The First Half Of The Year Saw The Decline Of The Film Industry

Light media has handed over one of the "worst" Chinese newspapers in history.

On the evening of August 17, light media disclosed that in the first half of 2020, the net profit was 20.57 million yuan, a year-on-year decrease of 80.46%, and the revenue of 259 million yuan, a year-on-year decrease of 77.86%. Affected by the epidemic, many films of the light media ran aground in the first half of the year.

Under the long-term suspension of cinemas, the upstream and downstream companies in the industrial chain have been impacted to varying degrees. Among the 27 listed companies in the film and animation sector of wind Shenwan, 11 companies disclosed the performance forecast in the interim report, and 9 of them lost money.

However, with the return to work, the film and television sector has shown a warming trend recently, with many new films such as "eight hundred" and "Jiang Ziya" being finalized.

By the end of August 18, Shenwan film and television animation board 27 film and television stocks, the year to date has risen 15. When it comes to the cinema's return to work on July 20, 23 have risen, with Huayi Brothers rising 34.73%, the biggest increase.

As of the evening of August 18, the box office of "eight hundred", which was highly expected by Huayi Brothers, had reached 115 million yuan, a record high since the return to work.

Hand over the "worst" Chinese newspaper under the epidemic situation

The medium-sized newspaper of light media, the leader of the film industry, shows a corner of the film industry under the impact of the epidemic.

After closing for 174 days, the cinema and the upstream and downstream of the industrial chain have encountered severe challenges.

In the first half of 2020, the net profit of light media will drop. According to the interim report, in the first half of the year, ray media achieved a revenue of 259 million yuan, a year-on-year decrease of 77.86%; the net profit attributable to the parent company was 20.572 million yuan, a year-on-year decrease of 80.46%; the net profit attributable to the parent company refreshed the lowest value of the interim report net profit since the listing; after deducting non-profit, the net profit returned to the parent was - 13.188 million yuan, down 119.22% year-on-year.

According to the previous financial report, in the first quarter of 2020, the operating revenue of ray media reached 226 million yuan, a year-on-year decrease of 75.29%; the net profit attributable to the parent company was 29.4806 million yuan, a year-on-year decrease of 67.82%.

According to this calculation, ray media achieved only 33 million yuan of revenue in the whole second quarter, recording a net loss.

Light media explained in the financial report that the decline in performance was mainly due to the impact of the new crown pneumonia epidemic. Films such as "Jiang Ziya" and "buckwheat crazy growth", which were originally scheduled to be released on the Spring Festival and Valentine's day, have been withdrawn from the archives, resulting in a significant impact on the box office revenue of the company's films. The company participated in the investment and distribution of three films that were released in 2019 and some box office records were included in this report period, including "kill by mistake", "two tigers" and "the gathering at South Station". The total box office of this report period was 377 million yuan.

By the end of 2020, the balance of media and light was only 1.356 billion yuan in cash by the end of 2020.

Other listed companies in the film and television industry are also hard.

As of the evening of August 18, Shenwan film and television animation board has 6 companies to disclose interim reports, half of which are in loss. In the first half of 2020, Wanda film, the leader of the cinema, achieved a revenue of 1.972 billion yuan, with a net loss of 1.567 billion yuan.

By the end of 2019, the balance of cash and cash equivalents of Wanda film was 2.445 billion yuan, and by the end of June 2020, there was a remaining 1.829 billion yuan.

Multiple films to help recovery

As the impact of the epidemic gradually dissipated, the film industry is coming out of the bottom.

"Due to the epidemic situation, cinemas have been closed for nearly half a year, seriously affecting the company's film revenue in 2020. However, the company's content reserves are in good condition, especially in animation films, which has a greater competitive advantage. A number of sequels of high-quality animation works are expected to achieve better market performance. In addition, with the continuous expansion of the IP influence of the company's major animation images and works, it is expected to increase the income of derivatives in the future. " For the light media, China Merchants Securities think so.

According to the Chinese newspaper, the second half of the year's light media project reserves are quite rich. At present, there are 12 films waiting to be fixed, including "eight hundred" invested by ray media, the "buckwheat growing crazily" and "Jiang Ziya", which are exclusively issued by the company. 12 films are expected to be released, including Phoenix, Kuiba, Dali Temple journal, etc.

It is worth mentioning that as of 10:00 p.m. on August 18, the cumulative box office of "eight hundred" has reached 115 million yuan, a record high since the return to work. The main investor of "eight hundred" is Huayi Brothers (300027. SZ), and the co producers include Ali pictures (1060. HK), ray media (300251. SZ), Tencent pictures and other companies. "Eight hundred" was announced at the beginning of August and will be shown in some cinemas nationwide on August 14 and nationwide on August 21. Previously, 800 was scheduled for release on July 5, 2019 and announced the cancellation of its summer release on June 25, 2019.

"Eight hundred" is very important for the producer and distributor Huayi Brothers. After two consecutive years of losses, whether Huayi Brothers can make a profit in 2020 will decide whether Huayi Brothers will withdraw from the market.

According to the first quarter report in 2020, Huayi Brothers' revenue was RMB 229 million, a year-on-year decrease of 61.38%, and net profit of RMB 143 million, a year-on-year decrease of 52.64%. Before that, Yihua lost RMB 2.97 billion in 2018 and RMB 29.7 billion in 2018. In 2019, Huayi Brothers lost the total profit of the previous five years in one year.

Recently, with the popularity of "eight hundred" film, such blockbusters as Jiang Ziya, champion, my hometown and I will be home at one o'clock have been announced to be put on file. They have participated in the fierce competition for the 11th National Day archives, and the film market has ushered in a long lost grand gathering of blockbusters.

Boosted by the fixed file news, the share price of film and television companies also ushered in a major repair. "Eight hundred" main producer party Huayi, other film participants in the light media, Beijing culture, theater stocks Wanda film, etc. all showed significant growth.

In addition, "Chinatown detective 3", "emergency rescue", "pioneer" and other spring festival films have not yet been released.

The 21st century economic report reporter found that in recent two years, with the policy tightening, capital recession and other multiple attacks, the film industry "cold winter" continued, many investors have withdrawn from the film and television industry. A number of private equity personage expresses "not too much concern".

However, there are also industry insiders who have switched from media investment to film content production, saying that it is also a good thing to squeeze the bubble. After all, "this is an industry where content is king.".

Guoxin Securities pointed out that in the long run, the core variables determining box office are ticket price, number of screens and attendance rate. Among them, ticket price fluctuates around 37 yuan, and the short-term target of screen number is to recover to 80000 yuan. The attendance rate depends on the content and the recovery degree of the epidemic. According to the optimistic expectation that the long-term attendance rate is 12.5% - 13%, the domestic box office is expected to exceed 70 billion yuan in 2021. In addition, the "re screening of old films" and "transferring the hospital to the Internet" are special measures in the special period. The long-term logic is still that "content is the king". Content quality is always the core element of the industry. After experiencing the downward cycle of the industry, the leading value of content becomes more and more prominent. It is suggested to focus on the two main lines. Under the orderly resumption of the cinema line, the cinema line integration and content leader should be valued.

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