Momentum Rebounded, Leading Domestic Brand Hailan Home E-Commerce Performed Well

In this adversity, Hailan home, although affected by the epidemic situation, has a decline in performance, but still ranks first in the industry, with revenue of 3.848 billion yuan. Moreover, its e-commerce performance is extremely bright, and the performance of Hailan home is gradually getting warmer.

The revenue of Lanhai was only 18.8 billion yuan, showing a good trend of recovery. What is striking is that its online good performance, the trend of substantial growth, is a good development momentum. Q2's online revenue was 450 million yuan, a year-on-year increase of 40.22%, accounting for 10.57% of the quarterly revenue.

Due to the strong online development momentum, it has greatly made up for the loss of offline shop closure. The impact of the epidemic is like a double-edged sword. It gives many brands a choice to be alert, which has both advantages and disadvantages.

Specifically speaking, the disadvantage is that due to the impact of the epidemic, the flow of offline people has been greatly reduced, and the shops have been closed for a period of time, which has dealt a heavy blow to offline sales. But at the same time, due to the impact of the epidemic, people's consumption mode has shifted to online, and the online performance has greatly increased, which is a good development trend for the brand's online performance.

When the outbreak of the epidemic, Hailan home, which was quick to respond, took timely measures to strengthen the promotion of the brand, enhance the brand influence, invite stars to speak for the brand, and use the influence of the star to enhance the popularity of the brand.

One of the great changes of Hailan home in this epidemic is the digital transformation. It vigorously develops e-commerce channels, increases platform activities and preferential policies, and actively carries out shop live broadcasting and online Red broadcasting. These changes have also made good online achievements for Hailan home.

In addition, from the perspective of performance in 2019, Hailan home's main brand will grow steadily in 2019, with a year-on-year increase of 13.59% to 17.422 billion yuan. Since 2017, Hailan home's multi brand, multi category and multi-channel layout of complementary fields and youth routes has been significantly accelerated. By the end of 2019, the revenue of other brands has increased by 503% to 1.1 billion year-on-year.

As a domestic clothing giant, Hailan home can not be underestimated in fact. I believe that it will be brilliant in the near future. According to news, on August 21, Hailan home rose rapidly in the session, rising more than 2% in five minutes.

According to the data, HLA is a clothing brand of Hailan home Co., Ltd., headquartered in Jiangyin, Wuxi City, Jiangsu Province, China. It mainly adopts the chain retail mode to sell men's clothing, accessories and related products, known as "men's Wardrobe".