Full Strength Shoes For The Elderly: From Category Pioneer To Star Brand Of Aging Manufacturing Industry

Footwear industry has always been an industry with high market maturity and intense competition, Foot strength shoes for the elderly Founder Zhang Jingkang created a new category, accurately positioned the segmentation market of elderly shoes. Relying on the help of China and China, Zhang Jingkang used the initial 5000 yuan to pry the billions of elderly shoes market, and in a short period of five years, zulikian elderly shoes have grown from a category pioneer to a star brand.

Super symbol foundation star brand

Most of the users of foot strength shoes for the elderly come from the elderly group. Therefore, in the design of the brand logo, the foot strength shoes for the elderly use an image of the elderly to communicate directly with consumers. Wearing a gentleman's cap and holding a civilization stick, the old man strides forward healthily, making the character more vivid and full. In terms of font design, the user characteristics are fully considered. The brand name is enlarged and thickened to enhance the brand identification. Especially, the bottom stroke is thickened, which makes the visual image of the overall logo more stable and powerful. It creates a super symbol of strong and healthy elderly shoes that everyone can understand, and takes a solid step on the road of star brand growth.

Super service brings super experience

Starting from the innovation of products, foot strength health shoes for the elderly meet the needs of the elderly with professional shoes products beyond expectations. We hope that users will not only choose the shoes they like and suit them, but also let them feel "more enjoyment than expected". Huahua and Huawei zulijian shoes for the elderly creatively planned the super service of "ask, take, kneel, touch, try, buy, send" and "seven word mantra", innovated the semi kneeling service system, defined the standards of semi kneeling service in the footwear and clothing industry, and visually expressed the care and respect of the old people's shoes, and truly implemented the corporate culture of caring for the elderly, Beyond the expectation, the user can enjoy the ultimate product experience.

Cultural connotation promotes brand temperature

Strong and strong Shoes for the elderly Brand communication in important festivals is separated from the simple formalization. Through the excavation of Festival cultural connotation, it is combined with the enterprise concept of promoting the attention, care and care of the elderly from all walks of life to enhance the brand temperature. Besides the Spring Festival, mother's day, father's day and other important festivals, the old people's Double Ninth Festival privilege day is also specially created. "Wear old people's shoes during the Double Ninth Festival" is a creative brand activity planned by Huahua and Huawei. The brand activity is grafted on the Chongyang Festival, which has accumulated cultural force for thousands of years. In such a festival full of health, vitality, respect and love for the old, users can enter the store of foot strength shoes for the elderly, feel the real welfare and experience different exclusive care and touching.

After five years of steady development , full strength shoes for the elderly The niche market strategy of segmenting professional shoes for the elderly has achieved great success. With continuous innovation and upgrading from products, services and experience, the foot strength shoes for the elderly have won the trust of more and more elderly people and become the comfortable and comfortable choice for more elderly people. In the future, full strength shoes for the elderly will continue to use real prices and provide generous services to benefit more elderly people.