China Children'S Wear Supply Chain Conference 2020 Seeks A New Way For The Future Of The Industry

In order to promote the coordination and innovation of China's children's clothing industry supply chain and reshape the new advantages of China's children's clothing industry, the 2020 China children's clothing supply chain conference, with the theme of "collaborative progress, creating and enjoying the future", was held in Hangzhou Yishang town on August 22.

Nearly 600 people from all over the country, including the heads of industry associations, children's clothing brands, children's clothing supply chain and products, and children's clothing designers, attended the conference.

The meeting was presided over by Ji Ming, Secretary General of children's clothing professional committee of China Garment Association.

With the forum, exhibition and docking meeting as the main axis, the conference gathers the world's cutting-edge concepts, solutions and business practices, listens to the views of the most forward-looking opinion leaders, shows the cutting-edge technology and innovation of fashion, and promotes the collaborative upgrading and development of upstream and downstream enterprises in China's children's wear industry. At the same time, it seeks new driving force and direction for enterprise development to promote China's children's wear business progress and shape The new competitiveness of China's children's wear industry.

At the meeting, Chen Xialin, member of the Standing Committee of Yuhang District Committee and executive deputy chief of Yuhang District of Hangzhou, said that in recent years, Yuhang has realized leapfrog economic and social development by vigorously developing digital economy and deeply implementing the "new manufacturing industry plan", and has become a place for talents to "pursue, build and realize their dreams". Among them, Yishang Town, as the development highland of fashion industry built by Yuhang, is an important node for the grafting and integration of traditional industries and emerging industries. This year, Yuhang District has deepened cooperation with China Textile Industry Federation, China clothing association and China Fashion Designers Association, and has achieved the same frequency resonance in six major fields including collaborative promotion and scientific and technological innovation, so as to jointly promote the high-quality development of Yishang town.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, pointed out that the current demand of clothing industry is facing structural changes from products to lifestyle, from brand to value proposition; the business side is facing great changes in the interaction mode with consumers, the access of consumption chain and business logic; and the manufacturing side is facing the production factors caused by digital technology Changes in production relations and manufacturing methods. However, China's clothing industry is facing a huge challenge in terms of global economic development and resilience. The most urgent challenge for China's clothing industry is to restructure the global supply chain, which is the most urgent challenge for China's clothing industry to take on the global market And the position in the value chain, to contribute to the innovation of global clothing industry business civilization.

There are 6 themes to share and Three dialogue sessions, covering supply chain management, digital technology, business model and other hot issues in the field of clothing, including "Linping new town (Yishang town) industrial development", "division and integration of brand supply chain in the new era", "let green concept run through the whole supply chain process", "post epidemic era, the road of digital operation of fashion enterprises" and "digital enabling commodity planning" The six themes of "precise strategy", "customer-centered digital driven children's clothing supply chain development" and three dialogue sessions of "new challenges of supply chain in the era of consumption reform", "new collaboration of supply chain in the era of digital economy" and "how to promote manufacturing upgrading of children's clothing industry cluster".

Zhang Zhiwei, deputy director of Hangzhou Linping new city development and construction management committee, first introduced the advantages of Linping new city, such as regional location, industrial ecology and policy support. He said that at present, with the strategic support of China Fashion Association, Yishang town has launched five major projects of leading, focusing, influence, originality and innovation, and is committed to building "a new highland of China's fashion industry", "a leading territory of China's online live broadcasting", "a gathering place of China's fashion culture", "a pioneer of China's creative design" and "a fusion place of China's digital fashion". On June 20, a press conference of Hangzhou digital fashion innovation base was also held to set up a new landmark of China's live e-commerce by connecting digital, fashion, fashion culture and Hongren enabling Yishang town.

Under the influence of business cycle crisis, industry fluctuation crisis and sudden crisis, the pattern reconstruction of clothing industry has become a foregone conclusion. Zhou Rongxing, director of supply chain of SEMAR Group Co., Ltd., thinks that the three core competitive elements of clothing brand "people, goods, and market" will undergo drastic changes. Brand enterprises should focus on consumers, take "people" as the core, and strengthen the resource matching and collaborative efficiency of the supply chain in order to overcome the difficulties. SEMA believes that only through win-win cooperation and active efforts to build an ecosystem, will the cause be long-term.

Zhao Mingyao, President of Qili group, said that facing the global resonance caused by the current environmental problems, the textile and garment industry has been trying to realize the green concept in the whole chain from cotton planting, spinning, dyeing, weaving, sewing, washing, packaging and logistics. To this end, Qili group has provided unlimited possibilities for the design of garment processing through the large-scale use of high-end washing equipment represented by laser, ozone machine and nano bubble machine. It can save water, energy and chemicals, and effectively reduce the emission of garbage and waste gas.

In recent years, China's children's shoes and clothing industry as a whole is getting better, and the future scale growth rate will be higher than the average level of the clothing industry. However, compared with foreign mature markets, China's children's shoes and clothing market is still in the growth stage, and is facing the key adjustment of channel upgrading, category segmentation and brand commodity management. In this regard, Wang Yijun, CEO of Hangzhou Lanzhong Data Technology Co., Ltd., believes that in the future, AI technology focusing on data-driven, commodity management and supply chain coordination will become a powerful guarantee for the sustainable development of the brand.

At present, the shorter R & D cycle, deeper discount concept and accurate product portrait are the three major challenges for brand enterprises brought by the market after the epidemic. Fu Huifang, general manager of Hangzhou Kempson Technology Co., Ltd., believes that creating an efficient and collaborative platform for data sharing, a target oriented fine management platform, a data analysis platform for product portraits and an intelligent R & D platform for scientific and technological collaboration will become the survival basis and response way for enterprises to digital transformation and upgrading in the future and cope with slow challenges.

Xijiang, head of Alibaba's supply chain research center, said that with the continuous upgrading of current consumption concept and the update and iteration of science and technology, supply chain management has become the core driving force of brand development. Therefore, the establishment of flexible quick reaction commodity supply chain system will become one of the important means to simplify the sales cycle, raw material types and demand volatility in supply chain management. At the same time, the comprehensive application of big data and AI technology also makes the intelligent supply chain visible, perceptible and adjustable.

Chen Guoqiang, consultant of China Garment Association and director of expert committee, presided over three thematic dialogues of the conference.

During the dialogue, ye ye ye, general manager of Hangzhou Yesheng Industrial Co., Ltd., Wang Jiaqiang, chairman of congshang international clothing (Park and vegetable) Co., Ltd., Li yunpin, founder of Zhejiang Wanshun clothing (qiruideze) and Liu Zhao, chairman of Dingdang cat International Holding Group, respectively elaborated on the coping strategies and development plans of the enterprises around the "new challenges of supply chain in the era of consumption reform".

Shen Qiang, chairman of zhongsai Industrial Co., Ltd., Tu Jinlu, director of supply chain of Princess Desha Cultural Creative Industry Co., Ltd., Shi Chuanjian, head of Taiping bird Yueshang children's wear supply chain, and Zhang Meng, supply chain director of macchidon children's wear Co., Ltd., shared their successful experience and breakthrough points with the topic of "new coordination of supply chain in the era of digital economy".

In addition, Shi Ninghui, vice chairman of Zhili Town People's Congress, Zhu Huaze, executive vice president and Secretary General of Humen clothing industry association, and Wu Qinghu, chairman of Shishi children's Industry Association and chairman of Shishi Jijile garment Weaving Co., Ltd., are also involved in the development of children's clothing industry cluster in China "How to promote the manufacturing upgrading of children's clothing industry cluster" was deeply exchanged and shared, and the efforts and plans made by the government and the cluster to cope with digital upgrading were elaborated.

At the same time, the two-day 2020 China children's clothing industry fashion innovation exhibition and 2020 China children's clothing industry resources docking meeting were also held, and many activities have achieved good repercussions in the industry. The relevant person in charge of the organizer said that the successful holding of the 2020 China children's clothing supply chain conference has pointed out the detailed direction, path, steps and support carrier for the current China's children's wear industry, which has never happened in a century. This will play a significant role in promoting collaborative innovation and integration of China's children's clothing supply chain. ?