Three Chinese Designers Participated In The Mixed Line Of Milan Fashion Week Online And Offline

The organizer of Milan fashion week, camera Nazionale della Moda Italiana (CNMI) announced the preliminary schedule of Milan Fashion Week in September this year, which is scheduled to be held from September 22 to 28. CNMI said it would limit the number of visitors to the site to ensure social distance and public safety.

There are 59 brand launch events in Milan fashion week, 28 of which will return to the traditional way and will be held offline, and 31 performances will be presented in digital form.

Alberta Ferretti, Prada, Max Mara, Salvatore Ferragamo and other brands plan to return to offline shows. In addition, Fendi will be the opening brand of Milan fashion week.

Chinese designer brands ricostr, Shuting Qiu and annakiki will release their works in digital form at Milan fashion week, in which ricostru will release new brand concepts for the first time: future living series, home furnishing of the future.

Affected by the new crown epidemic, CNMI decided to cancel the Milan men's wear week in June this year in April, and part of it was transferred to Milan digital fashion week from July 14 to 17. (for details, please refer to the historical report of "gorgeous annals": Milan fashion week and Paris fashion week have announced that online fashion week will be held in July)

In July, a total of 39 video exhibitions were launched in Milan digital fashion week.

Due to the uncertainty of the epidemic situation, "physical" In addition to the traditional offline display, more and more brands are showing their latest series in the form of online fashion shows. The epidemic has also enabled more fashion brands to launch online virtual exhibition halls, allowing buyers from all over the world to watch and place orders remotely.