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What Are Haiyang, Puyuan And Dalang Busy With?

2020/9/5 11:48:00 0

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New ways of sweater sales

New crown pneumonia has changed people's lifestyle and accelerated the survival of the fittest in knitting enterprises. In order to actively respond to the Haiyang municipal Party committee and the municipal government, vigorously implement the Haiyang sweater "brand strategy" and "two legs" walking strategy of domestic and foreign sales, and strive to enhance the brand awareness and reputation of "Haiyang sweater". Recently, Haiyang international knitting sweater city held a launching ceremony of Haiyang sweater brand incubation center. The launch of the platform added new ways to the "golden nine silver ten" sales season of Haiyang sweater this year.

Staff use the network platform for sweater sales live broadcast, black sweater is the main popular product. Huang Weiqiang, general manager of Haiyang international knitting sweater City Co., Ltd., said that the live broadcasting room is mainly used by sweater enterprises and e-commerce enterprises in the park, so that enterprises can use various network platforms for free to display and sell Haiyang sweaters and let Haiyang sweaters go out.

At present, it has played a more active role in the sweater industry, including the wholesale and distribution of woolen sweaters, woolen sweaters, woolen sweaters, woolen sweaters, and woolen sweaters in the park The airport terminal and the United States new year health examination and other complete supporting functions.

According to reports, the park now has more than 800 operators, in addition to various types of sweater knitting and supporting enterprises, but also more than 70 e-commerce companies, mainly engaged in agricultural products e-commerce sales. Due to the seasonal nature of agricultural products, the incubation center cooperates with e-commerce companies in off-season sales to provide high-quality knitted sweater products for merchants, and expand the sales channels of sweaters through their sales platform to achieve a win-win situation.

It is understood that in order to give full play to the role of the public service platform of sweater City, sweater city has planned to build a 1500 square meter sweater brand incubation center in the park, and registered trademarks of "Meide adoption" and "Haimao weaving". At the same time, it has established cooperation agreements with manufacturers in Hebei and Qingdao and wanghong live broadcasting base to provide online and offline sales team services for enterprises settled in Haiyang Products enter different sales channels.

Tongxiang Puyuan: new design seizes young market

Under the influence of the epidemic situation, many foreign trade enterprises are short of orders. However, some sweater enterprises in Puyuan, Tongxiang, Zhejiang Province, are favored by the market due to their unique design and differences of products. For this year's "gold nine silver ten" sales season, obviously full of confidence.

Over the past two hundred years, Puyuan has been trading more than 13000 woolen sweater markets in the country, with a total trading volume of more than 13000 woolen sweaters. Zhejiang xindishang Fashion Co., Ltd., located in Puyuan Innovation Park, is a traditional sweater export enterprise in Puyuan sweater fashion town. Since the resumption of work this year, the orders of enterprises have been uninterrupted. Shen Qiang, the person in charge of the company, said that facing the overall situation this year, the company pays more attention to research and development. In previous years, there are more than 100 autumn and winter styles researched and developed by enterprises at this stage, but more than 200 styles have been produced this year, and the novel styles have finally occupied many foreign markets.

The outbreak of the epidemic has increased the demand of consumers for innovative design of sweater products. According to the needs of consumers, it has become the consensus of most sweater enterprises to launch more new products and extend the product layout with wool or cashmere as the core.

"In fact, from the new styles in the early autumn of 2020, we can see that the proportion of vigorous young ladies' sweaters has risen significantly, which is closely related to the rise of online Red brands with young style lines in recent seasons. The design meets the needs of more and more young customers." Ms. Chen, a designer who has been engaged in sweater design in Puyuan for many years, believes that with the continuous upgrading of domestic consumption level, sweater products are becoming younger, more fashionable and more personalized. As the market positioning of high, middle and low-end sweater industry is gradually "full", the crowd positioning method focusing on young people has become a way out to break the original market pattern.

2020 is a huge challenge for all industries, but in the face of fierce market environment and diversified consumer demand, industry insiders believe that enterprises must innovate if they want to stand out among many brands. Sweater products can be innovated from two aspects: one is the technical innovation or design innovation of the original category. For example, in the product appearance design, it should pay more attention to the light demand in recent years and enhance the fashion of the product; the second is to research and develop new categories and implant scientific and technological elements to meet the changes of the market and the new needs of consumers.

Guangdong Dalang: continue to develop e-commerce and live broadcasting

This year, in the face of the continuous spread of the international epidemic, many foreign trade products are unsalable. Guangdong Dalang, a famous woolen sweater town in China, has made great efforts in e-commerce industry and new format of live delivery with goods by carrying out live broadcasting Month activities, building e-commerce live broadcasting base and opening digital trade industry service center, etc., and has tasted the sweetness and realized its rapid development. The data shows that in March this year, the sales volume of Dalang e-commerce was about 1 billion yuan, with a year-on-year increase of 23.45%, including 566 million yuan of wool textile e-commerce sales, a year-on-year increase of 29.1%; the cross-border e-commerce sales of the town were 124 million yuan, with a year-on-year growth of 22.15%, including 68 million yuan of wool cross-border sales, a year-on-year increase of 35.73%.

Facing the new trend of "short video + live delivery with goods", on June 18, Dalang held the online exhibition of "Dalang sweater international purchasing Festival global live broadcast with goods", allowing 41 high-quality wool textile enterprises in the town to replace physical exhibition with online exhibition, through online product release, live video promotion, accurate purchase and supply docking, online negotiation, online factory inspection and sample Order and other forms, to show the latest high-quality products to global customers, strive to get more overseas orders.

On August 13, at the first "China (Dalang) wool textile industry short video live broadcast summit" activity, the official trilling number of Dalang wool weaving was officially launched. The relevant person in charge of Dalang Town wool textile industry management committee said that the activity aims to let more wool textile enterprises understand the innovative marketing means of "short video + live broadcast", and quickly integrate into different new channels in the post epidemic era. At the same time, it is hoped that through this activity, enterprises can connect with the top domestic traffic platform, cater to the new outlet of Internet traffic, and enable the sales of wool textile industry.

It is understood that, Dalang town has won the honorary titles of "famous town of Chinese woolen sweater", "national foreign trade transformation and upgrading base", "China wool products purchasing base", "provincial export wool products quality demonstration zone", "global purchasing base" and so on. As a traditional important town of wool industry, Dalang town has more than 15000 wool related enterprises, 1 international purchasing center, 4 professional markets and 12 professional streets With a complete industrial chain and a large market share, the town produces more than 1.2 billion sweaters every year and warms the world with the annual trade volume of 60 billion yuan. One sweater in every six sweaters in the world comes from Dalang, and 55% of them are exported to Europe, America, Japan, South Korea, Russia and other places, with great brand influence. Next, Dalang will better display Dalang's knitting culture, publicize beautiful Dalang and seek a broader market for Dalang knitting industry through the network platform of Shuo Yin.