News From The World Trade Port: Heyou Shoes Is The "Dreamer" Of Fashion Design Brand

Recently, Dongguan City Heyou shoes Limited company signed a contract to settle in Fuli · environment trade port Hand in hand to promote the deepening of both sides cooperation 。

"Heyou shoes industry" was established in Dongguan, the "capital of world manufacturing" in 2005. It is committed to the enrichment and improvement of shoe bags and accessories. Relying on the pioneer design creativity and the latest international cutting-edge shoe-making technology, the company realizes the perfect transformation from the concept of drawings to the finished products for all kinds of footwear brands at home and abroad.

Chen Yuhua, the "dreamer" in fashion

She goes in the stars, but she wants to leave the brilliance to the dreamer.

In 1996, a fancy girl, with expectations for the future, left her hometown of Hunan for 19 years and came to Guangdong to start an unusual life course. She is the "dreamer" - Chen Yuhua.

Chen Yuhua, founder of Heyou shoes

She has been engaged in the whole process from product development to mass production in international brand companies such as Nike, Adidas, ash, miss sixty. In 2005, Chen Yuhua's idea of "self realization and hope" was realized. From the beginning, she embarked on the entrepreneurial journey, and started a dream pursuit and dream fulfillment journey in the fashion industry.

And office area of shoe industry

Every innovation

It's all a dream attempt

"As long as you have pursuit, we are willing to help you try your dream." This is Chen Yuhua's life creed.

In her eyes, the smallest designer brand may become a dazzling star, she wants to use innovative thinking to make stars more brilliant.

In Chen Yuhua's concept, the idea that is clear at a glance and can be easily realized is not innovation, but the possibility that seems impossible and can only be realized after numerous attempts. In the face of all customers, large and small, she has always been trying to innovate, with her own sense of creativity, to do everything possible to achieve the designer's creativity.

When the designer's creativity brightens her eyes, she will be impressed by it, with respect for the genius, heart to read the idea. Then, with her understanding of this idea, relying on her many years of shoe production experience, she color matching, material selection, and production of proto for customers. After several rounds of trial and error, she finally made a product satisfactory to both customers and herself.

And you shoes products

But when it comes to an idea that she doesn't quite recognize and is difficult to realize, she won't reject it. She regards this idea as a "disobedient child". What she wants to do is not to give up, but to discuss with customers, put forward her own ideas and suggestions, guide designers to make creative ideas that can be commercialized under the actual conditions, and make the impossible ideas become dazzling stars in the process of continuous attempts.

In Chen Yuhua's eyes, the attempt from creativity to product process is not only the necessary process of product production, but also the attempt of designers to realize their dreams. She respects everyone who has dreams and creativity. She should use her 15 years' experience to help each customer realize their dreams patiently, carefully and attentively.

With Chen Yuhua, founder of youyou shoe industry & founder of foreign design brand

In addition, she sees the process of trying to innovate as an opportunity to improve her innovation ability. In the process of collision with the designer's thinking, her creative tentacles will be more sensitive and her vision will be more open. Every innovative experience will become a chip for the next customer to realize her dream and become a part of her dream attempt.

A pair of shoes, a quality, a life

If the quality is a diamond, then the details are the light shining into the diamond. Without the light, even the expensive diamond will be dimmed.

For enterprises, time is wealth and speed is life. Instead of focusing on the details of the business, Chen Yuhua will not focus on the business process. She knows that without quality, time and speed are meaningless, and quality takes time to understand the needs of customers, and every detail needs to be carefully polished.

She is willing to spend two years in-depth and comprehensive understanding of customer brand concept, corporate culture, product features, and grasp every important detail learned in communication. The accumulation of this process is the premise and foundation of good quality. Only when we know each other and know ourselves well can we succeed.

And you have a visit to the shoe industry

For the sake of quality, she is willing to give customers half a month to test the products in harsh environment. A pair of rain boots were put on the feet of construction workers. After a month and a half of trial, she took every detail feedback carefully and tried to improve every detail.

And you shoes products

She deeply realized that a pair of shoes is a way of life, and she must grasp every detail according to the different positioning of product application. Only in this way can we forge high-quality products.

In addition to paying close attention to details, the high quality of "Heyou shoe industry" is inseparable from Chen Yuhua's 15 years of hard work in the shoe industry. She is familiar with the production process of shoes, and has a unique vision for the selection of shoe-making materials and color cards, and is familiar with the way to create high-quality shoes. Under her leadership, the company team has mastered the latest international cutting-edge shoe-making technology. This irreplaceable industry precipitation and cutting-edge technology make "Heyou shoes" have unique advantages in quality building, forming a first-class reputation.

Group photo with shoe industry

A thousand people, a thousand passions

Chen Yuhua believes that talent is the productivity and the core element of the company's survival. Led by her core team of international level.

Since this year's epidemic, the fashion industry at home and abroad has been impacted to varying degrees, especially in foreign trade.

In the face of the epidemic, Chen Yuhua decisively adjusted its business and expanded its domestic business on the basis of maintaining foreign business. At present, the company's foreign business has been basically restored, and the domestic business development is also very smooth, which is due to the company's reputation in the industry for many years. Many domestic brands "come to our door", and many domestic original designer brands cooperate in succession. The proportion of domestic and foreign business has been basically equal.

Chen Yuhua, founder of youyou shoe industry

The company has established a strong relationship with the famous brands of ZIL and China. Chen Yuhua was very satisfied with the team's rapid "steering". At a time when most companies are trying to increase revenue and reduce expenditure, she is implementing a team expansion plan.

How did she do it?

This is due to Chen Yuhua's core team with international professional technology and service level, as well as her team management mode.

In her team, every employee is an "entrepreneur". She respects the ideas and opinions of each employee, gives the team enough space, mobilizes the entrepreneurial enthusiasm of each member of the team with flexible management system and extraordinary personal charm, and creates value for the company together.

Chen Yuhua, founder of youyou shoe industry

When the company encounters difficulties, it is not only Chen Yuhua who actively faces the difficulties. Everyone in the team will unite to face the difficulties together. Everyone is trying to find a way. A thousand people have a thousand enthusiasm, and there are a thousand ways to solve the difficulties.

"No one is not smart. It depends on how you can stimulate his entrepreneurial enthusiasm and creativity, which requires an effective management model." Chen Yuhua said.

Photo taken with Chen Yuhua, founder of youyou shoes & core team

High level of cooperation

go further

It is only part of Chen Yuhua's mission as a dreamer to turn inspiration from drawings into fashion products within reach. Her dream journey starts here, but not ends here.

In addition to helping designer brands realize their creativity, Chen Yuhua, who loves travel, also hopes that designers' works can also start a long journey: travel all over China and go to the world.

Therefore, Chen Yuhua always pays attention to the promotion channels worthy of cooperation, and she wants to carry out cooperation in a higher pattern.

In June this year, she was invited to participate in the live broadcast festival of Fuli · Huanmao port Huadu project. In the live broadcasting room, a large T-stage show and several VIP live broadcasting rooms were on air at the same time. The live broadcast matrix of "Internet celebrity anchor + brand president + senior fashion buyer" made Chen Yuhua feel the market enthusiasm in the Internet era.

Live broadcast of Fuli international trade Festival

The live broadcast is only one part of the realization of the great vision of R & F and the planning of the project is far more than that. As the industrial Internet section created by R & F group, R & F has built a perfect online and offline industrial chain system, forming a unique eco circle of the environment trade port, including online whole industry chain services, online and offline multi-channel matrix, and offline superelevation Smart exhibition and trade venues.

From offline to online, we should transform the supply chain from the source, from design to sales, and apply big data analysis to all aspects of the supply chain, which requires long-term investment and construction. The far-reaching business strategy of R & F group is not limited to the present, which makes Chen Yuhua bright. She sees the courage and foresight of Fuli's decision-makers to "do big things and do practical things", and sees the determination and pattern of Fuli group to build an Internet platform for fashion industry.

"It's not wrong to plan the future of the company with such a strategic entrepreneur." Chen Yuhua said confidently. Therefore, she did not hesitate to sign a settlement agreement with Fuli. With the help of the network and influence of R & F group nationwide, relying on the location advantages, brand appeal and professional platform services of the fashion industry cluster of R & F · circum trade port, her fashion brand partners can go further and develop more smoothly. As Fuli, the world trade port, has always said, "sit on the canal and play with the new wholesale"!

Effect picture of Fuli · environment trade port project

I see far because I stand on the shoulders of giants.

In the future, "Heyou shoes" will carry out more in-depth cooperation with Fuli environmental trade port, and will help its cooperative original designer brand to expand its sales path through the online and offline multi-channel matrix of Fuli Huanmao port, so as to make its dream more "round" and help it go further.