Home >

Guangdong Fashion Week Jeanswest: Cloud T-Shirt Creative Competition Finals

2020/9/4 11:25:00 1187

??? 日本語 Fran?ais English 中文

Jeanswest Guangdong Fashion Designers Association Guangdong Fashion Week

Spoiler: this September

　　 The 29th China JeansWest cup casual wear design competition

Cloud T-shirt creative competition finals

　　 Guangdong fashion week 2020 - Autumn It will be opened in Baiyun District, Guangzhou from September 8 to 15

Will it be your favorite design to take off the laurel?

In 1972, JeansWest opened a clothing chain in Australia, specializing in the sale of casual clothing.

In 1990, sunrise group of Hong Kong cooperated with local importers to acquire the Australian clothing retail brand "JeansWest". After continuous efforts, the distribution area has been extended to New Zealand, which is still a popular clothing brand in Australia and New Zealand.

In 1993, JeansWest entered the Chinese mainland market and opened the first JeansWest store in Shanghai. JeansWest takes the majority of young people as the target customers, and integrates the latest fashion elements of each season into the clothing, so as to attract customers with easy to wear and easy to match styles. With the leisure style of popular trend, JeansWest is deeply loved by young people and has become a fashion necessity for the younger generation.

In 2009, according to the new development opportunities in the Internet era, JeansWest decided to enter the e-commerce platform during the downturn of the real economy, creating more development platforms and opportunities for enterprises. At present, JeansWest has fully realized online and offline business linkage. In addition to opening physical exclusive stores in domestic cities, it has also set up JeansWest official mall and JeansWest tmall flagship store, and has a large leisure clothing sales network covering the whole country. Over the years, JeansWest, with the business philosophy of "famous brand popularization" and "value for money" market strategy, has steadily occupied a seat in the leisure wear market. Since its entry into the mainland market for more than 20 years, JeansWest has maintained a dynamic development rhythm. It has introduced new elements through cross-border cooperation, and launched a new series of children's and parent-child wear in 2017, striving to be closer to the needs of target consumers. At the present stage, JeansWest is also trying to transform and upgrade its brand development, expand its marketing channels, actively respond to market changes, and realize its desire to give back to the society.

　　 JeansWest cup

Over the years, JeansWest has also paid close attention to the cultivation and development of young people. For more than 20 years, JeansWest has always insisted on holding the "JeansWest Cup" fashion design competition, which provides a platform for young people to show their talents and exports more fresh blood to the clothing industry. At the same time, JeansWest has spared no effort to support the development of colleges and universities, deepen the cooperation between schools and enterprises, establish cooperative relations with many colleges and universities in the country, and jointly develop the talent training strategy, and has achieved good results.