2020, its sales are booming, and its online sales performance has increased by more than 10 times compared with the previous year, which is better than expected.

In addition, biyinlefen strengthened the layout of online channels, promoted online and offline integration and VIP member management, and signed strategic cooperation agreements with Tencent smart retail, including smart store upgrade, private domain traffic operation, IP co branding, advertising marketing, big data application, super shopping guide knowledge empowerment, commodity life cycle management, etc.

As of June 30, 2020, biyinlefen has 909 sales stores, a net increase of 15 compared with the end of 2019.

According to the data, biyinlefen is a famous golf clothing brand in China. It advocates the concept of life Golf and pays attention to giving customers comfortable and noble wearing experience. Its products are mainly divided into three categories: Sports Golf series, life golf series and classic golf series.