Can Brain Science Be Integrated Into Game Research And Development?

Will the game of imagination combine with people's game? In the near future, games may become a good medicine. After Chen Tianqiao, founder of Shanda group, set foot in brain science research, Shengqu game also began to make efforts in the field of brain science.

On August 20, Shengqu game and Zhejiang University established the "Zhejiang University legend innovation research center" in Hangzhou, trying to connect games with brain science research. It is reported that while promoting the further development of brain science and human-computer integration technology in China, the two sides will also accelerate the transformation of application achievements such as brain computer interface, digital medicine and dream intervention therapy, so as to realize the application and landing of the integration technology of human brain and artificial intelligence.

Academician Wu Chaohui, President of Zhejiang University, said that the future intellectualization will present the characteristics of cross convergence and deep integration, highlighting the guidance of science and technology empowerment and people-oriented, and reflecting the trend of virtual reality blending and open-source linkage. In this era, the two sides will work together to open up new fields of cross research, take the initiative to connect the innovation frontier, and jointly explore new technologies that can enable the future.

Brain science may become a new outlet

"If Shengqu game is a leader in the first decade of the 21st century in China's Internet industry and a follower in the second decade, we hope to make breakthroughs in cutting-edge technology at the beginning of the third decade to create the next Google level enterprise. Among them, the layout of brain science market is a very important step in Shengqu game. " Wang Ji, CEO of century Huatong and chairman of Shengqu game, told reporters of the 21st century economic report.

It is not without reason that Sheng Qu attaches great importance to the future of brain science. As early as 2013, the U.S. started the brain program, and the European Union, Japan, Australia, South Korea and other countries and regions have launched their own brain science research programs. Brain science and brain like research have become the current hot field of international science and technology, and are regarded as the future new economic growth point and innovation engine leading new science and technology.

The draft of brain science and technology has been included in the 13th National brain science and technology program. In 2018, Zhejiang University released the "dual brain plan". In October of the same year, the frontier science center of brain and brain computer integration of Zhejiang University was approved by the Ministry of education. Hu Hailan, director of the center and professor of Zhejiang University of brain science and brain medicine, once said, "one of our important tasks is to connect the biological brain with the machine brain and realize the integration of the two."

This time, the University and enterprise jointly set up an innovation research center to develop digital medicine by combining brain computer system, game module and adaptive algorithm, so as to evaluate the degree of various human cognitive impairment diseases and intervention treatment. This is just the tip of the iceberg for all the research projects of the legendary innovation research center.

Wang Yueming, head of brain computer interface research team of Zhejiang University Qiushi Institute of higher research and director of legend center, said in an interview with 21st century economic reporter that video digital medicine has interesting and low side effects.

He said that digital medicine should start from the research of brain nerve basis and brain disease mechanism, and develop digital medicine such as local prescription and medicine, absorbable / wearable devices, etc. through brain + Intelligent Computing and brain computer integration, which can be used to treat brain diseases, cognitive disorders, sleep disorders and other diseases.

Landing Market

"The school enterprise cooperation with Zhejiang University can effectively promote the sustainability of Shengqu game in scientific research, and promote the scientific research projects from project approval to industrialization." Wang Ji believes that games are a good digital tool for human beings to understand and study consciousness. In the future, game development must be supported by brain science and will participate in the interaction with dopamine, nerve factors, serotonin, etc.

At present, Zhejiang University is in the forefront of artificial brain science, such as artificial intelligence. Wang Ji hopes to find a new way of development by participating in the cross exploration of human brain and computer. According to the Stanford report "artificial intelligence and life in 2030", human-computer intelligence collaboration is one of the main trends in the future. At the same time, the brain science oriented to the analysis of neural principles of brain cognitive function has been highly valued by governments of various countries. China's brain science research has entered an opportunity to seize the international leading position. The analysis of human consciousness and human brain working mode will promote the quality of artificial intelligence Leap.

In addition, the boundaries between artificial intelligence, cloud computing and big data will also be blurred in the future, forming a closer joint development. For the game industry, it is also possible to find a new development path. According to the "report on China's game industry from January to June 2020" released by the game publishing Working Committee of China audio visual and Digital Publishing Association, the actual sales revenue of China's game market will reach 139.493 billion yuan from January to June 2020, with a year-on-year growth of 22.34%. But at the same time, the report also points out that with the disappearance of demographic dividend, the growth of China's game users has slowed down, and the competition in the game market has become more intense.

In terms of technology, the acquisition and feedback of brain data has been realized. In June this year, a game based digital therapy device was put into clinical use in the United States. The device, named endeavorrx, is developed by akili interactive company and approved by FDA. It can be used to improve the attention function of children with attention deficit hyperactivity disorder (ADHD). However, it can only be obtained through doctor's prescription. It is suitable for mixed ADHD children aged 8-12 years with inattention or showing attention problems.

In this regard, Professor He Qiaojun, technical member of the legendary innovation research center of Zhejiang University, explained that taking ADHD as an example, clinical indicators and quantitative indicators are difficult to define, but the "game like" approach makes attention training more interesting and less difficult to quantify.

"Games may be a good digital tool for human beings to understand and study consciousness. In the future, people's perception of virtual scenes will converge with their understanding of the real world. " Wang Ji predicted that in the past, games were basically about architecture, computation, coding, special effects, etc., but the development of games in the future must be supported by brain science, and will participate in the interaction with dopamine, nerve factors, serotonin, etc.

It is worth noting that in 2016, Chen Tianqiao, founder of Shanda group, donated US $115 million to California Institute of technology to establish the "Chen Tianqiao Institute of brain science". This is a 10-year funding program, with an annual donation of $100 million. As for the difference between "brain research" invested by Shanda Chen Tianqiao, Professor Sike, technical member of legend innovation research center of Zhejiang University, said that Chen Tianqiao's "brain research" was based on neuroscience, while legendary center was based on information science.

Maybe the world in player number one will not just stay in imagination, but in the near future.

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